[Marketing] Logo Design

Fri Apr 28 15:25:24 PDT 2017

Thanks Jeff,

I'm looping Brian Hamlin into this conversation, as he has been 
responsible for most of the prior OSGeo-Live desktop artwork to date, 
and he has hinted that the existing OSGeo-Live logo could be better.

Cheers, Cameron

On 29/4/17 6:46 am, Jeffrey Johnson wrote:
> I've asked the vendor to add an example OSGeo Live derivative logo to
> the presentation on this page.
>
>
>
> On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius at gmail.com> wrote:
>> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
>> <cameron.shorter at gmail.com> wrote:
>>> Hi Jeffrey,
>>>
>>> Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
>>> prefer not to have to spend extra time to re-create it, for what I'd
>>> consider little to no extra return on investment.
>> Not required. OSGeo live can continue to use the old one if you want.
>>
>>> I'm not about to block the awesome momentum that I'm seeing happening in
>>> marketing committee, but will note that I'm in favour of leaving the osgeo
>>> logo unchanged.
>> Thats fine. There is no reason for everyone to agree.
>>
>>> Can we justify paying an external agency to update all derivatives of the
>>> OSGeo logo? If not, we should be careful about asking OSGeo communities to
>>> invest time in updating their logos. (We should be valuing the time of our
>>> communities too).
>> The external agency will provide a system in which sub-brands can
>> follow the logo and stay on brand which the sub brands/projects can
>> choose to use or not. This is the same scenario for sub-sites on the
>> site. This project will provide a framework to work in. Its up to the
>> communities, initiatives etc to work within it and be on brand ... or
>> not.
>>
>>> Cheers, Cameron
>>>
>>>
>>>
>>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>>> Or I should say a set of guidelines for how derivative logos should
>>>> look and follow the brand. This is applicable for local chapters too
>>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>>>
>>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius at gmail.com>
>>>> wrote:
>>>>> These derivative logos are included in the scope of work.
>>>>>
>>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter at gmail.com>
>>>>> wrote:
>>>>>> A comment on logo design:
>>>>>>
>>>>>> There are a number of logos that have been created which are based on
>>>>>> the
>>>>>> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
>>>>>>
>>>>>> If the old logo changes, then I think it important to consider the
>>>>>> impact
>>>>>> of updating all derivative logos.
>>>>>>
>>>>>>
>>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>>>>>
>>>>>> Meeting mins are available from yesterday (sending to the email list
>>>>>> here
>>>>>> for the record).
>>>>>> ----
>>>>>>
>>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>>>>>
>>>>>>
>>>>>> Date: April 26 2017 - 16:00 PM
>>>>>>
>>>>>> Agenda
>>>>>>
>>>>>> Last Meeting Follow-Up
>>>>>>
>>>>>> Review: Visitor Journey document.
>>>>>>
>>>>>> Set up meeting with Harrison Grundy
>>>>>>
>>>>>>
>>>>>> New Business
>>>>>>
>>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>>>>>
>>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>>>>>
>>>>>> Request for input: ‘Case Studies’
>>>>>>
>>>>>>
>>>>>> Attendees
>>>>>>
>>>>>> Get Interactive
>>>>>>
>>>>>> Jeffrey Lasut (Project Owner),
>>>>>>
>>>>>> Patrick Kepel (Project Manager),
>>>>>>
>>>>>> Ching Knikkink (Senior Designer)
>>>>>>
>>>>>>
>>>>>> OSGeo
>>>>>>
>>>>>> Jody
>>>>>>
>>>>>> Jeffrey Johnson (technical difficulty)
>>>>>>
>>>>>> Minutes
>>>>>>
>>>>>> Review: Visitor Journey document:
>>>>>>
>>>>>>
>>>>>> In the latest mail conversation OSGeo stated that the Visitor Journey is
>>>>>> going to be an ongoing process. Review added information by OSGeo.
>>>>>>
>>>>>>
>>>>>> Link to the Visitor Journey document’:
>>>>>>
>>>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>>>>>
>>>>>>
>>>>>> Review of document with Jody and Patrick:
>>>>>>
>>>>>> Clarification that this is an ongoing process
>>>>>>
>>>>>> Should we fill in a guess, or leave blank?
>>>>>>
>>>>>> Balance between
>>>>>>
>>>>>> Awareness / Consideration / Evaluation
>>>>>>
>>>>>> Most content that has been initially written here should be moved down
>>>>>> into adoption
>>>>>>
>>>>>> Adoption
>>>>>>
>>>>>> This is what is easiest to write since it was we focus on
>>>>>>
>>>>>> Impress / Enthuse / Advocate
>>>>>>
>>>>>> Community development, building
>>>>>>
>>>>>> JG and JJ: Started filling in the document yesterday
>>>>>>
>>>>>> JG outlined the academic and outreach stories
>>>>>>
>>>>>> Needs review from GeoForAll and local chapter volunteers
>>>>>>
>>>>>> Q: How many people worked on the document?
>>>>>>
>>>>>> 3 to 4 people?
>>>>>>
>>>>>> Q: How comfortable are we that this document is complete?
>>>>>>
>>>>>> Most of the ideas are on the table
>>>>>>
>>>>>> Can be more clearly expressed / with correct technical language
>>>>>>
>>>>>> Do not think we are missing anything BIG
>>>>>>
>>>>>> Request review/content from Academic and Local Chapter volunteers
>>>>>>
>>>>>> Q: Can Get Interactive proceed, or are they going to be stuck waiting
>>>>>> for
>>>>>> this document?
>>>>>>
>>>>>> This spreadsheet is needed to drive wireframe creation
>>>>>>
>>>>>> Wireframe creation is stuck on this, but there is other work that can be
>>>>>> done while Get Interactive waits
>>>>>>
>>>>>>
>>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>>>>>> information:
>>>>>>
>>>>>>
>>>>>> Stages - for non-community members (example students)
>>>>>>
>>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>>>>>
>>>>>> Just the knowledge that open source mapping, research tools exist.
>>>>>>
>>>>>> Bonus if they learn about local chapters, or GeoForAll communities that
>>>>>> can help
>>>>>>
>>>>>> Adoption - made their decision to use/or are already using open source
>>>>>> for
>>>>>> their project or theses
>>>>>>
>>>>>> What tools we can provide to make this easier
>>>>>>
>>>>>> GeoForAll can help support them here
>>>>>>
>>>>>> Ideal Story: Write a thesis using GRASS for analysis, and contribute a
>>>>>> new
>>>>>> plugin to GRASS
>>>>>>
>>>>>> Impress - have so much fun with open source mapping they want to join
>>>>>> OSGeo
>>>>>>
>>>>>> Presenting papers
>>>>>>
>>>>>> Telling other other Grad students
>>>>>>
>>>>>>
>>>>>> Stages - for stakeholders
>>>>>>
>>>>>> Awareness
>>>>>>
>>>>>> Check that members are aware of all that OSGeo offers
>>>>>>
>>>>>> Focused on building connections between OSGeo groups
>>>>>>
>>>>>> Adoption - how to take part in more OSGeo activities
>>>>>>
>>>>>> How to encourage stakeholders to participate in OSGeo (rather
>>>>>>
>>>>>> If you work on a project, how to set up a code sprint
>>>>>>
>>>>>> If you work on a local chapter, how to join marketing committee
>>>>>>
>>>>>> Impress
>>>>>>
>>>>>> Both messager outreach to non-members
>>>>>>
>>>>>> Promote OSGeo as an organization - name OSGeo as a solution
>>>>>>
>>>>>> Recruit new members to grow our community
>>>>>>
>>>>>>
>>>>>> Conversation about terms (see Legend tab of spreadsheet)
>>>>>>
>>>>>> Which content do we need?
>>>>>>
>>>>>> Information
>>>>>>
>>>>>> Things that need to be written
>>>>>>
>>>>>> Tutorial is a content (could be delivered as a workshop, video, website,
>>>>>> pdf, handout)
>>>>>>
>>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials, Case
>>>>>> Studies, MOU, Press Release, MOU
>>>>>>
>>>>>> Which media can we use?
>>>>>>
>>>>>> Formats
>>>>>>
>>>>>> Examples: website, offline (brochures, handouts), videos, demos,
>>>>>> magazines, social media
>>>>>>
>>>>>> Which channels
>>>>>>
>>>>>> Where the communication occurs
>>>>>>
>>>>>> The same content can go out on multiple channels - example a press
>>>>>> release
>>>>>> on our website and via gisuser
>>>>>>
>>>>>> Different channels require different media  - the same tutorial may be a
>>>>>> PDF on the website, a handout at a conference, and a video on YouTube.
>>>>>>
>>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>>>>>> Presentation, Conference Workshop
>>>>>>
>>>>>> Examples: Website (landing pages), MailChimp (channel for email),
>>>>>> GisUser
>>>>>> (channel for press release), Git (channel for code), mailing list
>>>>>> (channel
>>>>>> for email)
>>>>>>
>>>>>> Tools, response and followup:
>>>>>>
>>>>>> Goal is to create a response in the target audience
>>>>>>
>>>>>> Follow up email after user has downloaded the software
>>>>>>
>>>>>> Collecting biz cards at a conference to check back with booth attendees
>>>>>>
>>>>>> Create an interaction between events:
>>>>>>
>>>>>> Download qgis, get an email three days later about a local meetup in
>>>>>> your
>>>>>> area, follow up with foss4g news
>>>>>>
>>>>>> Call-to-Action button on the website (landing page)
>>>>>>
>>>>>>
>>>>>> Stages - for stakeholders members
>>>>>>
>>>>>> Awareness
>>>>>>
>>>>>> Consider to join us (rather than just use our software and materials)
>>>>>>
>>>>>> You can join a local chapter and take part
>>>>>>
>>>>>> How to encourage service providers into productive contributors?
>>>>>>
>>>>>> Do you support open source? Are you sure?
>>>>>>
>>>>>> Encourage the use of open source you help grow the user community
>>>>>>
>>>>>> Next level is participating, so open source can be sustainable
>>>>>>
>>>>>> Adoption
>>>>>>
>>>>>> How to join a local chapter and help out in your community
>>>>>>
>>>>>> Impress
>>>>>>
>>>>>> Having fun? Encourage others to join
>>>>>>
>>>>>> Burnt out? Encourage others to help
>>>>>>
>>>>>> Community building, member outreach, join osgeo
>>>>>>
>>>>>>
>>>>>> Set up meeting with Harrison Grundy
>>>>>>
>>>>>> Meeting with Harrison Grundy (SAC) to discuss production environment and
>>>>>> LDAP for the website.
>>>>>>
>>>>>>
>>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>>>>>>
>>>>>> Presentation and substantiation on logo design and recommendations.
>>>>>>
>>>>>> Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
>>>>>> will be added after presentation.
>>>>>>
>>>>>>
>>>>>> Notes:
>>>>>>
>>>>>> Cleanup, blance
>>>>>>
>>>>>> Good comparison with friendly / competitors for visual comparison
>>>>>>
>>>>>> Note - update QGIS logo and eclipse Logo for comparison
>>>>>>
>>>>>> The composition is improved, looking more balanced with the text,
>>>>>> spacing
>>>>>> looks good
>>>>>>
>>>>>> Logo 1 - minimal changes
>>>>>>
>>>>>> The old one had a gap to be "open"
>>>>>>
>>>>>> Logo 2 - bring in two colors change from compass rose to compass on rose
>>>>>>
>>>>>> Logo text looks odd for spacing
>>>>>>
>>>>>> Logo 3 - bring in two ideas
>>>>>>
>>>>>> Like the sawtooth effect
>>>>>>
>>>>>> The combination of compass rose with compass
>>>>>>
>>>>>> Fits in best with the others
>>>>>>
>>>>>> Logo 4
>>>>>>
>>>>>> Change it up more, gradient, mark intermixed with words, breaks up OS
>>>>>> and
>>>>>>
>>>>>> Logo 5
>>>>>>
>>>>>> Like a Spirogrpah rendering of the current elements
>>>>>>
>>>>>> Lots of movement with all the lines
>>>>>>
>>>>>> The font is clear, legible, with the darker colors
>>>>>>
>>>>>> Moves away from green
>>>>>>
>>>>>>
>>>>>> Exploring Logo 3 in other contexts
>>>>>>
>>>>>> Use a topo to pull out idea of geography for biz card, presentations,
>>>>>> etc…
>>>>>>
>>>>>> Topo lines comes across as vintage - or steam punk
>>>>>>
>>>>>> Consider comparison with new qgis logo
>>>>>>
>>>>>> OSGeo - Educational content
>>>>>>
>>>>>> This is known as “GeoForAll” so we need a different example
>>>>>>
>>>>>> Other examples with two words to see line wrapping
>>>>>>
>>>>>> Silver Sponsor
>>>>>>
>>>>>> Community Project
>>>>>>
>>>>>> Still recommend short names for subterms
>>>>>>
>>>>>> OSGeo - Conference
>>>>>>
>>>>>> This is known as “FOSS4G” so we need a different example
>>>>>>
>>>>>> Discussion:
>>>>>>
>>>>>> Lots of nice elements to steal for sub brands
>>>>>>
>>>>>> More colors for sub-brands
>>>>>>
>>>>>> What font? Need to check it is an open font :) A google font…
>>>>>>
>>>>>>
>>>>>>
>>>>>> Jody’s notes:
>>>>>>
>>>>>> remind me to share my sketch templates
>>>>>>
>>>>>> I like how light bulbs are now icons - and not a real thing anymore)
>>>>>>
>>>>>> for mission, vision, presentaiton -
>>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>>>>>
>>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>>>>>>
>>>>>> I think your QGIS logo may be out of date
>>>>>>
>>>>>>
>>>>>>
>>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>>>>>
>>>>>> Based on the information given by OSGeo on April 12 2017, adjustments
>>>>>> were
>>>>>> made and saved in a new document: ‘interaction Design V2’
>>>>>>
>>>>>> Link to ‘Interaction Design V2’:
>>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>>>>>
>>>>>> Action Items
>>>>>>
>>>>>> Finalize Visitor Journey (OSGeo)
>>>>>>
>>>>>> Decision making Logo Design (OSGeo)
>>>>>>
>>>>>> Providing Get Interactive with information for ‘Case Studies’ wireframes
>>>>>> (OSGeo)
>>>>>>
>>>>>> Share corporate presentation on Core Values etc. with Get Interactive.
>>>>>>
>>>>>> JL - contact email list to set up a meeting with Harisson Grundy
>>>>>>
>>>>>> JG - setup a meeting on the visitor journeys
>>>>>>
>>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>>>>>> background idea)
>>>>>>
>>>>>> JG: Anyone want to post these notes...
>>>>>>
>>>>>> Next Meeting Agenda Items
>>>>>>
>>>>>> Discuss input ‘Cases Studies’.
>>>>>>
>>>>>> Discuss decision Logo OSGeo.
>>>>>>
>>>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to reply).
>>>>>>
>>>>>>
>>>>>>
>>>>>> _______________________________________________
>>>>>> Marketing mailing list
>>>>>> Marketing at lists.osgeo.org
>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Cameron Shorter
>>>>>> M +61 419 142 254
>>>>>>
>>>>>> _______________________________________________
>>>>>> Marketing mailing list
>>>>>> Marketing at lists.osgeo.org
>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>> --
>>> Cameron Shorter
>>> M +61 419 142 254
>>>

-- 
Cameron Shorter
M +61 419 142 254