[Marketing] [Live-demo] osgeo live logo, and website presentation

Tue Aug 29 12:12:33 PDT 2017

I like it - good insight!

The marketing committee is here to encourage everyone, so if you are happy
we are happy.

Do you need a hand making a mock up or are enough assets available in
github for you to work with? I am also interested in application of fonts
and text, are there enough options for the OSGeo live team to work with?

--
Jody Garnett

On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com>
wrote:

> All, in our OSGeo-Live weekly meeting today [1] we discuss a new
> OSGeo-Live logo and came to the conclusion that a "Play" logo would be a
> good way to convey what we stand for. (OSGeo-Live allows people to run
> OSGeo applications). While a traditional play logo is a right pointing
> triangle in a circle, we were thinking we could put a right pointing logo
> inside the outer ring of the OSGeo logo (replacing the inner star).
>
> This would address our goal of being tied to OSGeo, but also linking to
> our project attributes.
>
> Is this something that people in the marketing committee would consider
> acceptable? (Hopefully so, as a prior suggestion from the marketing
> committee was similar - putting a heart in the middle of the OSGeo ring).
>
> Warm regards, Cameron
>
> [1] http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>
>
> On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>
> What we did in the style guide is be clear about what is going on:
>
> 1) osgeo mark and logo
> 2) sub brands - use the osgeo mark with different text (two presentations
> are available to allow of OSGeo:UK style)
>
> And then:
>
> 3) distinct brands - use their own mark. Distinct marks are able to use
> the color and fonts and some branding elements to be visually part of OSGeo
> (but because they use their own mark they are forming a distinct  brand)
>
> We have used GeoForAll and OSGeo Live as examples of distinct brands.
>
> This was a case of us not being familiar with the terminology around
> branding, hopefully armed with the above breakdown it will be easier to
> explain.
>
> We went back with the graphics designer multiple times learning more each
> meeting. This produced things like the OSGeo:UK alternate text for a sub
> brand, and experimented with a few examples of distinct brands. We also
> have some unknowns, specifically what to do on twitter and facebook for
> avatar pictures for osgeo local chapter feeds. We would like to use the
> osgeo mark unaltered but the format does not allow for that and the circle
> avatar design target limits options (it is intended for a face after all).
>
> Please have a look at page 5 of the style guide at the top of this thread.
>
>> See page 5 here - https://github.com/OSGeo/osg
>> eo/blob/master/marketing/branding/styleguide-osgeo.pdf
>
>
> From the marketing committee perspective we have as you say "just invested
> in a professionally developed corporate identity, logo and guidelines". It
> will take a bit of hand holding, and some tradeoffs, as we explain options
> to projects, local chapters and committees.
>
> With respect to this weeks meeting we should focus on the website site map
> gap analysis, prioritizing the outstanding issues (whole sections of the
> website do not work yet), and complete the contract with Get Interactive in
> a timely fashion. I would not feel good about going back to the sub brand
> handling for a forth time. Several groups had a chance for direct 1 on 1
> during the code sprint and we should move on to finishing this project.
>
> By the same token we are iterating on the choose-a-project graphics; while
> I was able to offer some clarifications during the code sprint I would
> really applicate some backup by someone with more cartographic & analsyis
> experience then me. In many senses I am just a developer and we need input
> from someone with more experience of our target audience than I can
> provided.
>
>
> --
> Jody Garnett
>
> On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com> wrote:
>
>> We have just invested in a professionally developed corporate identity,
>> logo and guidelines. I disagree with Cameron (doesn't happen often) on
>> allowing a high degree of flexibility in the user of the logo and
>> interpretation of the guidelines.
>>
>> Let's try to follow the guidelines as closely as possible - use the logo
>> as intended or continue with a project specific logo and have a small OSGeo
>> logo separately, don't change the logo colours. Let's note any problems we
>> encounter and review after a year
>>
>> Steven
>>
>>
>> > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org wrote:
>> >
>> > Send Marketing mailing list submissions to
>> >    marketing at lists.osgeo.org
>> >
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>> >
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>> >
>> > When replying, please edit your Subject line so it is more specific
>> > than "Re: Contents of Marketing digest..."
>> >
>> >
>> > Today's Topics:
>> >
>> >   1. Re: [Live-demo] osgeo live logo,    and website presentation
>> >      (Cameron Shorter)
>> >
>> >
>> > ----------------------------------------------------------------------
>> >
>> > Message: 1
>> > Date: Sun, 27 Aug 2017 04:03:56 +1000
>> > From: Cameron Shorter <cameron.shorter at gmail.com>
>> > To: Angelos Tzotsos <gcpp.kalxas at gmail.com>, Jody Garnett
>> >    <jody.garnett at gmail.com>
>> > Cc: "live-demo at lists.osgeo.org" <live-demo at lists.osgeo.org>,
>> >    "marketing at lists.osgeo.org" <marketing at lists.osgeo.org>
>> > Subject: Re: [Marketing] [Live-demo] osgeo live logo,    and website
>> >    presentation
>> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>
>> > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>> >
>> > Jody, others,
>> >
>> > Looking at the branding style guide, there is some ambiguity between the
>> > goal of allowing sub-brands (which would involve being creative with how
>> > the logo is used with other graphical concepts) and dos and don'ts which
>> > state not changing the logo. I suggest Dos and Don'ts be suggestions and
>> > goals rather than hard rules in order to enable people to be creative.
>> > Eg: if a chapter wanted to use their country's flag colours within the
>> > logo, I think that should be ok. It is in the designer's interest to try
>> > and align with the core OSGeo-Logo, so they will likely do a good job of
>> > making it obvious there are OSGeo roots.
>> >
>> > Eg: Spanish logo:
>> > https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comuni
>> dad_hispanohablante
>> >
>> > For OSGeo-Live, I'm expecting we will want to work out a way to weave a
>> > heart (or some other image aligned with "live") into the logo somehow.
>> > We may want to retain the blue heart. That should be ok and up to us to
>> > do a good job of deciding that.
>> >
>> > You might notice OSGeo-Live has broken the style guide by using the logo
>> > in over another image in our screenshot:
>> >
>> > https://live.osgeo.org/_images/osgeolive_menu.png
>> >
>> > In previous releases we have used washed out versions of the logo, of
>> > large, off-center parts of the logo. It was artistic and looked good,
>> > and provided the link back to OSGeo. We should empower the creative
>> > people in our community to be creative in that way.
>> >
>> > The guide is prescriptive about only being shown on a white background.
>> > Again, that should be a recommendation rather than a rule. If I have a
>> > presentation template with a light blue background, I should be able to
>> > put a logo over the top, without needing to create a white square to put
>> > under it. As a creator, I should be able to decide which looks best.
>> >
>> > Cheers, Cameron
>> >
>> >
>> >>
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>
>
>
>
> _______________________________________________
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>
>
> --
> Cameron Shorter, Software and Data Solutions Manager,
> Jirotech Pty Ltd,
> Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>
> P +61 2 8099 9000 <+61%202%208099%209000>, M +61 419 142 254 <+61%20419%20142%20254>, W www.jirotech.com
>
> P +61 2 8099 9000 <+61%202%208099%209000>, M +61 419 142 254 <+61%20419%20142%20254>, W www.jirotech.com
>
>
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