[OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

[Gary Lang]

Got it. Sgreed.

  _____  

From: Mark Lucas [mailto:mlucas at radiantblue.com] 
Sent: Tuesday, November 21, 2006 4:41 AM
To: Gary Lang
Cc: Jason Birch; venka.osgeo; dev at visibilitycommittee.osgeo.org;
OSGeo-Board; Tyler Mitchell (External)
Subject: Re: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards
and other printed materials


Yes, but we aren't talking about translation of the brand.  It would be
translation of the qualifier (member, supporter, local chapter) 
The goal is communication so it would make sense to translate that part
of it.

Mark

On Nov 21, 2006, at 2:32 AM, Gary Lang wrote:


	Coke is Coke world-wide. Same for Nike. Translation of a brand
dilutes it.
	
	
	-----Original Message-----
	From:   Jason Birch [mailto:Jason.Birch at nanaimo.ca]
	Sent:   Mon 11/20/2006 8:03 PM
	To:     venka.osgeo; dev at visibilitycommittee.osgeo.org
	Cc:     OSGeo-Board; Tyler Mitchell (External)
	Subject:        RE: [OSGeo-Board] Re: [VisCom]   Re: OSGeo logo
on business cards and other printed materials
	
	All looks good to me, and I agree that simple use of "Member"
under logo should be enough to clarify relationship.
	
	I'm not sure about other language representations of "OSGeo".
Sticking with the english version would be easier (do Coke or Nike
translate?) but not really acceptable given our global composition.  Do
we need to establish an approved list of translations of this word mark?
I'm sure that there are multiple possible translations for any given
language.
	
	In any case, for local chapters I think it would be reasonable
to have the logo, the word OSGeo (however that's resolved), and then the
local language translated words "Japan Local Chapter" in the same size
text as the slogan.
	
	Jason
	
	
	________________________________
	
	From: venka.osgeo [mailto:venka.osgeo at gmail.com]
	Sent: Mon 2006-11-20 7:03 PM
	To: dev at visibilitycommittee.osgeo.org
	Cc: OSGeo-Board; Tyler Mitchell
	Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business
cards and other printed materials
	
	
	
	Dear All,
	
	Thanks for the feedback about the logo usage.
	I would like to refresh my understanding and
	convey the guidelines to the local chapter
	members. Pl. correct me if my understanding
	is wrong so that I can provide correct information
	to OSGeo members in Japan.
	
	1) OSGeo Officers and Board Members can use
	OSGeo Logo on their business card. Such usage
	must be in the *OSGeo Specific* business card.
	
	2) Members can use the logo with qualifier
	"Member of" OSGeo.
	
	3) Local chapter can use OSGeo logo as
	specified in the Local Chapter Guidlines
	(See https://www.osgeo.org/content/chapters/guidelines.html
	under Chapter Befefits as below
	"OSGeo Chapter" is permitted to use OSGeo Logo and other branded
	resources for promoting the Mission and Objectives of OSGeo.)
	
	4) Web pages showing OSGeo Logo must be a html link rather
	that image
	
	5) Maybe we could have a 'local chapter' logo?  So that they can
have an
	OSGeo Japan local chapter one that they can use on their cards.
	For example, Japan Local Chapter could add qualifier in Japanese
	or show the OSGeo name in Japanese language below the logo.
	
	6) Logo's with qualifier will be available soon. In the mean
	time members could use the presently available logo by adding
	a printed qualifier "Member of" above the OSGeo logo. Simply
	"Member" below the logo would also suffice as a qualifier,
	I think.
	
	Particularly, the OSGeo members are eager to use the
	OSGeo Logo on business cards and website for the
	OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
	About 250 people will attend this event. The event
	website is at http://www.seminar.jp/osgeo/ (in Japanese)
	
	Kind regards
	
	Venka
	
	
	Tyler Mitchell wrote:
	>  From my perspective (others on VisCom can speak too), the
only thing we
	> are concerned about is confusing someone's support/membership
of OSGeo
	> with somehow making it look like they represent/speak for
OSGeo.  Having
	> the logo, with a text line saying 'Member Of' protects us from
any
	> misuse.  Once our current re-working of the logo is complete,
we will
	> then be able to pull together some logos for this specific
purpose.
	>
	> We will also eventually have 'Supporter' or 'Sponsor' versions
geared
	> toward sponsors.  I suggest we keep current logo usage to
'Member of
	> OSGeo'.  But, Venka, others are already using the logo on
business cards
	> - I see no reason to not use it.  However, if they can wait a
couple
	> weeks we will have a shiny refurbished logo for them to use!
	>
	> I think this fits with the reading of the trademark motion
made earlier.
	>
	> Tyler
	
	
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