[Marketing] visitor journey meeting (all hands on deck)

Gert-Jan van der Weijden - Stichting OSGeo.nl gert-jan at osgeo.nl
Fri Apr 28 03:31:43 PDT 2017

Hi Jody, 


I sort of overlooked the last line in this message (about setting up a meeting).

I read about a meeting Jeffrey had last week with GET Interactive, and I read somewhere something about a meeting on May 2nd.

Were you pointing to those meetings?


Joining a meeting is for me generally easier in the evening (GMT+1)than it is during the working day. 








Van: Jody Garnett [mailto:jody.garnett at gmail.com] 
Verzonden: woensdag 26 april 2017 19:06
Aan: Gert-Jan van der Weijden - Stichting OSGeo.nl
CC: OSGeo Marketing
Onderwerp: Re: [Marketing] visitor journey meeting (all hands on deck)


We can break that out, we had it as GIS Professional earlier - but I think we miss that 90% market share (and the important part of reaching out to ESRI users using language they are familiar with). Add a column for GIS professional if you like can we can see how it goes. The rest of your email does not make much sense to me (since I lack the experience you have) - which is all the more reason for you to dive in!


We need to set up a meeting, I am hoping for later in the week, early next week. When are you available?


Jody Garnett


On 26 April 2017 at 09:50, Gert-Jan van der Weijden - Stichting OSGeo.nl <gert-jan at osgeo.nl> wrote:

Jody, others, 




After reading the Google sheet I think we miss a few audiences:


1. I'd extend the "Esri GIS Professional" to "GIS Professional" in general, for 2 reasons:

One reason is that there's more in life than ArcGIS and open source: think of Mapinfo, Smallworld, Geomedia and others (with by the way a very different range of companies and ecosystems behind them; Esri does both internationally and locally a great job in creating and maintaining their own, large ecosystem


The other reason is that it's good to keep our FOSS4G users "within the family", keeping existing user informed on new exiting possibilities prevents them from switching to ArcGIS or other proprietary products


2. GIS professionals come in 2 main flavours

a. Geo-ICT professionals, with focus on the technical side.

b. End-users of GIS software for a specific purpose, with a more business oriented goal in mind ("business" as specific work to carry out)

I think they require different messages, and perhaps different channels


3. GIS/Geo-ICT consultants.

Those beautiful people with a broad insight in both open source and proprietary software for geospatial, and who use their overwhelming knowledge to advise others (private companies as well as government agencies) as in setting up and maintaining a GIS




Kind regards,


Gert-Jan (Geo-ICT consultant)




Van: Marketing [mailto:marketing-bounces at lists.osgeo.org] Namens Jody Garnett
Verzonden: woensdag 26 april 2017 18:21
Aan: OSGeo Marketing
Onderwerp: [Marketing] visitor journey meeting (all hands on deck)


We have an action item to update the visitor journey document, this is currently delaying further work on website wireframes.


I spent a lot of today's meeting getting clarifications about intent (since some of the marketing language  is unfamiliar to me and I did not want to do the wrong thing). I expect that Get Interactive has had the same meeting sequentially with Marc, Jeffrey Johnson, and now myself :)


Jeffrey you hand an on-boarding meeting scheduled for May 2nd for our new volunteers - can I hijack that to work on this document (since this is literally why we need new volunteers)?



 <https://docs.google.com/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=drive_web>  Visitor Journey OSGeo v1



Jody Garnett


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