[Marketing] Website / Rebranding Meeting May 3rd 2017
Cameron Shorter
cameron.shorter at gmail.com
Sat May 6 20:04:21 PDT 2017
Yes, Case Studies are regularly asked for, and very valuable for people
evaluating a technology. (I should know, I'm writing and sharing case
studies regularly as the business development part of my day job).
But:
* The person/organisation who benefits from a case study is mostly
different to the person/organisation benefiting.
* Surprisingly, I've found there to be extensive diversity in the
aspects of each case studies which should be presented, often needing to
be tweaked to highlight requirements of the reader.
* All this times non-trivial time and effort to maintain, and at the
moment I don't think our volunteer community will realistically be able
to sustain it.
(By the way - if you do go ahead with Case Studies, I agree that
creating a template is a good idea)
Cheers, Cameron
On 7/5/17 8:27 am, Jody Garnett wrote:
> Fair point Cameron, if you review the meeting noted we have hit on the
> "choose a project" guided search idea as performing a similar - where
> should I start role. Similar to choose a license website.
>
> I still think case studies are a super common request for those
> adopting open source for the first time. I wonder if we can ask our
> service providers to provide case studies.
>
> I am not sure what other barriers to writing case studies are; we
> could provide a template or examples to help.
>
>
>
> On Sat, May 6, 2017 at 2:23 PM Cameron Shorter
> <cameron.shorter at gmail.com <mailto:cameron.shorter at gmail.com>> wrote:
>
> Jody, all,
>
> I'm concerned about the the long term sustainability introduced by
> adding a sample case study section.
>
> If you think it is difficult to source initial case studies, it
> will be 10x more difficult to keep the list of case studies up to
> date and relevant.
>
> It also runs the risk of having so many case studies, that you are
> faced with either finding it hard for users to locate good case
> studies from a huge list, or having someone step up to remove old
> case studies (and the tough community backlash when each project
> finds their personal case study has been removed).
>
> To date, we have had a "self help" list of case studies, in a wiki
> (which is quite dated):
>
> https://wiki.osgeo.org/wiki/Case_Studies
>
>
> On 6/5/17 5:47 am, Jody Garnett wrote:
>> Thank you Patrick, I am just going to call out the action items
>> and next agenda topics from the meeting (so we can keep the ball
>> rolling).
>>
>>
>> Action Items
>>
>> *
>>
>> JG: Send logo feedback to marketing email list
>>
>> *
>>
>> PT: Share ‘Required content OSGeo website’ document
>>
>> *
>>
>> JJ: Collect tags as part of the visitor journey spreadsheet -
>> aim for 20.
>>
>> *
>>
>> JJ: Fill in one project for GeoNode, GeoServer
>>
>> *
>>
>> JG: Provide content example for a service provider
>> (GeoCat,Boundless)
>>
>> *
>>
>> PM: Provide content example for a GeoForAll Lab
>>
>> *
>>
>> PM: Provider content example example for a LocalChapter
>>
>> *
>>
>> XX: Source sample case studies for content
>>
>> *
>>
>> JJ/JG: Providing Get Interactive with information for ‘Case
>> Studies’ wireframes.
>>
>> *
>>
>> JG: Share Corporate Presentation on Core Values etc. with Get
>> Interactive.
>>
>> *
>>
>> PT: Processing feedback into Wireframes V3
>>
>> *
>>
>> PT: Processing feedback Initial Branding
>>
>> *
>>
>> PT: GeoForAll & OSGeo Live - Logo Design
>>
>>
>> Next Meeting Agenda Items
>>
>> *
>>
>> Finalize Visitor Journey (OSGeo)
>>
>> *
>>
>> Review Wireframes V3 & Sitemap
>>
>> *
>>
>> Review GeoForAll & OSGeo Live logo design
>>
>> *
>>
>> Decision making Logo Design (OSGeo)
>>
>> *
>>
>> Review content Case Studies
>>
>> *
>>
>> Review content Project
>>
>> *
>>
>> Discuss/review outcome LDAP meeting
>>
>> *
>>
>> Review content Service Providers
>>
>> * (Decision making on ‘Guided project search’)
>>
>>
>> --
>> Jody Garnett
>>
>> On 5 May 2017 at 05:54, Patrick Kepel <p.kepel at getinteractive.nl
>> <mailto:p.kepel at getinteractive.nl>> wrote:
>>
>> Hi all,
>>
>> Meeting minutes are available from last Wednesday's meeting.
>>
>> The document can be found here:
>> https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit?usp=sharing
>>
>>
>> Kind regards,
>> Patrick Kepel
>>
>> +31 (0)30 60 808 48
>> p.kepel at getinteractive.nl <mailto:p.kepel at getinteractive.nl>
>> www.getinteractive.nl
>> <https://www.getinteractive.nl/?utm_source=mailing&utm_campaign=patrick&utm_medium=email&utm_content=corporate_hyperlink>
>>
>> <https://www.facebook.com/getinteractive>
>> <http://www.linkedin.com/in/patrickkepel>
>> <https://twitter.com/get_interactive>
>>
>> <http://www.getinteractive.nl/>
>>
>> Dorpsstraat 50, 3433 CM Nieuwegein
>> <https://www.google.com/maps/place/Dorpsstraat+50/@52.003939,5.094976,16z/data=%214m2%213m1%211s0x47c6640cdc18ef6f:0x89440ed7f65b6b18?hl=nl>
>>
>>
>>
>>
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>
> --
> Cameron Shorter
> M +61 419 142 254
>
> _______________________________________________
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>
> --
> --
> Jody Garnett
--
Cameron Shorter
M +61 419 142 254
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