[Live-demo] Re: [Marketing] Meeting this week - defining marketing requirements for incubation

Cameron Shorter cameron.shorter at gmail.com
Tue May 11 13:57:41 PDT 2010

OSGeo Live list,
Further to this last marketing email. I'm proposing to take the quality 
of the OSGeo LiveDVD documentation up a notch for the next release of 
the LiveDVD, which in turn will be a very valuable asset outside of the 
DVD too.

Please let me know if you agree or not to the following roadmap for 
documentation on the Live DVD.
You may also want to add thoughts on where we should be putting this 
documentation in subversion.
And we will need at some point to resolve what source format we use. 
(Hamish has voted for wiki, I'm in favour of a Word/Open Office/Google 
Docs based format)

OSGeo Live requires the following artifacts for each project:

Available from version 3.0, after FOSS4G 2009:

    * Install script
    * Application Definition

    * Application Overview
    * Logo <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Logo>
    * Test Description
    * Test Results
    * Windows installers (for some packages)
    * Grouping (to enable categorisation in pull down lists)

To be introduced from version 4.0 for foss4g 2010:

    * Application Quick Start

    * OGC Standards Contenxt Diagram

    * OGC Standards Definition

    * OGC Standards Overview

    * Lightening Overview presentation

To start to be introduced from version 4.0 for foss4g 2010, and expanded 
in future versions:

    * Grouping Explanation Overview:
          o Explain what projects in a grouping do.(eg Web Services,
            Mobile, etc)
    * Technology Comparison

Future releases:

    * Introduce user and reference documentation. Ideally this should be
      consistant across projects, but it will likely be a number of
      years before such consistancy is achieved, and it may not be
      considered desirable.
    * Introduce training material for each project. This should be
      traced to international learning goals.

Cameron Shorter wrote:
> Tyler,
> For marketing meeting in 2 days, at: 
> http://timeanddate.com/worldclock/meetingdetails.html?year=2010&month=5&day=13&hour=7&min=0&sec=0&p1=224&p2=240&p3=215 
> I've written up a list of Marketing Artifacts [1] which I believe 
> should become marketing requirements for projects going through 
> incubation.
> I'd like to see debate, and then decisions about:
> 1. Whether OSGeo Marketing and Incubation committees agree that these 
> artefacts need to be produced by all OSGeo projects.
> 2. Have I defined the artefacts effectively? What should or should not 
> be in these artefacts?
> 3. Where should these artefacts be stored? Application Definition & 
> Overview are stored in the LiveDVD svn directory now. Should they be 
> moved into a marketing directory? Should education take ownership of it?
> Note, whatever we set up for documentation, will probably be 
> applicable for training, which will be the next documentation for 
> marketing to focus on.
> The key requirements align with existing artifacts which most projects 
> have developed for the LiveDVD:
> * Application Definition
> * Application Overview
> * Logo
> * Test Description & Test Results
> For foss4g 2010, I'd like to add:
> * 1 slide for the OSGeo-Live presentation
> * Application Quick Start guide
> And there are some other artefacts which some projects have, which we 
> should eventually ensure all projects have:
> * Technology comparisons
> * Case Studies
> * Training
> (I expand these document definitions at the following link)
> [1] http://wiki.osgeo.org/wiki/Marketing_Artefacts
> Tyler Mitchell (OSGeo) wrote:
>> Just a quick reminder that we have our normal Marketing Meeting later 
>> this week.  Please let me know if you plan to attend.  New members 
>> are always welcome to join the discussion!
>> Subscribe to our calendar: http://www.osgeo.org/calendars/Marketing.ics
>> More to come as I sketch out an agenda.  Let me know of any items 
>> you'd like to add.
>> Tyler
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing

Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source

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