[Board] [OSGeo-Discuss] Ouch ! : Re: OSGeo strategy and marketing : Call for ideas on osgeo activities

Massimiliano Cannata massimiliano.cannata at supsi.ch
Thu Apr 28 06:21:13 PDT 2016


Cameron and all,
Personally (and not speaking in the name of he board) i will be super happy
and in super favor of having a marketing plan to be probably one part of
theOSGeo  strategy.

I just don't see that we should restart from scratch what has been done so
far for this year.

in my opinion, we should go on and make treasure of results (positive or
negative) and improve the process for the future.

Maxi




Il 28/Apr/2016 14:31, "Cameron Shorter" <cameron.shorter at gmail.com> ha
scritto:

> Hi Maxi, board,
>
> It has been good of you to take the lead in putting together an OSGeo
> Priorities survey.
> Pushing an idea forward such as has been done has created a talking point,
> leading to marketing conversations, although possibly not in the direction
> originally planned, but constructive non-the-less.
>
> The positives I see from the board identification of a need (for
> marketing), is that some really great marketing ideas are starting to flow
> onto our email lists, from the likes of Marc and others. We have some
> really experienced business development, marketing, and strategy people
> within the OSGeo community. You might want to check out some of the OSGeo
> Advocate profiles at https://wiki.osgeo.org/wiki/OSGeo_Advocate
>
> The conversations are hopefully leading to a revitalization of the OSGeo
> Marketing committee, which should in turn help free up the board to tackle
> other initiatives. I suspect that you'd agree that to be able to tap into
> this marketing expertise will be of value to the board?
>
> With regards to the specific conversation about delineating between
> marketing and strategy, I've regularly seen marketing consultants being
> included in company strategy planning sessions, and I see there being many
> synergies between the two.
>
> A few encouraging words from the board, offering to support personal
> initiatives to drive OSGeo marketing forward would likely be valuable at
> this point. (I've had a couple of private emails questioning whether
> marketing initiatives would be welcomed by the board.)
>
> Warm regards, Cameron
>
> On 28/04/2016 9:23 pm, Marc Vloemans wrote:
>
> Ouch...once more picking up the towel from the ring....I have to disagree
> with the spin/suggestiveness/angle as below.....it throws the whole
> discussion back to its early beginnings ......it disregards what
> individuals have contributed until now from their experience and insights
> ......
>  I realise that anything I write/offer further can be construed as too
> critical, too negative, too this, that and other. However, we are IMHO
> assembled at a too critical junction for OSGeo.
>
> I flatly refuse to go down a wrong path, only execute isolated subjective
> tasks on behalf of whoever tells me to do so, while seeing the proverbial
> ice-berg (irrelevance) on the radar (and the band keeps playing). That is
> not in the spirit of OS communities. I am quite willing to work (and
> starting to do so) on pressing present issues like: can we salvage our
> presence at FOSS4GNA next week (no banners, CD's etc to be found), what
> about actual funding requests.... But it would be nice if offers of help,
> actual advice, contributions  etc are not so easily dismissed, disregarded
> or kept for later usage.
>
> Actual terminology as "strategy is not a matter of marketing",  "I suggest
> you to work..." , comparing us to governments and reminding  me that 'the
> board has been elected', make me wonder if our community strategy is still
> to be a bottom-up process and what type of signal this gives to the
> members/volunteers. And if 'Father knows best what's good for me' ....
> Well, that only works if one holds power over me or if there is a
> successful track record to show for. Right now it feels plain wrong to me.
>
> My contribution (and that of other commentators for who I have
> professional respect for their particular expertise) should be seen as a
> compliment and addition to what the Board has started.
> If the questionnaire, Boards' strategic objectives and member'
> participation/response all leave something to be desired....then that is
> totally OK with me....as long as all involved learn from it, take
> additional expertise on board, adapt, redesign and - anew - go for it.
>
> By the way;
> If the Board requires more mandate than they feel they have right now, in
> order to strategise properly (and not wait till 2017, while already our
> Foss4gNA-presentation is in jeopardy and the all-important Bonn-OSGeo
> strategy-presentation  coming up), then they have my backing!
>
>
>
> Vriendelijke groet,
> Marc Vloemans
>
>
> Op 28 apr. 2016 om 08:09 heeft Massimiliano Cannata <
> <massimiliano.cannata at supsi.ch>massimiliano.cannata at supsi.ch> het
> volgende geschreven:
>
>
> > Dears
> > I personally don't believe that strategy is a matter of marketing.
> >
> > It is a matter of governance: identify what is useful and think of how
> implement it. All over the word governments do this.
> >
> > Marketing is about how sell / market your product to clients which is
> only one part of the strategy.
> >
> > That's why this elected board decided to take action. The process is
> certainly far from being optimal and the contribution of all the members of
> this community is desired. But i want to underline that this is at least a
> great starting point you should credit this board.
> >
> > The  call for ideas of action is beacause the board would like the
> understand what the community think is the more important and appropriate
> way of operate and spend money towards the selected objectives.
> >
> > Good or not, one page or five, perfectible or trashable this is a
> starting point.
> >
> > Questions could have been easier and we could have been more answers but
> we wanted well tought and feasible and verifiable actions, not just "Let's
> go to the moon" ideas.
> >
> > The next step of the board is the evaluate and prioritize answers and
> try to make them happen in 2016.
> >
> > I suggest you to work for the 2017 strategy supporting the board with
> market analysis and ideas so that wiser decision can be taken.
> >
> > Ant the end GIS is all about information to support decision making :-)
> >
> > Maxi
> >
> > Il 27/Apr/2016 16:20, "Marc Vloemans" < <marcvloemans1 at gmail.com>
> marcvloemans1 at gmail.com> ha scritto:
> >>
> >> Steven, Gert Jan et al
> >>
> >> Please feel free to add, comment, fill in blanks and disagree with my
> discussion piece in wiki Marketing Committee Discussion tab!
> >>
> >> My intention was to gather insights etc from others, while still
> framing the discussions on our strategy, stakeholders,  questionnaire etc.
> >> As well as finding common semantics (eg Eco-system vs community,
> marketing vs promotion).
> >>
> >> This way we can provide those less familiar with strategy-making
> processes and marketing decisions/activities with some blue print and back
> ground. (Like more tech-savvy colleagues explained software architecture to
> me in the past ;-)
> >>
> >> Vriendelijke groet,
> >> Marc Vloemans
> >>
> >>
> >> > Op 27 apr. 2016 om 13:20 heeft Gert-Jan van der Weijden - Stichting
> OSGeo.nl <http://osgeo.nl> < <gert-jan at osgeo.nl>gert-jan at osgeo.nl> het
> volgende geschreven:
> >> >
> >> > Steven, Maxi
> >> >
> >> > @Steven: Thanks for writing down for what is also my personal
> experience.
> >> > Even though I followed the process of setting up these strategic
> outcomes from a rather nearby position,
> >> > it's hard to feel engaged with the questionnaire.
> >> >
> >> > Let's try to analyse:
> >> > The Board has as first steps (re-)written down a Vision, a Mission
> and Core Values.
> >> > The next two steps ("identification of ecosystems" and
> "identification of 4 strategic objectives" have also been done by the Board
> solely).
> >> >
> >> > So now, in the 4th step, the Charter Members are asked for the first
> time for their input.
> >> > But in fact you have already lost me in defining the ecosystem:
> what's the role of the 8 identified parties in this ecosystem? And how come
> OSGeo.org <http://osgeo.org> itself not part of the ecosystem?
> >> >
> >> > And a few suggestions:
> >> > 1. I think the Google Form would be easier to understand if it
> contained one page for every of the 4 Strategic Objectives (so 5 pages in
> total).
> >> > 2. The last question ("ecosystems involved") has two components: the
> "who is the main beneficiary", but also "who is the main actor".
> >> >
> >> >
> >> >
> >> > regards,
> >> >
> >> > Gert-Jan
> >> >
> >> >
> >> >
> >> > -----Oorspronkelijk bericht-----
> >> > Van: Discuss [mailto:discuss-bounces at lists.osgeo.org] Namens Steven
> Feldman
> >> > Verzonden: dinsdag 26 april 2016 21:35
> >> > Aan: Marc Vloemans
> >> > CC: discuss at lists.osgeo.org
> >> > Onderwerp: Re: [OSGeo-Discuss] Call for ideas on osgeo activities
> >> >
> >> > I just tried to complete the questionnaire. I found it very difficult
> to understand. It seemed to be pushing me down a line of commenting on a
> web site redesign
> >> >
> >> > It didn't give me enough context of why the strategic outcomes were
> strategic and it didn't allow me to suggest any alternatives. The mandatory
> questions force a choice from a predetermined list with no option to
> suggest 'other' or 'none of the above'
> >> >
> >> > If we want to poll the Charter members, I think we need to provide
> more explanation and perhaps consider a two stage process where the first
> stage is more open ended and then at a late stage we ask for responses to
> specific questions arising from the first stage
> >> >
> >> > Steven
> >> >
> >> >> On 26 Apr 2016, at 17:00, Marc Vloemans <marcvloemans1 at gmail.com>
> wrote:
> >> >>
> >> >> Alternatively....
> >> >>
> >> >> What is going to happen to the outcome?
> >> >> Some extra communication on that may enlist more entries.....
> >> >>
> >> >>
> >> >> Vriendelijke groet,
> >> >> Marc Vloemans
> >> >>
> >> >>
> >> >>> Op 26 apr. 2016 om 00:41 heeft Dirk Frigne <
> dirk.frigne at geosparc.com> het volgende geschreven:
> >> >>>
> >> >>> We can try to discuss the first results on BOF on FOSS4G-NA, GWF and
> >> >>> other activities going on... Discussing Face2f can help in getting
> feedback.
> >> >>>
> >> >>> I will put this on the agenda during the workshop about OSGeo Europe
> >> >>> on the GWF OSGeo day on May 24, 2016 in Rotterdam.
> >> >>>
> >> >>> just my 2c
> >> >>>
> >> >>> Dirk
> >> >>>
> >> >>>> On 26-04-16 00:07, Massimiliano Cannata wrote:
> >> >>>> we didn't set any end-date for the survey.
> >> >>>> Nevertheless few answers have today been received, any action to
> >> >>>> better involve members is more then welcome.
> >> >>>>
> >> >>>> Maxi
> >> >>>>
> >> >>>> 2016-04-25 23:33 GMT+02:00 Jody Garnett <jody.garnett at gmail.com
> >> >>>> <mailto: <jody.garnett at gmail.com>jody.garnett at gmail.com>>:
> >> >>>>
> >> >>>>  What is the timeframe here Maxi? You may also consider writing an
> >> >>>>  news post, or as project leads to pass this opportunity on to the
> >> >>>>  developer lists.
> >> >>>>
> >> >>>>  --
> >> >>>>  Jody Garnett
> >> >>>>
> >> >>>>  On 24 April 2016 at 03:12, Massimiliano Cannata
> >> >>>>  <massimiliano.cannata at supsi.ch
> >> >>>>  <mailto: <massimiliano.cannata at supsi.ch>
> massimiliano.cannata at supsi.ch>> wrote:
> >> >>>>
> >> >>>>      Dear members
> >> >>>>      The survey to collect your actions proposal is still open
> >> >>>>      waiting for your contribution.
> >> >>>>
> >> >>>>      Maxi
> >> >>>>
> >> >>>>      ---------- Messaggio inoltrato ----------
> >> >>>>      Da: "Massimiliano Cannata" <massimiliano.cannata at supsi.ch
> >> >>>>      <mailto: <massimiliano.cannata at supsi.ch>
> massimiliano.cannata at supsi.ch>>
> >> >>>>      Data: 12/Apr/2016 18:41
> >> >>>>      Oggetto: 2016 OSGeo's actions - Survey
> >> >>>>      A: "OSGeo Discussions" < <discuss at lists.osgeo.org>
> discuss at lists.osgeo.org
> >> >>>>      <mailto: <discuss at lists.osgeo.org>discuss at lists.osgeo.org>>
> >> >>>>      Cc:
> >> >>>>
> >> >>>>      Dear OSGeo Community member,
> >> >>>>      during the Face to Face board meeting held in February in Eide
> >> >>>>      (Holland) a new 2026 OSGeo strategy has been formulated. We
> are
> >> >>>>      now in a phase of community engagement to define the tactics
> to
> >> >>>>      be implemented in the 2016 so that we can advance toward our
> goals.
> >> >>>>
> >> >>>>      For this reason, the board kindly ask you to participate in
> the
> >> >>>>      survey by filling (as many time as your ideas are) the form at
> >> >>>>      this url: <http://goo.gl/forms/HTGTlKv7SB>
> http://goo.gl/forms/HTGTlKv7SB [1]
> >> >>>>
> >> >>>>      Details on the process and on the strategy are available
> >> >>>>      at http://www.slideshare.net/cannata/osgeo-2026-strategy [2]
> and
> >> >>>>      are described in the preamble of the survey.
> >> >>>>
> >> >>>>
> >> >>>>      In the name of the Board of Directors,
> >> >>>>      Thanks and Best regards,
> >> >>>>      Maxi
> >> >>>>
> >> >>>>
> >> >>>>      [1] <http://goo.gl/forms/HTGTlKv7SB>
> http://goo.gl/forms/HTGTlKv7SB
> >> >>>>
> >> >>>>      [2]  <http://www.slideshare.net/cannata/osgeo-2026-strategy>
> http://www.slideshare.net/cannata/osgeo-2026-strategy
> >> >>>>
> >> >>>>      --
> >> >>>>      *Massimiliano Cannata*
> >> >>>>
> >> >>>>      Professore SUPSI in ingegneria Geomatica
> >> >>>>
> >> >>>>      Responsabile settore Geomatica
> >> >>>>
> >> >>>>
> >> >>>>      Istituto scienze della Terra
> >> >>>>
> >> >>>>      Dipartimento ambiente costruzione e design
> >> >>>>
> >> >>>>      Scuola universitaria professionale della Svizzera italiana
> >> >>>>
> >> >>>>      Campus Trevano, CH - 6952 Canobbio
> >> >>>>
> >> >>>>      Tel. +41 (0)58 666 62 14
> >> >>>> <tel:%2B41%20%280%2958%20666%2062%2014
> <%2B41%20%280%2958%20666%2062%2014>>____
> >> >>>>
> >> >>>>      Fax +41 (0)58 666 62 09
> >> >>>> <tel:%2B41%20%280%2958%20666%2062%2009
> <%2B41%20%280%2958%20666%2062%2009>>____
> >> >>>>
> >> >>>>      massimiliano.cannata at supsi.ch
> >> >>>> <mailto: <massimiliano.cannata at supsi.ch>
> massimiliano.cannata at supsi.ch>
> >> >>>>
> >> >>>>      _www.supsi.ch/ist < <http://www.supsi.ch/ist>
> http://www.supsi.ch/ist>_
> >> >>>>
> >> >>>>
> >> >>>>      _______________________________________________
> >> >>>>      Discuss mailing list
> >> >>>>      Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>
> >> >>>>      http://lists.osgeo.org/mailman/listinfo/discuss
> >> >>>>
> >> >>>>
> >> >>>>
> >> >>>>
> >> >>>>
> >> >>>> --
> >> >>>> *Massimiliano Cannata*
> >> >>>>
> >> >>>> Professore SUPSI in ingegneria Geomatica
> >> >>>>
> >> >>>> Responsabile settore Geomatica
> >> >>>>
> >> >>>>
> >> >>>> Istituto scienze della Terra
> >> >>>>
> >> >>>> Dipartimento ambiente costruzione e design
> >> >>>>
> >> >>>> Scuola universitaria professionale della Svizzera italiana
> >> >>>>
> >> >>>> Campus Trevano, CH - 6952 Canobbio
> >> >>>>
> >> >>>> Tel. +41 (0)58 666 62 14____
> >> >>>>
> >> >>>> Fax +41 (0)58 666 62 09____
> >> >>>>
> >> >>>> massimiliano.cannata at supsi.ch <mailto:
> massimiliano.cannata at supsi.ch>
> >> >>>>
> >> >>>> _www.supsi.ch/ist < <http://www.supsi.ch/ist>
> http://www.supsi.ch/ist>_
> >> >>>>
> >> >>>>
> >> >>>>
> >> >>>> _______________________________________________
> >> >>>> Discuss mailing list
> >> >>>> Discuss at lists.osgeo.org
> >> >>>> http://lists.osgeo.org/mailman/listinfo/discuss
> >> >>>
> >> >>> --
> >> >>> Yours sincerely,
> >> >>>
> >> >>>
> >> >>> ir. Dirk Frigne
> >> >>> CEO @geosparc
> >> >>>
> >> >>> Geosparc n.v.
> >> >>> Brugsesteenweg 587
> >> >>> B-9030 Ghent
> >> >>> Tel: +32 9 236 60 18
> >> >>> GSM: +32 495 508 799
> >> >>>
> >> >>> http://www.geomajas.org
> >> >>> http://www.geosparc.com
> >> >>>
> >> >>> @DFrigne
> >> >>> be.linkedin.com/in/frigne
> >> >>>
> >> >>> _______________________________________________
> >> >>> Discuss mailing list
> >> >>> Discuss at lists.osgeo.org
> >> >>> http://lists.osgeo.org/mailman/listinfo/discuss
> >> > _______________________________________________
> >> > Discuss mailing list
> >> > Discuss at lists.osgeo.org
> >> > http://lists.osgeo.org/mailman/listinfo/discuss
> >> >
> >> > _______________________________________________
> >> > Discuss mailing list
> >> > Discuss at lists.osgeo.org
> >> > http://lists.osgeo.org/mailman/listinfo/discuss
>
> _______________________________________________
> Discuss mailing list
> Discuss at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/discuss
>
>
>
> _______________________________________________
> Discuss mailing listDiscuss at lists.osgeo.orghttp://lists.osgeo.org/mailman/listinfo/discuss
>
>
> --
> Cameron Shorter,
> Software and Data Solutions Manager
> LISAsoft
> Suite 112, Jones Bay Wharf,
> 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>
> P +61 2 9009 5000,  W www.lisasoft.com,  F +61 2 9009 5099
>
>
> _______________________________________________
> Discuss mailing list
> Discuss at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/discuss
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.osgeo.org/pipermail/board/attachments/20160428/8d5a9431/attachment.html>


More information about the Board mailing list