[OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

[Michael P. Gerlek]

I have no problem with this in general -- our branding guide will
provide details on what colors, etc, you can use for the additional
text.

-mpg
 

> -----Original Message-----
> From: venka.osgeo [mailto:venka.osgeo at gmail.com] 
> Sent: Tuesday, November 21, 2006 5:32 PM
> To: Mark Lucas
> Cc: Gary Lang; Jason Birch; 
> dev at visibilitycommittee.osgeo.org; OSGeo-Board; Tyler 
> Mitchell (External)
> Subject: Re: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on 
> business cards and other printed materials
> 
> Mark Lucas wrote:
> > Yes, but we aren't talking about translation of the brand.  
> It would be 
> > translation of the qualifier (member, supporter, local chapter)
> > The goal is communication so it would make sense to 
> translate that part 
> > of it.
> 
> Yes adding a translation was what I meant too.
> Adding a translation in the local language to
> make clear what the OSGeo logo represents to
> the local audience. For example, the png file
> attached includes a qualifier that is a translation
> of "Open Source Geospatial Foundation" (it reads Open
> Source Chiri(Geo) Kuukan (Spatial) Zaidan (Foundation)
> on the first line and "Japan Chapter"
> (Nihon Shibu(Branch/Chapter)) on the second line.
> 
> Kind regards
> 
> Venka
> 
> > Mark
> > 
> > On Nov 21, 2006, at 2:32 AM, Gary Lang wrote:
> > 
> >> Coke is Coke world-wide. Same for Nike. Translation of a 
> brand dilutes 
> >> it.
> >>
> >>
> >> -----Original Message-----
> >> From:   Jason Birch [mailto:Jason.Birch at nanaimo.ca]
> >> Sent:   Mon 11/20/2006 8:03 PM
> >> To:     venka.osgeo; dev at visibilitycommittee.osgeo.org
> >> Cc:     OSGeo-Board; Tyler Mitchell (External)
> >> Subject:        RE: [OSGeo-Board] Re: [VisCom]   Re: OSGeo logo on 
> >> business cards and other printed materials
> >>
> >> All looks good to me, and I agree that simple use of 
> "Member" under 
> >> logo should be enough to clarify relationship.
> >>
> >> I'm not sure about other language representations of "OSGeo".  
> >> Sticking with the english version would be easier (do Coke or Nike 
> >> translate?) but not really acceptable given our global 
> composition.  
> >> Do we need to establish an approved list of translations 
> of this word 
> >> mark?  I'm sure that there are multiple possible 
> translations for any 
> >> given language.
> >>
> >> In any case, for local chapters I think it would be 
> reasonable to have 
> >> the logo, the word OSGeo (however that's resolved), and 
> then the local 
> >> language translated words "Japan Local Chapter" in the 
> same size text 
> >> as the slogan.
> >>
> >> Jason
> >>
> >>
> >> ________________________________
> >>
> >> From: venka.osgeo [mailto:venka.osgeo at gmail.com]
> >> Sent: Mon 2006-11-20 7:03 PM
> >> To: dev at visibilitycommittee.osgeo.org
> >> Cc: OSGeo-Board; Tyler Mitchell
> >> Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on 
> business cards 
> >> and other printed materials
> >>
> >>
> >>
> >> Dear All,
> >>
> >> Thanks for the feedback about the logo usage.
> >> I would like to refresh my understanding and
> >> convey the guidelines to the local chapter
> >> members. Pl. correct me if my understanding
> >> is wrong so that I can provide correct information
> >> to OSGeo members in Japan.
> >>
> >> 1) OSGeo Officers and Board Members can use
> >> OSGeo Logo on their business card. Such usage
> >> must be in the *OSGeo Specific* business card.
> >>
> >> 2) Members can use the logo with qualifier
> >> "Member of" OSGeo.
> >>
> >> 3) Local chapter can use OSGeo logo as
> >> specified in the Local Chapter Guidlines
> >> (See https://www.osgeo.org/content/chapters/guidelines.html
> >> under Chapter Befefits as below
> >> "OSGeo Chapter" is permitted to use OSGeo Logo and other branded
> >> resources for promoting the Mission and Objectives of OSGeo.)
> >>
> >> 4) Web pages showing OSGeo Logo must be a html link rather
> >> that image
> >>
> >> 5) Maybe we could have a 'local chapter' logo?  So that 
> they can have an
> >> OSGeo Japan local chapter one that they can use on their cards.
> >> For example, Japan Local Chapter could add qualifier in Japanese
> >> or show the OSGeo name in Japanese language below the logo.
> >>
> >> 6) Logo's with qualifier will be available soon. In the mean
> >> time members could use the presently available logo by adding
> >> a printed qualifier "Member of" above the OSGeo logo. Simply
> >> "Member" below the logo would also suffice as a qualifier,
> >> I think.
> >>
> >> Particularly, the OSGeo members are eager to use the
> >> OSGeo Logo on business cards and website for the
> >> OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
> >> About 250 people will attend this event. The event
> >> website is at http://www.seminar.jp/osgeo/ (in Japanese)
> >>
> >> Kind regards
> >>
> >> Venka
> >>
> >>
> >> Tyler Mitchell wrote:
> >> >  From my perspective (others on VisCom can speak too), the only 
> >> thing we
> >> > are concerned about is confusing someone's 
> support/membership of OSGeo
> >> > with somehow making it look like they represent/speak 
> for OSGeo.  
> >> Having
> >> > the logo, with a text line saying 'Member Of' protects 
> us from any
> >> > misuse.  Once our current re-working of the logo is 
> complete, we will
> >> > then be able to pull together some logos for this 
> specific purpose.
> >> >
> >> > We will also eventually have 'Supporter' or 'Sponsor' 
> versions geared
> >> > toward sponsors.  I suggest we keep current logo usage 
> to 'Member of
> >> > OSGeo'.  But, Venka, others are already using the logo 
> on business 
> >> cards
> >> > - I see no reason to not use it.  However, if they can 
> wait a couple
> >> > weeks we will have a shiny refurbished logo for them to use!
> >> >
> >> > I think this fits with the reading of the trademark motion made 
> >> earlier.
> >> >
> >> > Tyler
> >>
> >> 
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