[Marketing] Promoting OSGeo projects on The MapScaping Podcast

[Basques, Bob (CI-StPaul)]

Daniel,

Haven’t seen any of your content (yet), but I’m jealous, I was thinking (been thinking on it for a year or so) about starting up something very similar.  I’ve dipped my toe into things by starting to record our local Chapter virtual meetings that we invite a speaker to show their spatial topic.

I’m wondering about the managing of the raw recording and working it into more of a packaged/polished podcast.  I would be interested in this type of working partnership with the process like you’ve described, acting as a second unit director of sorts for collecting raw footage, maybe even interviewing, etc.

Bobb


From: Marketing <marketing-bounces at lists.osgeo.org> On Behalf Of Jody Garnett
Sent: Tuesday, June 23, 2020 7:39 AM
To: Daniel O'Donohue <danodonohue at gmail.com>
Cc: Marketing Committee <marketing at lists.osgeo.org>
Subject: Re: [Marketing] Promoting OSGeo projects on The MapScaping Podcast

Think Before You Click: This email originated outside our organization.

Daniel:

The next step for us is to contact our projects email list with an invitation to participate, would you like to help draft some text here on email and we can send it out to projects at osgeo.org<mailto:projects at osgeo.org> when ready.

The intro you provided in this email thread is a very good starting point!

--
Jody Garnett


On Tue, 19 May 2020 at 00:52, Daniel O'Donohue <danodonohue at gmail.com<mailto:danodonohue at gmail.com>> wrote:

Hi OSGeo Marketing List



My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.



I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.



Before I go into more detail about how we might be able to work together, here is a brief introduction to the podcast.




The MapScaping Podcast is a podcast created for the geospatial community. I publish a mixture of technical educational episodes focusing on specific concepts and thought leadership episodes that look at certain aspects of the geospatial industry.


Our audience consists of business owners and geospatial professionals. 65% of our audience is based in North America with the bulk of the remaining 35% being based in the UK, Australia, New Zealand, and Germany.


The average episode is downloaded between 1700 and 2100 times in the first week after publication and will be downloaded an estimated 4000 - 5000 times in the first. These numbers are based on organic distribution and do not take into account any paid marketing efforts on our part. We work hard to increase the reach of the podcast and I am confident we can dramatically increase these numbers in the coming months but this is what the numbers look like today.


For every episode, we produce we also create a 2000 - 2500 word SEO optimized article and spend a week promoting the episode across our various channels. MapScaping has 31,400 followers on Twitter and 54,000 on Facebook. Our email list is just over 2000.



How we might be able to work together



Each podcast episode and accompanying article costs $500 USD to produce and promote.



So my pitch to you is this:

  *   We split the cost, $250 each. OSGeo helps me find a qualified guest to talk about one of OSgeo’s projects and I produce and promote the podcast episode.
  *   OSGeo helps promote the podcast episode to their audience/list




If this is something that you might want to be involved with I would love to hear from you. Also happy to go into more detail and answer any questions you might have.



Hope you are all safe and well. This is my first time posting to the list so apologies if I have broken in rules, that was not my intention!



Cheers



Daniel


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