[Board] Marketing budgets

[Mark Lucas]

Jo,

I think this is certainly a worthwhile and strategically important area that we need to focus on.  In addition to nominal funding, we probably should put out a call for a marketing leader.  I'm also beginning to think that we should have more regular communication between the board and the discuss list to show that we are alive and kicking.  

Mark

On Mar 8, 2012, at 4:30 AM, Jo Cook wrote:

> Dear All,
> 
> I'd like to revisit the discussions we had in Seattle about marketing, and specifically about the possibility of there being some money available for local chapters etc to get their own stash of marketing materials together. I don't mind admitting that I have an ulterior motive for kick-starting this discussion, as I'd very much like to investigate this as a possibility for the UK chapter.  However, from the other perspective, having raised this question on the marketing list, it seems like it falls to us to provide the marketing committee with some guidance, enthusiasm and new blood at the moment!
> 
> Specifically on the issue of providing funding for local chapters etc- Cameron pointed me at this page on the wiki: http://wiki.osgeo.org/wiki/Exhibition_Pack. In the past we kind of relied on Tyler to ship us marketing materials when we needed it, and I imagine he did that for other chapters/groups as well, but obviously that's not an option now. I can see there is a big issue with managing people's expectations as to how much money is available and how the budget should be spread across the year, but I would like to discuss setting up a process by which chapters/groups can apply for small amounts of funding and be approved (or not) based on specific criteria. 
> 
> For me, this is quite urgent as the local chapter is facing the same "disappearing sponsor" problem that the global foundation faces, and I have a couple of events coming up where an OSGeo presence would be extremely useful for profile-raising- one is educational and we already have a stand there but not much to put on it, and another is a potential event with Ordnance Survey- at which we would very much like to put on the best show we can!
> 
> Thoughts?
> 
> Thanks
> 
> Jo
> 
> -- 
> Jo Cook
> Astun Technology Ltd, The Coach House, 17 West Street, Epsom, Surrey, KT18 7RL, UK 
> t:+44 750 095 8167
> iShare - Data integration and publishing platform
> See the new Helpdesk and Customer portal
> ***************************************** 
> Over 35% of the 4 star council websites use iShare - SOCITM Better Connected 2010
> 
> See our customer commendations and awards
> 
> Company registration no. 5410695. Registered in England and Wales. Registered office: 120 Manor Green Road, Epsom, Surrey, KT19 8LN VAT no. 864201149.
> 
> _______________________________________________
> Board mailing list
> Board at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/board

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.osgeo.org/pipermail/board/attachments/20120308/8536af7a/attachment.htm>