[Marketing] random catchup on sponsorship

Fri Jul 8 03:28:46 PDT 2016

Jody et al,

I agree with taking this year to assess and learn and regroup.
For practical reasons ( available time vs interest in the topic) and
because it makes sense.
Cheers Marc

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans

2016-06-25 23:37 GMT+02:00 Jody Garnett <jody.garnett at gmail.com>:

> If we review the sponsorship page <http://www.osgeo.org/sponsorship> it
> does not say anything about listing on the main page (only the sponsorship
> page) - so I am am happy to be guided by the website committee on this one.
>
> I am uncomfortable changing sponsorship policies midstream (since we only
> just updated them). I would like to collect experience this year and use it
> to update policies for 2017.  Thus far our sponsorship opportunity does not
> seem to be benefiting many organizations (even those who could be listed
> with no additional cost due to their sponsorship of OSGeo events).
>
> I expect that cleaning up the services providers listing to prioritize
> based on project participation would be of more benefit.
>
> --
> Jody Garnett
>
> On 25 June 2016 at 00:31, Marc Vloemans <marcvloemans1 at gmail.com> wrote:
>
>> Agree with remove/refund the unrelated sponsors.
>> For smaller businesses I would suggest as the cheap and cheerful sponsor
>> level: an update of present service providers listing or such: minimum
>> bronze level and included anyway in silver and gold packages.
>> In our mailings we could put a line at the bottom 'with the gracious
>> support of our sponsors + link' or other place.
>>
>> I do not see why a community of individual volunteers should highlight
>> commercial service providers for free.
>>
>> Vriendelijke groet,
>> Marc Vloemans
>>
>>
>> > Op 24 jun. 2016 om 21:00 heeft marketing-request at lists.osgeo.org het
>> volgende geschreven:
>> >
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>> >
>> > Today's Topics:
>> >
>> >   1. Re: random catchup on sponsorship (David Percy)
>> >   2. Re: random catchup on sponsorship (Alex M)
>> >
>> >
>> > ----------------------------------------------------------------------
>> >
>> > Message: 1
>> > Date: Fri, 24 Jun 2016 10:30:36 -0700
>> > From: David Percy <percyd at pdx.edu>
>> > To: Jody Garnett <jody.garnett at gmail.com>
>> > Cc: Jeroen Ticheler <jeroen.ticheler at geocat.net>, OSGeo Marketing
>> >    <marketing at lists.osgeo.org>
>> > Subject: Re: [Marketing] random catchup on sponsorship
>> > Message-ID:
>> >    <CANFXLQtENmHLdiK_ptFWhMGw+ouo8ZVDF_gvYRicbZFPhTFpxg at mail.gmail.com>
>> > Content-Type: text/plain; charset="utf-8"
>> >
>> > I like Eli's suggestion to refund the donations and remove the unrelated
>> > sponsors.
>> >
>> > On Fri, Jun 24, 2016 at 10:27 AM, Jody Garnett <jody.garnett at gmail.com>
>> > wrote:
>> >
>> >> We could also choose to just list silver and above sponsors in
>> rotation on
>> >> our main page?
>> >>
>> >> --
>> >> Jody Garnett
>> >>
>> >> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
>> >> wrote:
>> >>
>> >>> +1 on not accepting unrelated sponsors. The current Bronze sponsors
>> >>> listed seem to be advertising totally different stuff. No good
>> marketing
>> >>> for OSGeo.
>> >>> Cheers,
>> >>> Jeroen
>> >>>
>> >>> GeoCat Bridge for ArcGIS allows instant publishing of data and
>> metadata
>> >>> on GeoServer, MapServer, PostGIS and GeoNetwork. Visit
>> http://geocat.net
>> >>> for details.
>> >>> _________________________
>> >>> Jeroen Ticheler
>> >>> GeoCat bv
>> >>> Veenderweg 13
>> >>> 6721 WD Bennekom
>> >>> Tel: +31 (0)6 81286572
>> >>> http://geocat.net
>> >>>
>> >>>>> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us>
>> het
>> >>>> volgende geschreven:
>> >>>>
>> >>>> Hi Jody and all,
>> >>>>
>> >>>>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <
>> jody.garnett at gmail.com>
>> >>> wrote:
>> >>>>> Question for the marketing committee, since it is a bit about the
>> >>> messaging
>> >>>>> on our website.
>> >>>>>
>> >>>>> With a revised sponsorship approach we are collecting more sponsors
>> >>> (yay!)
>> >>>>
>> >>>> Great, good work.  If we have stable revenue from something other
>> than
>> >>>> FOSS4G, that makes it easier to take different approaches with the
>> >>>> conference.  And additional diversified foundation revenue is always
>> >>>> good.
>> >>>>
>> >>>>>
>> >>>>> http://www.osgeo.org/content/sponsorship/sponsors.html
>> >>>>>
>> >>>>> One surprise this year is collecting bronze sponsors (this was at
>> the
>> >>> $500
>> >>>>> USD level) that are not directly from our industry. Is this
>> something
>> >>> we
>> >>>>> should care about from a marketing/branding perspective?
>> >>>>
>> >>>> Yes, we should care.  Our focus is open source geospatial software;
>> >>>> we're not an advertising platform.  The reason that we are getting
>> >>>> unrelated sponsors is that we are selling a really good page rank at
>> a
>> >>>> very low price.  I think that other OSGeo project have had to decline
>> >>>> sponsorships from adult or other non-related websites.
>> >>>>
>> >>>>>
>> >>>>> Background: The original intension here was to have a way for small
>> >>> business
>> >>>>> to be represented in our organization by offering a lower price
>> point.
>> >>> The
>> >>>>> cumulative sponsorship (combining support of OSGeo events, projects,
>> >>>>> initiatives) also meets this need.
>> >>>>
>> >>>> If we raised our prices so that bronze sponsorship was no longer an
>> >>>> incredibly good deal for the page rank, then this would end.  (i.e.
>> We
>> >>>> won't ever have an over abundance of unrelated platinum sponsors.)
>> >>>> However, the goal is to raise sponsorship and a reasonable entry
>> point
>> >>>> for small businesses which often make substantial contributions to
>> >>>> OSGeo projects.
>> >>>>
>> >>>>>
>> >>>>> One idea (for next year) is to ask sponsors for a link to their open
>> >>> source
>> >>>>> landing page (example, example, example, example).
>> >>>>
>> >>>> I think that we should have a requirement that sponsors be at least
>> >>>> related to the geospatial industry.  This requirement can easily be
>> >>>> applied with just a bit of thought.  If denied sponsors don't like
>> >>>> their denial, they can appeal to the Board and make their case that
>> >>>> they are geospatially related.  I would be in favor of returning
>> those
>> >>>> unrelated sponsors' money and removing them.  At least no more
>> >>>> unrelated sponsors and no option for renewal for the existing
>> >>>> unrelated sponsors if we don't refund and remove.
>> >>>>
>> >>>> My thoughts, Eli
>> >>>>
>> >>>>> --
>> >>>>> Jody Garnett
>> >>>>>
>> >>>>> _______________________________________________
>> >>>>> Marketing mailing list
>> >>>>> Marketing at lists.osgeo.org
>> >>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> >>>> _______________________________________________
>> >>>> Marketing mailing list
>> >>>> Marketing at lists.osgeo.org
>> >>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> >>
>> >>
>> >> _______________________________________________
>> >> Marketing mailing list
>> >> Marketing at lists.osgeo.org
>> >> http://lists.osgeo.org/mailman/listinfo/marketing
>> >
>> >
>> >
>> > --
>> > David Percy ("Percy")
>> > -Geospatial Data Manager
>> > -Web Map Wrangler
>> > -GIS Instructor
>> > Portland State University
>> > -gisgeek.pdx.edu
>> > -geology.pdx.edu
>> > -------------- next part --------------
>> > An HTML attachment was scrubbed...
>> > URL: <
>> http://lists.osgeo.org/pipermail/marketing/attachments/20160624/00471431/attachment-0001.html
>> >
>> >
>> > ------------------------------
>> >
>> > Message: 2
>> > Date: Fri, 24 Jun 2016 10:40:48 -0700
>> > From: Alex M <tech_dev at wildintellect.com>
>> > To: Jody Garnett <jody.garnett at gmail.com>, Jeroen Ticheler
>> >    <jeroen.ticheler at geocat.net>
>> > Cc: OSGeo Marketing <marketing at lists.osgeo.org>
>> > Subject: Re: [Marketing] random catchup on sponsorship
>> > Message-ID: <576D70A0.9080409 at wildintellect.com>
>> > Content-Type: text/plain; charset=utf-8
>> >
>> > Open Source and/or geospatial.
>> >
>> > We can't rule out that some companies/orgs are users of OSGeo projects
>> > internally. Any business that maps their customers potentially is a
>> sponsor.
>> >
>> > So it seems some sort of questionnaire (1-4 question), asking about the
>> > above uses could help us weed out sponsors that aren't relevant. Who is
>> > going to be tasked with reviewing sponsors?
>> >
>> > Example questions:
>> > 1. Why do you want to sponsor OSGeo?
>> > 2. What open source geospatial projects do you use?
>> > 3. What open source geospatial projects do you contribute to?
>> > etc...
>> >
>> > Example scenario, what if some large company sponsors us, but then makes
>> > a public statement that goes against our Code of Conduct with
>> > racist/sexists/etc... remarks. Do we drop them as a sponsor? As per some
>> > voting mechanism?
>> >
>> > +1 on this rule needs to not be retro-active but apply to future new and
>> > renewals.
>> >
>> > +1 on preference/suggestion for link to company being their page about
>> > their open source and/or geospatial usage.
>> >
>> > Thanks,
>> > Alex
>> >
>> >> On 06/24/2016 10:25 AM, Jody Garnett wrote:
>> >> I think it is too late for this year Jeroen, do you think the
>> suggestion on
>> >> "linking to open source participation page" would be effective policy
>> >> change for next year?
>> >>
>> >> --
>> >> Jody Garnett
>> >>
>> >> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
>> >> wrote:
>> >>
>> >>> +1 on not accepting unrelated sponsors. The current Bronze sponsors
>> listed
>> >>> seem to be advertising totally different stuff. No good marketing for
>> OSGeo.
>> >>> Cheers,
>> >>> Jeroen
>> >>>
>> >>> GeoCat Bridge for ArcGIS allows instant publishing of data and
>> metadata on
>> >>> GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net
>> for
>> >>> details.
>> >>> _________________________
>> >>> Jeroen Ticheler
>> >>> GeoCat bv
>> >>> Veenderweg 13
>> >>> 6721 WD Bennekom
>> >>> Tel: +31 (0)6 81286572
>> >>> http://geocat.net
>> >>>
>> >>>>> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us>
>> het
>> >>>> volgende geschreven:
>> >>>>
>> >>>> Hi Jody and all,
>> >>>>
>> >>>>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <
>> jody.garnett at gmail.com>
>> >>> wrote:
>> >>>>> Question for the marketing committee, since it is a bit about the
>> >>> messaging
>> >>>>> on our website.
>> >>>>>
>> >>>>> With a revised sponsorship approach we are collecting more sponsors
>> >>> (yay!)
>> >>>>
>> >>>> Great, good work.  If we have stable revenue from something other
>> than
>> >>>> FOSS4G, that makes it easier to take different approaches with the
>> >>>> conference.  And additional diversified foundation revenue is always
>> >>>> good.
>> >>>>
>> >>>>>
>> >>>>> http://www.osgeo.org/content/sponsorship/sponsors.html
>> >>>>>
>> >>>>> One surprise this year is collecting bronze sponsors (this was at
>> the
>> >>> $500
>> >>>>> USD level) that are not directly from our industry. Is this
>> something we
>> >>>>> should care about from a marketing/branding perspective?
>> >>>>
>> >>>> Yes, we should care.  Our focus is open source geospatial software;
>> >>>> we're not an advertising platform.  The reason that we are getting
>> >>>> unrelated sponsors is that we are selling a really good page rank at
>> a
>> >>>> very low price.  I think that other OSGeo project have had to decline
>> >>>> sponsorships from adult or other non-related websites.
>> >>>>
>> >>>>>
>> >>>>> Background: The original intension here was to have a way for small
>> >>> business
>> >>>>> to be represented in our organization by offering a lower price
>> point.
>> >>> The
>> >>>>> cumulative sponsorship (combining support of OSGeo events, projects,
>> >>>>> initiatives) also meets this need.
>> >>>>
>> >>>> If we raised our prices so that bronze sponsorship was no longer an
>> >>>> incredibly good deal for the page rank, then this would end.  (i.e.
>> We
>> >>>> won't ever have an over abundance of unrelated platinum sponsors.)
>> >>>> However, the goal is to raise sponsorship and a reasonable entry
>> point
>> >>>> for small businesses which often make substantial contributions to
>> >>>> OSGeo projects.
>> >>>>
>> >>>>>
>> >>>>> One idea (for next year) is to ask sponsors for a link to their open
>> >>> source
>> >>>>> landing page (example, example, example, example).
>> >>>>
>> >>>> I think that we should have a requirement that sponsors be at least
>> >>>> related to the geospatial industry.  This requirement can easily be
>> >>>> applied with just a bit of thought.  If denied sponsors don't like
>> >>>> their denial, they can appeal to the Board and make their case that
>> >>>> they are geospatially related.  I would be in favor of returning
>> those
>> >>>> unrelated sponsors' money and removing them.  At least no more
>> >>>> unrelated sponsors and no option for renewal for the existing
>> >>>> unrelated sponsors if we don't refund and remove.
>> >>>>
>> >>>> My thoughts, Eli
>> >>>>
>> >>>>> --
>> >>>>> Jody Garnett
>> >>>>>
>> >>>>> _______________________________________________
>> >>>>> Marketing mailing list
>> >>>>> Marketing at lists.osgeo.org
>> >>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> >>>> _______________________________________________
>> >>>> Marketing mailing list
>> >>>> Marketing at lists.osgeo.org
>> >>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> >>
>> >>
>> >>
>> >> _______________________________________________
>> >> Marketing mailing list
>> >> Marketing at lists.osgeo.org
>> >> http://lists.osgeo.org/mailman/listinfo/marketing
>> >
>> >
>> >
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>> > Marketing at lists.osgeo.org
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>> >
>> > ------------------------------
>> >
>> > End of Marketing Digest, Vol 86, Issue 5
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