[Aust-NZ] Format questions for 2009 conference

Bruce.Bannerman at dpi.vic.gov.au Bruce.Bannerman at dpi.vic.gov.au
Mon Jan 7 23:46:53 EST 2008


IMO:

Cameron,

> 
> 3. We are focusing our spending on "value" items instead of "fluff". Eg, 

> use B&W programs rather than glossies, and not provide things like 
satchels.
> 

I understand the need to watch the budget, however I don't want to see us 
miss a marketing opportunity.

Satchels, Glossies, T-shirts, Coffee cups etc will be what keeps the 
message out there once a lot of the delegates return to their offices. 
There will be people who proudly display these items in their day to day 
working lives, providing on going advertising at no cost, particularly if 
we come up with a good logo.

Therefore, I'd be inclined to spend a bit more on quality Polo shirts, 
coffee mugs and selected brochures.

Bruce


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