[Marketing] Logo Design

Thu May 4 07:53:45 PDT 2017

These is the current iteration from the designer.

On Thu, May 4, 2017 at 3:22 AM, Peter Mooney <petermooney78 at gmail.com> wrote:
> Cameron,
>
> I have been looking at the logos on this PDF shared from Google Drive
> https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing
>
> Perhaps there is another listing of the options?
>
> Peter
>
> On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter at gmail.com>
> wrote:
>>
>> I assume there are logo options listed somewhere? I can't seem to find
>> them.
>>
>> Jody, to address your concerns, can we limit logo changes to changing text
>> to an open font, and possibly adjust colours, but keep the same logo
>> pattern?
>>
>>
>> On 4/5/17 3:31 pm, Jody Garnett wrote:
>>
>> Astrid I got a couple problems with our current logo, Color does not
>> provide much contrast affecting legibility, font is commercial so I had to
>> buy it to generate new sponsor logos.
>>
>> Can you say what you like about the current logo/ branding? Perhaps we can
>> find something to work from.
>> On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
>> wrote:
>>>
>>> Hi,
>>>
>>> I am a bit late with my answer.
>>>
>>> I would like to suggest to stay with our actual OSGeo logo. It is good
>>> and it is much nicer than the suggestions and many other Logos from
>>> local chapters or OSGeo-Live refer to it or the seal.
>>>
>>> Astrid
>>>
>>> Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
>>> > I've asked the vendor to add an example OSGeo Live derivative logo to
>>> > the presentation on this page.
>>> >
>>> >
>>> >
>>> > On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius at gmail.com>
>>> > wrote:
>>> >> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
>>> >> <cameron.shorter at gmail.com> wrote:
>>> >>> Hi Jeffrey,
>>> >>>
>>> >>> Thanks for the heads up. As the person who created the OSGeo-Live
>>> >>> logo, I'd
>>> >>> prefer not to have to spend extra time to re-create it, for what I'd
>>> >>> consider little to no extra return on investment.
>>> >>
>>> >> Not required. OSGeo live can continue to use the old one if you want.
>>> >>
>>> >>> I'm not about to block the awesome momentum that I'm seeing happening
>>> >>> in
>>> >>> marketing committee, but will note that I'm in favour of leaving the
>>> >>> osgeo
>>> >>> logo unchanged.
>>> >>
>>> >> Thats fine. There is no reason for everyone to agree.
>>> >>
>>> >>> Can we justify paying an external agency to update all derivatives of
>>> >>> the
>>> >>> OSGeo logo? If not, we should be careful about asking OSGeo
>>> >>> communities to
>>> >>> invest time in updating their logos. (We should be valuing the time
>>> >>> of our
>>> >>> communities too).
>>> >>
>>> >> The external agency will provide a system in which sub-brands can
>>> >> follow the logo and stay on brand which the sub brands/projects can
>>> >> choose to use or not. This is the same scenario for sub-sites on the
>>> >> site. This project will provide a framework to work in. Its up to the
>>> >> communities, initiatives etc to work within it and be on brand ... or
>>> >> not.
>>> >>
>>> >>> Cheers, Cameron
>>> >>>
>>> >>>
>>> >>>
>>> >>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>> >>>>
>>> >>>> Or I should say a set of guidelines for how derivative logos should
>>> >>>> look and follow the brand. This is applicable for local chapters too
>>> >>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>> >>>>
>>> >>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
>>> >>>> <ortelius at gmail.com>
>>> >>>> wrote:
>>> >>>>>
>>> >>>>> These derivative logos are included in the scope of work.
>>> >>>>>
>>> >>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
>>> >>>>> <cameron.shorter at gmail.com>
>>> >>>>> wrote:
>>> >>>>>>
>>> >>>>>> A comment on logo design:
>>> >>>>>>
>>> >>>>>> There are a number of logos that have been created which are based
>>> >>>>>> on
>>> >>>>>> the
>>> >>>>>> old logo. Eg: OSGeo-Live logo.
>>> >>>>>> https://live.osgeo.org/_images/banner.png
>>> >>>>>>
>>> >>>>>> If the old logo changes, then I think it important to consider the
>>> >>>>>> impact
>>> >>>>>> of updating all derivative logos.
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>> >>>>>>
>>> >>>>>> Meeting mins are available from yesterday (sending to the email
>>> >>>>>> list
>>> >>>>>> here
>>> >>>>>> for the record).
>>> >>>>>> ----
>>> >>>>>>
>>> >>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Date: April 26 2017 - 16:00 PM
>>> >>>>>>
>>> >>>>>> Agenda
>>> >>>>>>
>>> >>>>>> Last Meeting Follow-Up
>>> >>>>>>
>>> >>>>>> Review: Visitor Journey document.
>>> >>>>>>
>>> >>>>>> Set up meeting with Harrison Grundy
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> New Business
>>> >>>>>>
>>> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>> >>>>>>
>>> >>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>> >>>>>>
>>> >>>>>> Request for input: ‘Case Studies’
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Attendees
>>> >>>>>>
>>> >>>>>> Get Interactive
>>> >>>>>>
>>> >>>>>> Jeffrey Lasut (Project Owner),
>>> >>>>>>
>>> >>>>>> Patrick Kepel (Project Manager),
>>> >>>>>>
>>> >>>>>> Ching Knikkink (Senior Designer)
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> OSGeo
>>> >>>>>>
>>> >>>>>> Jody
>>> >>>>>>
>>> >>>>>> Jeffrey Johnson (technical difficulty)
>>> >>>>>>
>>> >>>>>> Minutes
>>> >>>>>>
>>> >>>>>> Review: Visitor Journey document:
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> In the latest mail conversation OSGeo stated that the Visitor
>>> >>>>>> Journey is
>>> >>>>>> going to be an ongoing process. Review added information by OSGeo.
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Link to the Visitor Journey document’:
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Review of document with Jody and Patrick:
>>> >>>>>>
>>> >>>>>> Clarification that this is an ongoing process
>>> >>>>>>
>>> >>>>>> Should we fill in a guess, or leave blank?
>>> >>>>>>
>>> >>>>>> Balance between
>>> >>>>>>
>>> >>>>>> Awareness / Consideration / Evaluation
>>> >>>>>>
>>> >>>>>> Most content that has been initially written here should be moved
>>> >>>>>> down
>>> >>>>>> into adoption
>>> >>>>>>
>>> >>>>>> Adoption
>>> >>>>>>
>>> >>>>>> This is what is easiest to write since it was we focus on
>>> >>>>>>
>>> >>>>>> Impress / Enthuse / Advocate
>>> >>>>>>
>>> >>>>>> Community development, building
>>> >>>>>>
>>> >>>>>> JG and JJ: Started filling in the document yesterday
>>> >>>>>>
>>> >>>>>> JG outlined the academic and outreach stories
>>> >>>>>>
>>> >>>>>> Needs review from GeoForAll and local chapter volunteers
>>> >>>>>>
>>> >>>>>> Q: How many people worked on the document?
>>> >>>>>>
>>> >>>>>> 3 to 4 people?
>>> >>>>>>
>>> >>>>>> Q: How comfortable are we that this document is complete?
>>> >>>>>>
>>> >>>>>> Most of the ideas are on the table
>>> >>>>>>
>>> >>>>>> Can be more clearly expressed / with correct technical language
>>> >>>>>>
>>> >>>>>> Do not think we are missing anything BIG
>>> >>>>>>
>>> >>>>>> Request review/content from Academic and Local Chapter volunteers
>>> >>>>>>
>>> >>>>>> Q: Can Get Interactive proceed, or are they going to be stuck
>>> >>>>>> waiting
>>> >>>>>> for
>>> >>>>>> this document?
>>> >>>>>>
>>> >>>>>> This spreadsheet is needed to drive wireframe creation
>>> >>>>>>
>>> >>>>>> Wireframe creation is stuck on this, but there is other work that
>>> >>>>>> can be
>>> >>>>>> done while Get Interactive waits
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>>> >>>>>> information:
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Stages - for non-community members (example students)
>>> >>>>>>
>>> >>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>> >>>>>>
>>> >>>>>> Just the knowledge that open source mapping, research tools exist.
>>> >>>>>>
>>> >>>>>> Bonus if they learn about local chapters, or GeoForAll communities
>>> >>>>>> that
>>> >>>>>> can help
>>> >>>>>>
>>> >>>>>> Adoption - made their decision to use/or are already using open
>>> >>>>>> source
>>> >>>>>> for
>>> >>>>>> their project or theses
>>> >>>>>>
>>> >>>>>> What tools we can provide to make this easier
>>> >>>>>>
>>> >>>>>> GeoForAll can help support them here
>>> >>>>>>
>>> >>>>>> Ideal Story: Write a thesis using GRASS for analysis, and
>>> >>>>>> contribute a
>>> >>>>>> new
>>> >>>>>> plugin to GRASS
>>> >>>>>>
>>> >>>>>> Impress - have so much fun with open source mapping they want to
>>> >>>>>> join
>>> >>>>>> OSGeo
>>> >>>>>>
>>> >>>>>> Presenting papers
>>> >>>>>>
>>> >>>>>> Telling other other Grad students
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Stages - for stakeholders
>>> >>>>>>
>>> >>>>>> Awareness
>>> >>>>>>
>>> >>>>>> Check that members are aware of all that OSGeo offers
>>> >>>>>>
>>> >>>>>> Focused on building connections between OSGeo groups
>>> >>>>>>
>>> >>>>>> Adoption - how to take part in more OSGeo activities
>>> >>>>>>
>>> >>>>>> How to encourage stakeholders to participate in OSGeo (rather
>>> >>>>>>
>>> >>>>>> If you work on a project, how to set up a code sprint
>>> >>>>>>
>>> >>>>>> If you work on a local chapter, how to join marketing committee
>>> >>>>>>
>>> >>>>>> Impress
>>> >>>>>>
>>> >>>>>> Both messager outreach to non-members
>>> >>>>>>
>>> >>>>>> Promote OSGeo as an organization - name OSGeo as a solution
>>> >>>>>>
>>> >>>>>> Recruit new members to grow our community
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Conversation about terms (see Legend tab of spreadsheet)
>>> >>>>>>
>>> >>>>>> Which content do we need?
>>> >>>>>>
>>> >>>>>> Information
>>> >>>>>>
>>> >>>>>> Things that need to be written
>>> >>>>>>
>>> >>>>>> Tutorial is a content (could be delivered as a workshop, video,
>>> >>>>>> website,
>>> >>>>>> pdf, handout)
>>> >>>>>>
>>> >>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials,
>>> >>>>>> Case
>>> >>>>>> Studies, MOU, Press Release, MOU
>>> >>>>>>
>>> >>>>>> Which media can we use?
>>> >>>>>>
>>> >>>>>> Formats
>>> >>>>>>
>>> >>>>>> Examples: website, offline (brochures, handouts), videos, demos,
>>> >>>>>> magazines, social media
>>> >>>>>>
>>> >>>>>> Which channels
>>> >>>>>>
>>> >>>>>> Where the communication occurs
>>> >>>>>>
>>> >>>>>> The same content can go out on multiple channels - example a press
>>> >>>>>> release
>>> >>>>>> on our website and via gisuser
>>> >>>>>>
>>> >>>>>> Different channels require different media  - the same tutorial
>>> >>>>>> may be a
>>> >>>>>> PDF on the website, a handout at a conference, and a video on
>>> >>>>>> YouTube.
>>> >>>>>>
>>> >>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>>> >>>>>> Presentation, Conference Workshop
>>> >>>>>>
>>> >>>>>> Examples: Website (landing pages), MailChimp (channel for email),
>>> >>>>>> GisUser
>>> >>>>>> (channel for press release), Git (channel for code), mailing list
>>> >>>>>> (channel
>>> >>>>>> for email)
>>> >>>>>>
>>> >>>>>> Tools, response and followup:
>>> >>>>>>
>>> >>>>>> Goal is to create a response in the target audience
>>> >>>>>>
>>> >>>>>> Follow up email after user has downloaded the software
>>> >>>>>>
>>> >>>>>> Collecting biz cards at a conference to check back with booth
>>> >>>>>> attendees
>>> >>>>>>
>>> >>>>>> Create an interaction between events:
>>> >>>>>>
>>> >>>>>> Download qgis, get an email three days later about a local meetup
>>> >>>>>> in
>>> >>>>>> your
>>> >>>>>> area, follow up with foss4g news
>>> >>>>>>
>>> >>>>>> Call-to-Action button on the website (landing page)
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Stages - for stakeholders members
>>> >>>>>>
>>> >>>>>> Awareness
>>> >>>>>>
>>> >>>>>> Consider to join us (rather than just use our software and
>>> >>>>>> materials)
>>> >>>>>>
>>> >>>>>> You can join a local chapter and take part
>>> >>>>>>
>>> >>>>>> How to encourage service providers into productive contributors?
>>> >>>>>>
>>> >>>>>> Do you support open source? Are you sure?
>>> >>>>>>
>>> >>>>>> Encourage the use of open source you help grow the user community
>>> >>>>>>
>>> >>>>>> Next level is participating, so open source can be sustainable
>>> >>>>>>
>>> >>>>>> Adoption
>>> >>>>>>
>>> >>>>>> How to join a local chapter and help out in your community
>>> >>>>>>
>>> >>>>>> Impress
>>> >>>>>>
>>> >>>>>> Having fun? Encourage others to join
>>> >>>>>>
>>> >>>>>> Burnt out? Encourage others to help
>>> >>>>>>
>>> >>>>>> Community building, member outreach, join osgeo
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Set up meeting with Harrison Grundy
>>> >>>>>>
>>> >>>>>> Meeting with Harrison Grundy (SAC) to discuss production
>>> >>>>>> environment and
>>> >>>>>> LDAP for the website.
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>>> >>>>>>
>>> >>>>>> Presentation and substantiation on logo design and
>>> >>>>>> recommendations.
>>> >>>>>>
>>> >>>>>> Link to document: ‘Presentation Initial Branding - Concept &
>>> >>>>>> Strategy’’
>>> >>>>>> will be added after presentation.
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Notes:
>>> >>>>>>
>>> >>>>>> Cleanup, blance
>>> >>>>>>
>>> >>>>>> Good comparison with friendly / competitors for visual comparison
>>> >>>>>>
>>> >>>>>> Note - update QGIS logo and eclipse Logo for comparison
>>> >>>>>>
>>> >>>>>> The composition is improved, looking more balanced with the text,
>>> >>>>>> spacing
>>> >>>>>> looks good
>>> >>>>>>
>>> >>>>>> Logo 1 - minimal changes
>>> >>>>>>
>>> >>>>>> The old one had a gap to be "open"
>>> >>>>>>
>>> >>>>>> Logo 2 - bring in two colors change from compass rose to compass
>>> >>>>>> on rose
>>> >>>>>>
>>> >>>>>> Logo text looks odd for spacing
>>> >>>>>>
>>> >>>>>> Logo 3 - bring in two ideas
>>> >>>>>>
>>> >>>>>> Like the sawtooth effect
>>> >>>>>>
>>> >>>>>> The combination of compass rose with compass
>>> >>>>>>
>>> >>>>>> Fits in best with the others
>>> >>>>>>
>>> >>>>>> Logo 4
>>> >>>>>>
>>> >>>>>> Change it up more, gradient, mark intermixed with words, breaks up
>>> >>>>>> OS
>>> >>>>>> and
>>> >>>>>>
>>> >>>>>> Logo 5
>>> >>>>>>
>>> >>>>>> Like a Spirogrpah rendering of the current elements
>>> >>>>>>
>>> >>>>>> Lots of movement with all the lines
>>> >>>>>>
>>> >>>>>> The font is clear, legible, with the darker colors
>>> >>>>>>
>>> >>>>>> Moves away from green
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Exploring Logo 3 in other contexts
>>> >>>>>>
>>> >>>>>> Use a topo to pull out idea of geography for biz card,
>>> >>>>>> presentations,
>>> >>>>>> etc…
>>> >>>>>>
>>> >>>>>> Topo lines comes across as vintage - or steam punk
>>> >>>>>>
>>> >>>>>> Consider comparison with new qgis logo
>>> >>>>>>
>>> >>>>>> OSGeo - Educational content
>>> >>>>>>
>>> >>>>>> This is known as “GeoForAll” so we need a different example
>>> >>>>>>
>>> >>>>>> Other examples with two words to see line wrapping
>>> >>>>>>
>>> >>>>>> Silver Sponsor
>>> >>>>>>
>>> >>>>>> Community Project
>>> >>>>>>
>>> >>>>>> Still recommend short names for subterms
>>> >>>>>>
>>> >>>>>> OSGeo - Conference
>>> >>>>>>
>>> >>>>>> This is known as “FOSS4G” so we need a different example
>>> >>>>>>
>>> >>>>>> Discussion:
>>> >>>>>>
>>> >>>>>> Lots of nice elements to steal for sub brands
>>> >>>>>>
>>> >>>>>> More colors for sub-brands
>>> >>>>>>
>>> >>>>>> What font? Need to check it is an open font :) A google font…
>>> >>>>>>
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Jody’s notes:
>>> >>>>>>
>>> >>>>>> remind me to share my sketch templates
>>> >>>>>>
>>> >>>>>> I like how light bulbs are now icons - and not a real thing
>>> >>>>>> anymore)
>>> >>>>>>
>>> >>>>>> for mission, vision, presentaiton -
>>> >>>>>>
>>> >>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>> >>>>>>
>>> >>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>>> >>>>>>
>>> >>>>>> I think your QGIS logo may be out of date
>>> >>>>>>
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>> >>>>>>
>>> >>>>>> Based on the information given by OSGeo on April 12 2017,
>>> >>>>>> adjustments
>>> >>>>>> were
>>> >>>>>> made and saved in a new document: ‘interaction Design V2’
>>> >>>>>>
>>> >>>>>> Link to ‘Interaction Design V2’:
>>> >>>>>>
>>> >>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>> >>>>>>
>>> >>>>>> Action Items
>>> >>>>>>
>>> >>>>>> Finalize Visitor Journey (OSGeo)
>>> >>>>>>
>>> >>>>>> Decision making Logo Design (OSGeo)
>>> >>>>>>
>>> >>>>>> Providing Get Interactive with information for ‘Case Studies’
>>> >>>>>> wireframes
>>> >>>>>> (OSGeo)
>>> >>>>>>
>>> >>>>>> Share corporate presentation on Core Values etc. with Get
>>> >>>>>> Interactive.
>>> >>>>>>
>>> >>>>>> JL - contact email list to set up a meeting with Harisson Grundy
>>> >>>>>>
>>> >>>>>> JG - setup a meeting on the visitor journeys
>>> >>>>>>
>>> >>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>>> >>>>>> background idea)
>>> >>>>>>
>>> >>>>>> JG: Anyone want to post these notes...
>>> >>>>>>
>>> >>>>>> Next Meeting Agenda Items
>>> >>>>>>
>>> >>>>>> Discuss input ‘Cases Studies’.
>>> >>>>>>
>>> >>>>>> Discuss decision Logo OSGeo.
>>> >>>>>>
>>> >>>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to
>>> >>>>>> reply).
>>> >>>>>>
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> _______________________________________________
>>> >>>>>> Marketing mailing list
>>> >>>>>> Marketing at lists.osgeo.org
>>> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>> >>>>>>
>>> >>>>>>
>>> >>>>>> --
>>> >>>>>> Cameron Shorter
>>> >>>>>> M +61 419 142 254
>>> >>>>>>
>>> >>>>>> _______________________________________________
>>> >>>>>> Marketing mailing list
>>> >>>>>> Marketing at lists.osgeo.org
>>> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>> >>>
>>> >>>
>>> >>> --
>>> >>> Cameron Shorter
>>> >>> M +61 419 142 254
>>> >>>
>>> >
>>> > _______________________________________________
>>> > Marketing mailing list
>>> > Marketing at lists.osgeo.org
>>> > https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>> --
>>> --
>>> Astrid Emde
>>> Charter Member
>>> Open Source Geospatial Foundation
>>> http://wiki.osgeo.org/wiki/User:Astrid_Emde
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>
>> --
>> --
>> Jody Garnett
>>
>>
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> https://lists.osgeo.org/mailman/listinfo/marketing
>>
>>
>> --
>> Cameron Shorter
>> M +61 419 142 254
>>
>>
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> https://lists.osgeo.org/mailman/listinfo/marketing
>
>