[Marketing] Logo Design

Tue May 2 11:21:39 PDT 2017

Hello Brian, if you do have any feedback it is welcome. We have a meeting
tomorrow morning to review/revise.

--
Jody Garnett

On 28 April 2017 at 15:25, Cameron Shorter <cameron.shorter at gmail.com>
wrote:

> Thanks Jeff,
>
> I'm looping Brian Hamlin into this conversation, as he has been
> responsible for most of the prior OSGeo-Live desktop artwork to date, and
> he has hinted that the existing OSGeo-Live logo could be better.
>
> Cheers, Cameron
>
>
> On 29/4/17 6:46 am, Jeffrey Johnson wrote:
>
>> I've asked the vendor to add an example OSGeo Live derivative logo to
>> the presentation on this page.
>>
>>
>>
>> On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius at gmail.com>
>> wrote:
>>
>>> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
>>> <cameron.shorter at gmail.com> wrote:
>>>
>>>> Hi Jeffrey,
>>>>
>>>> Thanks for the heads up. As the person who created the OSGeo-Live logo,
>>>> I'd
>>>> prefer not to have to spend extra time to re-create it, for what I'd
>>>> consider little to no extra return on investment.
>>>>
>>> Not required. OSGeo live can continue to use the old one if you want.
>>>
>>> I'm not about to block the awesome momentum that I'm seeing happening in
>>>> marketing committee, but will note that I'm in favour of leaving the
>>>> osgeo
>>>> logo unchanged.
>>>>
>>> Thats fine. There is no reason for everyone to agree.
>>>
>>> Can we justify paying an external agency to update all derivatives of the
>>>> OSGeo logo? If not, we should be careful about asking OSGeo communities
>>>> to
>>>> invest time in updating their logos. (We should be valuing the time of
>>>> our
>>>> communities too).
>>>>
>>> The external agency will provide a system in which sub-brands can
>>> follow the logo and stay on brand which the sub brands/projects can
>>> choose to use or not. This is the same scenario for sub-sites on the
>>> site. This project will provide a framework to work in. Its up to the
>>> communities, initiatives etc to work within it and be on brand ... or
>>> not.
>>>
>>> Cheers, Cameron
>>>>
>>>>
>>>>
>>>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>>>
>>>>> Or I should say a set of guidelines for how derivative logos should
>>>>> look and follow the brand. This is applicable for local chapters too
>>>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>>>>
>>>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius at gmail.com>
>>>>> wrote:
>>>>>
>>>>>> These derivative logos are included in the scope of work.
>>>>>>
>>>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <
>>>>>> cameron.shorter at gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>> A comment on logo design:
>>>>>>>
>>>>>>> There are a number of logos that have been created which are based on
>>>>>>> the
>>>>>>> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images
>>>>>>> /banner.png
>>>>>>>
>>>>>>> If the old logo changes, then I think it important to consider the
>>>>>>> impact
>>>>>>> of updating all derivative logos.
>>>>>>>
>>>>>>>
>>>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>>>>>>
>>>>>>> Meeting mins are available from yesterday (sending to the email list
>>>>>>> here
>>>>>>> for the record).
>>>>>>> ----
>>>>>>>
>>>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>>>>>>
>>>>>>>
>>>>>>> Date: April 26 2017 - 16:00 PM
>>>>>>>
>>>>>>> Agenda
>>>>>>>
>>>>>>> Last Meeting Follow-Up
>>>>>>>
>>>>>>> Review: Visitor Journey document.
>>>>>>>
>>>>>>> Set up meeting with Harrison Grundy
>>>>>>>
>>>>>>>
>>>>>>> New Business
>>>>>>>
>>>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>>>>>>
>>>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>>>>>>
>>>>>>> Request for input: ‘Case Studies’
>>>>>>>
>>>>>>>
>>>>>>> Attendees
>>>>>>>
>>>>>>> Get Interactive
>>>>>>>
>>>>>>> Jeffrey Lasut (Project Owner),
>>>>>>>
>>>>>>> Patrick Kepel (Project Manager),
>>>>>>>
>>>>>>> Ching Knikkink (Senior Designer)
>>>>>>>
>>>>>>>
>>>>>>> OSGeo
>>>>>>>
>>>>>>> Jody
>>>>>>>
>>>>>>> Jeffrey Johnson (technical difficulty)
>>>>>>>
>>>>>>> Minutes
>>>>>>>
>>>>>>> Review: Visitor Journey document:
>>>>>>>
>>>>>>>
>>>>>>> In the latest mail conversation OSGeo stated that the Visitor
>>>>>>> Journey is
>>>>>>> going to be an ongoing process. Review added information by OSGeo.
>>>>>>>
>>>>>>>
>>>>>>> Link to the Visitor Journey document’:
>>>>>>>
>>>>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1
>>>>>>> KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>>>>>>
>>>>>>>
>>>>>>> Review of document with Jody and Patrick:
>>>>>>>
>>>>>>> Clarification that this is an ongoing process
>>>>>>>
>>>>>>> Should we fill in a guess, or leave blank?
>>>>>>>
>>>>>>> Balance between
>>>>>>>
>>>>>>> Awareness / Consideration / Evaluation
>>>>>>>
>>>>>>> Most content that has been initially written here should be moved
>>>>>>> down
>>>>>>> into adoption
>>>>>>>
>>>>>>> Adoption
>>>>>>>
>>>>>>> This is what is easiest to write since it was we focus on
>>>>>>>
>>>>>>> Impress / Enthuse / Advocate
>>>>>>>
>>>>>>> Community development, building
>>>>>>>
>>>>>>> JG and JJ: Started filling in the document yesterday
>>>>>>>
>>>>>>> JG outlined the academic and outreach stories
>>>>>>>
>>>>>>> Needs review from GeoForAll and local chapter volunteers
>>>>>>>
>>>>>>> Q: How many people worked on the document?
>>>>>>>
>>>>>>> 3 to 4 people?
>>>>>>>
>>>>>>> Q: How comfortable are we that this document is complete?
>>>>>>>
>>>>>>> Most of the ideas are on the table
>>>>>>>
>>>>>>> Can be more clearly expressed / with correct technical language
>>>>>>>
>>>>>>> Do not think we are missing anything BIG
>>>>>>>
>>>>>>> Request review/content from Academic and Local Chapter volunteers
>>>>>>>
>>>>>>> Q: Can Get Interactive proceed, or are they going to be stuck waiting
>>>>>>> for
>>>>>>> this document?
>>>>>>>
>>>>>>> This spreadsheet is needed to drive wireframe creation
>>>>>>>
>>>>>>> Wireframe creation is stuck on this, but there is other work that
>>>>>>> can be
>>>>>>> done while Get Interactive waits
>>>>>>>
>>>>>>>
>>>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>>>>>>> information:
>>>>>>>
>>>>>>>
>>>>>>> Stages - for non-community members (example students)
>>>>>>>
>>>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>>>>>>
>>>>>>> Just the knowledge that open source mapping, research tools exist.
>>>>>>>
>>>>>>> Bonus if they learn about local chapters, or GeoForAll communities
>>>>>>> that
>>>>>>> can help
>>>>>>>
>>>>>>> Adoption - made their decision to use/or are already using open
>>>>>>> source
>>>>>>> for
>>>>>>> their project or theses
>>>>>>>
>>>>>>> What tools we can provide to make this easier
>>>>>>>
>>>>>>> GeoForAll can help support them here
>>>>>>>
>>>>>>> Ideal Story: Write a thesis using GRASS for analysis, and contribute
>>>>>>> a
>>>>>>> new
>>>>>>> plugin to GRASS
>>>>>>>
>>>>>>> Impress - have so much fun with open source mapping they want to join
>>>>>>> OSGeo
>>>>>>>
>>>>>>> Presenting papers
>>>>>>>
>>>>>>> Telling other other Grad students
>>>>>>>
>>>>>>>
>>>>>>> Stages - for stakeholders
>>>>>>>
>>>>>>> Awareness
>>>>>>>
>>>>>>> Check that members are aware of all that OSGeo offers
>>>>>>>
>>>>>>> Focused on building connections between OSGeo groups
>>>>>>>
>>>>>>> Adoption - how to take part in more OSGeo activities
>>>>>>>
>>>>>>> How to encourage stakeholders to participate in OSGeo (rather
>>>>>>>
>>>>>>> If you work on a project, how to set up a code sprint
>>>>>>>
>>>>>>> If you work on a local chapter, how to join marketing committee
>>>>>>>
>>>>>>> Impress
>>>>>>>
>>>>>>> Both messager outreach to non-members
>>>>>>>
>>>>>>> Promote OSGeo as an organization - name OSGeo as a solution
>>>>>>>
>>>>>>> Recruit new members to grow our community
>>>>>>>
>>>>>>>
>>>>>>> Conversation about terms (see Legend tab of spreadsheet)
>>>>>>>
>>>>>>> Which content do we need?
>>>>>>>
>>>>>>> Information
>>>>>>>
>>>>>>> Things that need to be written
>>>>>>>
>>>>>>> Tutorial is a content (could be delivered as a workshop, video,
>>>>>>> website,
>>>>>>> pdf, handout)
>>>>>>>
>>>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials, Case
>>>>>>> Studies, MOU, Press Release, MOU
>>>>>>>
>>>>>>> Which media can we use?
>>>>>>>
>>>>>>> Formats
>>>>>>>
>>>>>>> Examples: website, offline (brochures, handouts), videos, demos,
>>>>>>> magazines, social media
>>>>>>>
>>>>>>> Which channels
>>>>>>>
>>>>>>> Where the communication occurs
>>>>>>>
>>>>>>> The same content can go out on multiple channels - example a press
>>>>>>> release
>>>>>>> on our website and via gisuser
>>>>>>>
>>>>>>> Different channels require different media  - the same tutorial may
>>>>>>> be a
>>>>>>> PDF on the website, a handout at a conference, and a video on
>>>>>>> YouTube.
>>>>>>>
>>>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>>>>>>> Presentation, Conference Workshop
>>>>>>>
>>>>>>> Examples: Website (landing pages), MailChimp (channel for email),
>>>>>>> GisUser
>>>>>>> (channel for press release), Git (channel for code), mailing list
>>>>>>> (channel
>>>>>>> for email)
>>>>>>>
>>>>>>> Tools, response and followup:
>>>>>>>
>>>>>>> Goal is to create a response in the target audience
>>>>>>>
>>>>>>> Follow up email after user has downloaded the software
>>>>>>>
>>>>>>> Collecting biz cards at a conference to check back with booth
>>>>>>> attendees
>>>>>>>
>>>>>>> Create an interaction between events:
>>>>>>>
>>>>>>> Download qgis, get an email three days later about a local meetup in
>>>>>>> your
>>>>>>> area, follow up with foss4g news
>>>>>>>
>>>>>>> Call-to-Action button on the website (landing page)
>>>>>>>
>>>>>>>
>>>>>>> Stages - for stakeholders members
>>>>>>>
>>>>>>> Awareness
>>>>>>>
>>>>>>> Consider to join us (rather than just use our software and materials)
>>>>>>>
>>>>>>> You can join a local chapter and take part
>>>>>>>
>>>>>>> How to encourage service providers into productive contributors?
>>>>>>>
>>>>>>> Do you support open source? Are you sure?
>>>>>>>
>>>>>>> Encourage the use of open source you help grow the user community
>>>>>>>
>>>>>>> Next level is participating, so open source can be sustainable
>>>>>>>
>>>>>>> Adoption
>>>>>>>
>>>>>>> How to join a local chapter and help out in your community
>>>>>>>
>>>>>>> Impress
>>>>>>>
>>>>>>> Having fun? Encourage others to join
>>>>>>>
>>>>>>> Burnt out? Encourage others to help
>>>>>>>
>>>>>>> Community building, member outreach, join osgeo
>>>>>>>
>>>>>>>
>>>>>>> Set up meeting with Harrison Grundy
>>>>>>>
>>>>>>> Meeting with Harrison Grundy (SAC) to discuss production environment
>>>>>>> and
>>>>>>> LDAP for the website.
>>>>>>>
>>>>>>>
>>>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>>>>>>>
>>>>>>> Presentation and substantiation on logo design and recommendations.
>>>>>>>
>>>>>>> Link to document: ‘Presentation Initial Branding - Concept &
>>>>>>> Strategy’’
>>>>>>> will be added after presentation.
>>>>>>>
>>>>>>>
>>>>>>> Notes:
>>>>>>>
>>>>>>> Cleanup, blance
>>>>>>>
>>>>>>> Good comparison with friendly / competitors for visual comparison
>>>>>>>
>>>>>>> Note - update QGIS logo and eclipse Logo for comparison
>>>>>>>
>>>>>>> The composition is improved, looking more balanced with the text,
>>>>>>> spacing
>>>>>>> looks good
>>>>>>>
>>>>>>> Logo 1 - minimal changes
>>>>>>>
>>>>>>> The old one had a gap to be "open"
>>>>>>>
>>>>>>> Logo 2 - bring in two colors change from compass rose to compass on
>>>>>>> rose
>>>>>>>
>>>>>>> Logo text looks odd for spacing
>>>>>>>
>>>>>>> Logo 3 - bring in two ideas
>>>>>>>
>>>>>>> Like the sawtooth effect
>>>>>>>
>>>>>>> The combination of compass rose with compass
>>>>>>>
>>>>>>> Fits in best with the others
>>>>>>>
>>>>>>> Logo 4
>>>>>>>
>>>>>>> Change it up more, gradient, mark intermixed with words, breaks up OS
>>>>>>> and
>>>>>>>
>>>>>>> Logo 5
>>>>>>>
>>>>>>> Like a Spirogrpah rendering of the current elements
>>>>>>>
>>>>>>> Lots of movement with all the lines
>>>>>>>
>>>>>>> The font is clear, legible, with the darker colors
>>>>>>>
>>>>>>> Moves away from green
>>>>>>>
>>>>>>>
>>>>>>> Exploring Logo 3 in other contexts
>>>>>>>
>>>>>>> Use a topo to pull out idea of geography for biz card, presentations,
>>>>>>> etc…
>>>>>>>
>>>>>>> Topo lines comes across as vintage - or steam punk
>>>>>>>
>>>>>>> Consider comparison with new qgis logo
>>>>>>>
>>>>>>> OSGeo - Educational content
>>>>>>>
>>>>>>> This is known as “GeoForAll” so we need a different example
>>>>>>>
>>>>>>> Other examples with two words to see line wrapping
>>>>>>>
>>>>>>> Silver Sponsor
>>>>>>>
>>>>>>> Community Project
>>>>>>>
>>>>>>> Still recommend short names for subterms
>>>>>>>
>>>>>>> OSGeo - Conference
>>>>>>>
>>>>>>> This is known as “FOSS4G” so we need a different example
>>>>>>>
>>>>>>> Discussion:
>>>>>>>
>>>>>>> Lots of nice elements to steal for sub brands
>>>>>>>
>>>>>>> More colors for sub-brands
>>>>>>>
>>>>>>> What font? Need to check it is an open font :) A google font…
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> Jody’s notes:
>>>>>>>
>>>>>>> remind me to share my sketch templates
>>>>>>>
>>>>>>> I like how light bulbs are now icons - and not a real thing anymore)
>>>>>>>
>>>>>>> for mission, vision, presentaiton -
>>>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>>>>>>
>>>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>>>>>>>
>>>>>>> I think your QGIS logo may be out of date
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>>>>>>
>>>>>>> Based on the information given by OSGeo on April 12 2017, adjustments
>>>>>>> were
>>>>>>> made and saved in a new document: ‘interaction Design V2’
>>>>>>>
>>>>>>> Link to ‘Interaction Design V2’:
>>>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>>>>>>
>>>>>>> Action Items
>>>>>>>
>>>>>>> Finalize Visitor Journey (OSGeo)
>>>>>>>
>>>>>>> Decision making Logo Design (OSGeo)
>>>>>>>
>>>>>>> Providing Get Interactive with information for ‘Case Studies’
>>>>>>> wireframes
>>>>>>> (OSGeo)
>>>>>>>
>>>>>>> Share corporate presentation on Core Values etc. with Get
>>>>>>> Interactive.
>>>>>>>
>>>>>>> JL - contact email list to set up a meeting with Harisson Grundy
>>>>>>>
>>>>>>> JG - setup a meeting on the visitor journeys
>>>>>>>
>>>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>>>>>>> background idea)
>>>>>>>
>>>>>>> JG: Anyone want to post these notes...
>>>>>>>
>>>>>>> Next Meeting Agenda Items
>>>>>>>
>>>>>>> Discuss input ‘Cases Studies’.
>>>>>>>
>>>>>>> Discuss decision Logo OSGeo.
>>>>>>>
>>>>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to
>>>>>>> reply).
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> _______________________________________________
>>>>>>> Marketing mailing list
>>>>>>> Marketing at lists.osgeo.org
>>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Cameron Shorter
>>>>>>> M +61 419 142 254
>>>>>>>
>>>>>>> _______________________________________________
>>>>>>> Marketing mailing list
>>>>>>> Marketing at lists.osgeo.org
>>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>>
>>>>>>
>>>> --
>>>> Cameron Shorter
>>>> M +61 419 142 254
>>>>
>>>>
> --
> Cameron Shorter
> M +61 419 142 254
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.osgeo.org/pipermail/marketing/attachments/20170502/1178e124/attachment-0001.html>