[Qgis-user] [Qgis-developer] [Qgis-psc] Logo

Wed Apr 24 07:26:36 PDT 2013

Sorry to jump into the conversation a bit late – I’m just catching up on emails. I think the points made by Nathanael are very helpful. I’m noticing that a lot of the designs chosen for final consideration contain subtle elements that will likely be lost when the logo is reduced in size.

For instance, #268 looks good at full size, but I doubt a user will be able to make out the “Q” at smaller sizes and lesser resolutions. #50 may have similar issues since the triangle that forms the “Q” doesn’t really extend out past the circle.

Just a few things to consider...

Spencer

From: qgis-user-bounces at lists.osgeo.org [mailto:qgis-user-bounces at lists.osgeo.org] On Behalf Of Nathanael Boehm
Sent: Thursday, April 18, 2013 10:39 PM
To: qgis-user; qgis-developer
Subject: Re: [Qgis-user] [Qgis-developer] [Qgis-psc] Logo

Hi all,

I only subscribed to this mailing list this morning so I'm a little late to the party here, but just want to contribute some of my knowledge on the subject to help you with selecting a logo.

Whilst a designer, I'm not a graphic designer, so a) I'm not going to design you a logo; and b) I won't critique the existing logo options that are on the table.

My speciality is in user experience design which covers everything from strategic product management and positioning through to usability, accessibility, instructional design and user testing of existing and prototype digital interfaces.

Just a few points that I would like you to think about:

1. The logo should work in a square format which usually means taking the primary graphical device and having it stand on its own without the full label or tagline; in your case this means the "Q". The square format will be used as the favicon and desktop app icon etc. From what I've seen so far, the options are all of the full landscape oriented logo — you need to see how they'll break down.

2. The app/project name needs to recognisable in the logo and preferably the "QGIS" needs to be discernible, but recognition will suffice. If you laid out a sheet with a bunch of competitor products' logos and your logo in front of someone and asked them to point to the logo for "QGIS", you want to have a pretty good (perfect) success rate.

3. Think of sub-brands, alternatives and configurations of the logo. It would be nice if the base logo could be extended so that you can identify public vs development versions of the app, QGIS Desktop vs Browser (currently all three have the same logo). This could be achieved through changing the highlight colour, adding or modifying graphical devices etc. This is something that you want to ask the graphic designer to consider otherwise you run the risk of having to use the logo as is or clunkily bastardizing it for every variation you figure you need later.

Hope that helps.

Cheers,

Nathanael Boehm

UX designer specialising in business web & mobile apps

www.purecaffeine.com<http://www.purecaffeine.com/professional/>

Canberra, Australia

On Fri, Apr 19, 2013 at 12:58 PM, Tim Sutton <lists at linfiniti.com<mailto:lists at linfiniti.com>> wrote:
Hi

This is my favourite

http://99designs.com/logo-design/contests/qgis-needs-logo-210397/entries/267

Though I would ask them to remove the word 'uantum' and write the word
GIS in the same size as the Q.

I think in general we should consider dropping the use of the Quantum
in the name and simply refer to our project as 'QGIS'.

Regards

Tim

On Fri, Apr 19, 2013 at 9:37 AM, Tim Sutton <lists at linfiniti.com<mailto:lists at linfiniti.com>> wrote:
> Hi
>
> On Thu, Apr 18, 2013 at 8:13 PM, Nathan Woodrow <madmanwoo at gmail.com<mailto:madmanwoo at gmail.com>> wrote:
>> I can set up some polls on the site once I have a general idea on which
>> icons people like.  The poll will let everyone vote with stars which logos
>> they like the best out of 8.  I will do this tomorrow once I have a general
>> idea from the form data.
>>
>> If you don't want to use the form then this mailing list is also fine.  I
>> will take votes and feedback from both.
>
> I think it would be helpful to require that each voter submits only
> ONE preference - that way they have to put their head on the block and
> commit to something and we can see the sum total of the very favourite
> designs.
>
> Regards
>
> Tim
>
>>
>>
>> Regards,
>> Nathan
>>
>>
>> On Thu, Apr 18, 2013 at 11:07 PM, Werner Macho <werner.macho at gmail.com<mailto:werner.macho at gmail.com>>
>> wrote:
>>>
>>> Hi!
>>>
>>> To be honest - I'd like to have a voting page somewhere ..
>>> But it seems that you have to create an account on the logo page to start
>>> voting ..
>>> Probably someone finds another way to vote (or Nathan is taking our "vote"
>>> into his ..)
>>>
>>> regards
>>> Werner
>>>
>>>>
>>>
>>>
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>>>
>>
>>
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>
>
>
> --
> Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
> ==============================================
> Please do not email me off-list with technical
> support questions. Using the lists will gain
> more exposure for your issues and the knowledge
> surrounding your issue will be shared with all.
>
> Visit http://linfiniti.com to find out about:
>  * QGIS programming and support services
>  * Mapserver and PostGIS based hosting plans
>  * FOSS Consulting Services
> Skype: timlinux
> Irc: timlinux on #qgis at freenode.net<http://freenode.net>
> ==============================================

--
Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
==============================================
Please do not email me off-list with technical
support questions. Using the lists will gain
more exposure for your issues and the knowledge
surrounding your issue will be shared with all.

Visit http://linfiniti.com to find out about:
 * QGIS programming and support services
 * Mapserver and PostGIS based hosting plans
 * FOSS Consulting Services
Skype: timlinux
Irc: timlinux on #qgis at freenode.net<http://freenode.net>
==============================================
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