[Marketing] Promoting OSGeo projects on The MapScaping Podcast

Tue Jun 23 09:27:41 PDT 2020

I can help with either/or GeoMoose and Mapserver

Bobb

From: Marketing <marketing-bounces at lists.osgeo.org> On Behalf Of Jody Garnett
Sent: Tuesday, June 23, 2020 10:46 AM
To: Daniel O'Donohue <danodonohue at gmail.com>
Cc: Marketing Committee <marketing at lists.osgeo.org>
Subject: Re: [Marketing] Promoting OSGeo projects on The MapScaping Podcast

Think Before You Click: This email originated outside our organization.

Email sent, added some links to example podcasts.

I note that osgeo email may be broken today https://trac.osgeo.org/osgeo/ticket/2475
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Jody Garnett

On Tue, 23 Jun 2020 at 07:24, Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>> wrote:
Thanks,

I think I will send the email as "marketing committee" and introduce you:

The Marketing Committee is exploring additional outreach ideas to reach everyone who cannot join us for FOSS4G this year.  Our first experiment is to collaborate with the MapScaping Podcast (which you may already know from recent presentations on PostGIS and other technologies).

Projects wishing to take part please contact the marketing committee mailing list<http://lists.osgeo.org/mailman/listinfo/marketing>, we have room for 4 projects.

Here are some words from Daniel and the MapScaping podcast:
--
Jody Garnett

On Tue, 23 Jun 2020 at 06:13, Daniel O'Donohue <danodonohue at gmail.com<mailto:danodonohue at gmail.com>> wrote:
Hey Jody

here is a first draft

My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.

Here is what my process for producing a podcast episode looks like:

Pre-interview

This is a 30-40 minute informal call where we can meet each other and discuss topics and questions that might lead to interesting and informative conversation for the audience. I use a software called calendly which takes care of all of the time zone issues. I will send you a link, you choose I time that suits you and we can go from there. All the pre-interviews and interviews are recorded remotely using software called cleanfeed. There is nothing to install, I will send you a link and as long as you have a good microphone and a quiet place we should be fine. This is also an opportunity for me to test your audio and explain the structure of the interview and what the recording process looks. Great audio quality and the ability to speak clearly is a must!

If the pre-interview goes well we will schedule a time to record a podcast episode. I like to schedule an hour for each interview, the published episode will be somewhere between 30-40 minutes but by scheduling an hour we have time to fix any technical issues and repeat questions and answers if needed. The episode will typically be published somewhere 2 - 4 weeks after being recorded.

If you are interested in being involved it is a good idea to listen to an episode or two so you get a feel for the style and structure of the podcast. I am really looking forward to working with you on this!

On Tue, Jun 23, 2020 at 2:39 PM Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>> wrote:
Daniel:

The next step for us is to contact our projects email list with an invitation to participate, would you like to help draft some text here on email and we can send it out to projects at osgeo.org<mailto:projects at osgeo.org> when ready.

The intro you provided in this email thread is a very good starting point!

--
Jody Garnett

On Tue, 19 May 2020 at 00:52, Daniel O'Donohue <danodonohue at gmail.com<mailto:danodonohue at gmail.com>> wrote:

Hi OSGeo Marketing List

My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.

Before I go into more detail about how we might be able to work together, here is a brief introduction to the podcast.

The MapScaping Podcast is a podcast created for the geospatial community. I publish a mixture of technical educational episodes focusing on specific concepts and thought leadership episodes that look at certain aspects of the geospatial industry.

Our audience consists of business owners and geospatial professionals. 65% of our audience is based in North America with the bulk of the remaining 35% being based in the UK, Australia, New Zealand, and Germany.

The average episode is downloaded between 1700 and 2100 times in the first week after publication and will be downloaded an estimated 4000 - 5000 times in the first. These numbers are based on organic distribution and do not take into account any paid marketing efforts on our part. We work hard to increase the reach of the podcast and I am confident we can dramatically increase these numbers in the coming months but this is what the numbers look like today.

For every episode, we produce we also create a 2000 - 2500 word SEO optimized article and spend a week promoting the episode across our various channels. MapScaping has 31,400 followers on Twitter and 54,000 on Facebook. Our email list is just over 2000.

How we might be able to work together

Each podcast episode and accompanying article costs $500 USD to produce and promote.

So my pitch to you is this:

  *   We split the cost, $250 each. OSGeo helps me find a qualified guest to talk about one of OSgeo’s projects and I produce and promote the podcast episode.
  *   OSGeo helps promote the podcast episode to their audience/list

If this is something that you might want to be involved with I would love to hear from you. Also happy to go into more detail and answer any questions you might have.

Hope you are all safe and well. This is my first time posting to the list so apologies if I have broken in rules, that was not my intention!

Cheers

Daniel

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