[Qgis-developer] Final Logo Pick

Sat May 18 09:25:22 PDT 2013

+1

The current logo doesn't convey at all professional status, it looks really outdated and amateur,  difficult decisions need to be made, even big companies rebrand because of customers 

I would suggest releasing a press release mentioning dropping Quantum for QGIS only. 

QGIS is an awesome software but it gets less attention due to the branding around it and marketing, a better logo is needed, a better modern website, complete branding and finally some active marketing.

Now what's the roadmap ahead for the project not in programming terms but in market terms, what is QGIS goal beyond being great GIS software

Sent from Samsung tabletLarry Shaffer <larrys at dakotacarto.com> wrote:Hi,

On Fri, May 17, 2013 at 8:42 AM, Tim Sutton <lists at linfiniti.com> wrote:
Hi

I have to say when I compare them to our existing logo, none of them
really do it for me. Perhaps we need a new mandate to freshen our
exisiting logo rather than to try to create something new. Our current
logo may have issues but it is:

* distinctive
* bright
* clear
* recognisable
* already has a strong association with our 'brand'

If the new logo does not meet these or in some way offer an
improvement over the old, we should rather focus on tweaking what we
already have.

Ignoring the current contest and whether any of those designs work, I personally think the current logo's look is unprofessional enough to actually be considered a detriment to the project at this point.

While that may seem like a strong statement, I think difficult decisions, like abandoning the old logo and going for a more modern and professional look, need to be made if QGIS is really going to have a chance to directly compete with the likes of ESRI and other commercial products in the enterprise, institutional or governmental workplace.

I do think QGIS 2.0 has a chance to make great inroads into such areas, but the project needs to win over those users. Whether we, as open source developers, like it or not marketing is a key factor. First impressions are often greatly influenced by such things as logos.

Sorry to say, but I think the current logo may unfortunately convey the following to users in the enterprise, institutional or governmental workplace:  amateur. 

After spending quite a bit of time 'under the hood' I can honestly say the programming comprising QGIS is anything but amateur. It is very high quality and painstakingly well thought out and implemented. I strive every time I write code to meet those criteria.

Not only do I think the project's logo needs to meet the expectations of an ever-expanding number of existing and potential users, I also believe it needs to do justice to the quantity and quality of the work done by so many devoted developers and testers, and to those who support the project, either financially, via the community or by providing user services.

Sorry, again, but I think the current logo falls far short of those goals, and any focus on revamping it is just prolonging the inevitable decision to move to a better one.

Best regards,

Larry

Regards

Tim

On Thu, May 16, 2013 at 8:16 AM, Andreas Neumann <a.neumann at carto.net> wrote:
> Hi,
>
> In #336 and #338 I really like the three hands from differents parts of the
> world. It is a nice symbol of our collaboration around the world -
> developers, community managers and users. It may be too detailed at smaller
> sizes. But for smaller sizes one could omit the "GIS" part and use just the
> Q with the globe and the three hands.
>
> From the ones that are in the final voting, these are my favourites.
>
> I also like #399 and #400 for the simplicity and the usage of just one color
> - which opens ways for various brandings (e.g. server, desktop, mobile,
> etc.)
>
> Andreas
>
>
>
> On Tue, 14 May 2013 16:03:29 +1000, Nathan Woodrow wrote:
>>
>> Hey all,
>>
>> There is now a poll on the logo
>> site http://99designs.com.au/logo-design/vote-aqu952 [1].
>>
>>
>>  We need to pick a design that we like, or at least something that
>> would like to extend further.
>>
>> Please vote and leave any comments.
>>
>> At the moment we only have 2 days. I will ask for a few more days, but
>> act like we only have two days.
>>
>> P.S Sorry I would have done this early I have just been busy with work
>> and uni.
>>
>> Regards,
>> Nathan
>>
>> Links:
>> ------
>> [1] http://99designs.com.au/logo-design/vote-aqu952
>
>
> --
> --
> Andreas Neumann
> Böschacherstrasse 10A
> 8624 Grüt (Gossau ZH)
> Switzerland
>
> _______________________________________________
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> Qgis-developer at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/qgis-developer

--
Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
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