[Marketing] Introduction

Mon Sep 9 14:31:30 PDT 2019

Hi Cameron, Hi Guido, Dear List,

thanks for welcoming me and the direct engage.

Sure, the silence on the list, as you described Guido, isn't an
indicator for engagement.
I was honestly impressed in Bucharest and had the chance to meet at
least a few of you in person,
and exchanged the one or other word, sentence, joke or vision ;)

Nice direct approach to the pain points, Cameron, I like it.
> So here is the challenge you face

Honestly, and not because of playing low, but I don't have the silver
bullet or the "right way".
You ladies&gents have already done a lot, tried different approaches,
probably had your lesson learned, and all this I'm missing out.

Anyway, using the opportunity given, I would like to contribute:

You asked about "sustainability" and "adding value".  Value comes with
sustainability and thus with a plan, strategic directions and
operational execution.
Especially the smallest budget, needs clear KPI's. Hm... and most likely
you will always need to have some financial input to make it happen.
Even you engage the community, incentives, no matter which colour are
what is driving us and for some activities you just need to pay. 

Ya, ya, general blah-blah ;)

If you allow, I connect the string from us to a start-up, at least in
regards to some aspects (resource issues [people, money], lots of tasks
- mostly more important, marketing - "well ya".
I attach a preso I held recently. I think there are some relevant points
we could look into.

With an "outside" mind, not knowing anything, right... I would suggest
focusing on 3 main pillars; community, content, partners.
Just to mention some examples.
There is already a great community, within we have for sure hidden
contributors. Connect journalists with those oodles that engineer, code
and know all about GIS.
Connect the community where ever they are, offline or online, e.g.
telegram groups, instagram, etc.
If I understood correct Astrid got CCC media for Bucharest - great take!
There are other organizations sharing certain our values that can be
joined...

Got late already.

Catch up soon,
Jan

On 05/09/2019 01:24, Cameron Shorter wrote:

> Welcome Jan,
> OSGeo needs people like you. We have oodles of volunteer software
> engineers and GIS professionals, but very few people with a marketing
> background who have stayed around.
>
> So here is the challenge you face:
> What do you think should and can be done which:
> * Is sustainable with almost no long term financial input?
> * With very few marketing volunteers (unless you recruit them yourself)?
> * Adds value?
>
>
> On Tue, 3 Sep 2019 at 22:34, Guido Stein <guido at guidostein.com
> <mailto:guido at guidostein.com>> wrote:
>
>     Hi Jan, 
>
>     Thank you for your kind offer. I am sure we can benefit from your
>     support.
>
>     The marketing group is a little quiet at the moment, but there are
>     many dedicated folks participating here.
>
>     -guido
>
>     On Mon, Sep 2, 2019, 5:13 PM Jan Keil <keil at osua.info
>     <mailto:keil at osua.info>> wrote:
>
>         Dear OSgeo marketing team,
>
>         I would like to use this chance and introduce myself.
>         My name is Jan Keil, I have been at FOSS4G for the first time
>         recently
>         in Bucharest.
>
>         I have a lot of interests, where geospatial is still only a
>         hobby. Will
>         see what the future will bring.
>         Some short overview of my business expertise you can find in
>         LinkedIn:
>         https://www.linkedin.com/in/jan-keil-2011a61/ (Please connect ;))
>         My daily bread and butter I earn as a marketing executive.
>
>         Personally I am kinda extroverted, but still a calm fellow. I
>         am good at
>         listening to people and have a good sense of mediating
>         opposition parties.
>         I am happily married, father of 2 (soon plus 1) kids and we
>         are living
>         in Kyiv, Ukraine.
>
>         In my youth, I had the luck to be a part of the German Chaos
>         Computer
>         Club and founding member of the local CCC community "entropia" in
>         Karlsruhe.
>
>         (spoiler alarm)
>         I would like to join you, let's say, because of the bigger
>         picture.
>         After years of pure "profit maximization for the sake of the
>         shareholders" I got more mature, went through different
>         challenges and
>         adjusted my inner world view towards "sharing means caring".
>
>         This said, I would like to support your marketing activities
>         and are
>         open-minded to whatever comes up.
>
>         All the best,
>         Jan
>
>
>         _______________________________________________
>         Marketing mailing list
>         Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>         https://lists.osgeo.org/mailman/listinfo/marketing
>
>     _______________________________________________
>     Marketing mailing list
>     Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>     https://lists.osgeo.org/mailman/listinfo/marketing
>
>
>
> -- 
> Cameron Shorter
> Technology Demystifier
> Open Technologies and Geospatial Consultant
>
> M +61 (0) 419 142 254
>
>
>

-- 

Herzliche Grüße aus Baden-Baden
Jan Keil

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