[ZOO-PSC] ZOO booth and marketing previsional budget (FOSS4G only)

Mon Feb 22 23:17:02 PST 2010

Hi Daniel and all,

Yes, i understood that my proposal consists to a very high budget, and that
some stuff can may be understood as inconsiderate.

Most of the items are there to point out that our marketing is very
important and  that no booth is better than naked booth

So please PSC, forget this proposal, we still have time to decide on booth
or not and which way we want to invest on that or not

If Anton wants to join the ZOO Tribe, he's welcome by the way !

Best,

Nick

2010/2/23 Daniel Kastl <daniel at georepublic.de>

> Hi Nick,
>
> Thank you for getting all this information together.
> Anton also asked me if we could setup an airport limousine service ;-)
>
> So the hostesses are funny idea and I was very amused.
> I just think hostesses and security will exceed the budget, because
>
>    - you will have to pay for additional exhibitor tickets
>    - you will have to get hotel for them if they come from France (btw,
>    don't you have very strict minimum wages in France?)
>
> What I meant with liability insurance is (as far as I understood in Sydney)
> an insurance that covers costs, when accidents happen at your booth. For
> example when the hostess steps on some visitors foot with her high heels and
> the person needs to go to hospital ;-)
> If this insurance is required, then a security person is no alternative.
>
> So I vote for no hostesses and no security this year. And let the trip to
> Barcelona be paid by each individual or company. Everyone can bring more or
> less some stuff to Barcelona. Otherwise it will be difficult to keep it
> fair. The booth won't be that huge anyway, I guess.
>
> Overall I think that if the costs stay reasonable low for a booth, it will
> be much easier to convince everyone to join (so everyone's share will be
> even lower then).
> Speaking for Georepublic we don't have a large budget for additional
> conference costs and the priority for a booth is rather low at the moment. I
> suppose this is the case for others as well.
>
> Regards,
> Daniel
>
>
>
> 2010/2/22 nicolas bozon <nicolas.bozon at gmail.com>
>
>> Dear PSC,
>>
>> As suggested in last Venka's email, and with the additionnal information
>> provided by Daniel, we need to organize for ZOO booth sharing and to put
>> some fundings together to ensure ZOO booth and marketing at FOSS4G 2010.
>>
>> I propose the following previsional budget (explanations follow):
>>
>> --------------------------------------------------------------
>> ZOO commercial booth : 2500€ (3.400 US$)
>>
>> ZOO booth LAN access (??): 300€ (410 US$)
>>
>> ZOO brochure (x100) & posters (x3) : 150€ (205 US$)
>>
>> ZOO usb sticks (x50): 300€ (410 US$)
>>
>> ZOO t-shirts (x50) : 300€ (410 US$)
>>
>> ZOO hostesses (x2) : 500€ (682 US$)
>>
>> ZOO security man (x1): 250€ (341 US$)
>>
>> *TOTAL: 4300€ (5.853 US$)*
>> -------------------------------------------------------------------
>>
>> - I didn't manage to find out the LAN access fee at Palau de Congressos,
>> and put 300€. We need to ask Lorenzo or other locals to get that
>> information.
>>
>> - ZOO brochures must be printed and be available on the booth. ZOO Posters
>> will be put up on the booth's wall.
>>
>> - ZOO usb sticks is a project to host ZOO Kernel on a single stick (linux
>> or Win32), with the ZOO logo on it. This will be very usefull for the ZOO
>> Workshop and will avoid participants to download all the stuff from SVN.
>> Furthermore, i think this is a very professional way to give access to our
>> code and to promote it.
>>
>> - ZOO Tshirts are also a very cool way to promote our project. 1 free
>> tshirt for every ZOO Tribe member, and the remaining tees can be sold on the
>> booth (i suggest very friendly price like 5 or 10€)
>>
>> - ZOO hostesses can be hired for very cheap from france (10€/hour for only
>> working hours for the three days), and this would be a very good point for
>> our marketing. They can welcome visitors on the booth, distibute brochures,
>> sell tshirts, speak a little english and wear ZOO tshirts.
>>
>> - ZOO security man can be hired for very cheap from france (10€/hour for
>> only working hours for the three days) and this would be a very good point
>> for the booth secutity. He will probably be much cheaper than an insurance,
>> and he can watch at the booth and computers while nobody's on the booth.
>> This will let us attend all conferences without taking care of the booth.
>>
>>
>> These are only ideas to be discussed together and prices are
>> approximative.
>> Please note that some fees havn't been taken into account into this
>> previsional budget, like computers and screens (some provided by GeoLabs and
>> 3LIZ) and the two GeoLabs cars for bringing people and material from france.
>>
>> So i think we must plan to get 6000 US$ to cover all the booth and
>> marketing related expenses.
>> Please tell me what you think on the proposed budget and items.
>> Other ideas and suggestion and for collecting such fundings are very
>> welcomed.
>>
>> Best,
>>
>> Nick
>>
>>
>>
>>
>>
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>>
>>
>
>
> --
> Georepublic UG (haftungsbeschränkt)
> Salzmannstraße 44,
> 81739 München, Germany
>
> eMail: daniel.kastl at georepublic.de
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>
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>
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