[Board] [OSGeo-Discuss] Ouch ! : Re: OSGeo strategy and marketing : Call for ideas on osgeo activities

Cameron Shorter cameron.shorter at gmail.com
Thu Apr 28 05:31:45 PDT 2016


Hi Maxi, board,

It has been good of you to take the lead in putting together an OSGeo 
Priorities survey.
Pushing an idea forward such as has been done has created a talking 
point, leading to marketing conversations, although possibly not in the 
direction originally planned, but constructive non-the-less.

The positives I see from the board identification of a need (for 
marketing), is that some really great marketing ideas are starting to 
flow onto our email lists, from the likes of Marc and others. We have 
some really experienced business development, marketing, and strategy 
people within the OSGeo community. You might want to check out some of 
the OSGeo Advocate profiles at https://wiki.osgeo.org/wiki/OSGeo_Advocate

The conversations are hopefully leading to a revitalization of the OSGeo 
Marketing committee, which should in turn help free up the board to 
tackle other initiatives. I suspect that you'd agree that to be able to 
tap into this marketing expertise will be of value to the board?

With regards to the specific conversation about delineating between 
marketing and strategy, I've regularly seen marketing consultants being 
included in company strategy planning sessions, and I see there being 
many synergies between the two.

A few encouraging words from the board, offering to support personal 
initiatives to drive OSGeo marketing forward would likely be valuable at 
this point. (I've had a couple of private emails questioning whether 
marketing initiatives would be welcomed by the board.)

Warm regards, Cameron

On 28/04/2016 9:23 pm, Marc Vloemans wrote:
> Ouch...once more picking up the towel from the ring....I have to 
> disagree with the spin/suggestiveness/angle as below.....it throws the 
> whole discussion back to its early beginnings ......it disregards what 
> individuals have contributed until now from their experience and 
> insights ......
>  I realise that anything I write/offer further can be construed as too 
> critical, too negative, too this, that and other. However, we are IMHO 
> assembled at a too critical junction for OSGeo.
>
> I flatly refuse to go down a wrong path, only execute isolated 
> subjective tasks on behalf of whoever tells me to do so, while seeing 
> the proverbial ice-berg (irrelevance) on the radar (and the band keeps 
> playing). That is not in the spirit of OS communities. I am quite 
> willing to work (and starting to do so) on pressing present issues 
> like: can we salvage our presence at FOSS4GNA next week (no banners, 
> CD's etc to be found), what about actual funding requests.... But it 
> would be nice if offers of help, actual advice, contributions  etc are 
> not so easily dismissed, disregarded or kept for later usage.
>
> Actual terminology as "strategy is not a matter of marketing",  "I 
> suggest you to work..." , comparing us to governments and reminding 
>  me that 'the board has been elected', make me wonder if our community 
> strategy is still to be a bottom-up process and what type of signal 
> this gives to the members/volunteers. And if 'Father knows best what's 
> good for me' .... Well, that only works if one holds power over me or 
> if there is a successful track record to show for. Right now it feels 
> plain wrong to me.
>
> My contribution (and that of other commentators for who I have 
> professional respect for their particular expertise) should be seen as 
> a compliment and addition to what the Board has started.
> If the questionnaire, Boards' strategic objectives and member' 
> participation/response all leave something to be desired....then that 
> is totally OK with me....as long as all involved learn from it, take 
> additional expertise on board, adapt, redesign and - anew - go for it.
>
> By the way;
> If the Board requires more mandate than they feel they have right now, 
> in order to strategise properly (and not wait till 2017, while already 
> our Foss4gNA-presentation is in jeopardy and the all-important 
> Bonn-OSGeo strategy-presentation  coming up), then they have my backing!
>
>
>
> Vriendelijke groet,
> Marc Vloemans
>
>
> Op 28 apr. 2016 om 08:09 heeft Massimiliano Cannata 
> <massimiliano.cannata at supsi.ch <mailto:massimiliano.cannata at supsi.ch>> 
> het volgende geschreven:
>
>>
>> > Dears
>> > I personally don't believe that strategy is a matter of marketing.
>> >
>> > It is a matter of governance: identify what is useful and think of 
>> how implement it. All over the word governments do this.
>> >
>> > Marketing is about how sell / market your product to clients which 
>> is only one part of the strategy.
>> >
>> > That's why this elected board decided to take action. The process 
>> is certainly far from being optimal and the contribution of all the 
>> members of this community is desired. But i want to underline that 
>> this is at least a great starting point you should credit this board.
>> >
>> > The  call for ideas of action is beacause the board would like the 
>> understand what the community think is the more important and 
>> appropriate way of operate and spend money towards the selected 
>> objectives.
>> >
>> > Good or not, one page or five, perfectible or trashable this is a 
>> starting point.
>> >
>> > Questions could have been easier and we could have been more 
>> answers but we wanted well tought and feasible and verifiable 
>> actions, not just "Let's go to the moon" ideas.
>> >
>> > The next step of the board is the evaluate and prioritize answers 
>> and try to make them happen in 2016.
>> >
>> > I suggest you to work for the 2017 strategy supporting the board 
>> with market analysis and ideas so that wiser decision can be taken.
>> >
>> > Ant the end GIS is all about information to support decision making :-)
>> >
>> > Maxi
>> >
>> > Il 27/Apr/2016 16:20, "Marc Vloemans" <marcvloemans1 at gmail.com 
>> <mailto:marcvloemans1 at gmail.com>> ha scritto:
>> >>
>> >> Steven, Gert Jan et al
>> >>
>> >> Please feel free to add, comment, fill in blanks and disagree with 
>> my discussion piece in wiki Marketing Committee Discussion tab!
>> >>
>> >> My intention was to gather insights etc from others, while still 
>> framing the discussions on our strategy, stakeholders,  questionnaire 
>> etc.
>> >> As well as finding common semantics (eg Eco-system vs community, 
>> marketing vs promotion).
>> >>
>> >> This way we can provide those less familiar with strategy-making 
>> processes and marketing decisions/activities with some blue print and 
>> back ground. (Like more tech-savvy colleagues explained software 
>> architecture to me in the past ;-)
>> >>
>> >> Vriendelijke groet,
>> >> Marc Vloemans
>> >>
>> >>
>> >> > Op 27 apr. 2016 om 13:20 heeft Gert-Jan van der Weijden - 
>> Stichting OSGeo.nl <http://osgeo.nl> <gert-jan at osgeo.nl 
>> <mailto:gert-jan at osgeo.nl>> het volgende geschreven:
>> >> >
>> >> > Steven, Maxi
>> >> >
>> >> > @Steven: Thanks for writing down for what is also my personal 
>> experience.
>> >> > Even though I followed the process of setting up these strategic 
>> outcomes from a rather nearby position,
>> >> > it's hard to feel engaged with the questionnaire.
>> >> >
>> >> > Let's try to analyse:
>> >> > The Board has as first steps (re-)written down a Vision, a 
>> Mission and Core Values.
>> >> > The next two steps ("identification of ecosystems" and 
>> "identification of 4 strategic objectives" have also been done by the 
>> Board solely).
>> >> >
>> >> > So now, in the 4th step, the Charter Members are asked for the 
>> first time for their input.
>> >> > But in fact you have already lost me in defining the ecosystem: 
>> what's the role of the 8 identified parties in this ecosystem? And 
>> how come OSGeo.org <http://osgeo.org> itself not part of the ecosystem?
>> >> >
>> >> > And a few suggestions:
>> >> > 1. I think the Google Form would be easier to understand if it 
>> contained one page for every of the 4 Strategic Objectives (so 5 
>> pages in total).
>> >> > 2. The last question ("ecosystems involved") has two components: 
>> the "who is the main beneficiary", but also "who is the main actor".
>> >> >
>> >> >
>> >> >
>> >> > regards,
>> >> >
>> >> > Gert-Jan
>> >> >
>> >> >
>> >> >
>> >> > -----Oorspronkelijk bericht-----
>> >> > Van: Discuss [mailto:discuss-bounces at lists.osgeo.org 
>> <mailto:discuss-bounces at lists.osgeo.org>] Namens Steven Feldman
>> >> > Verzonden: dinsdag 26 april 2016 21:35
>> >> > Aan: Marc Vloemans
>> >> > CC: discuss at lists.osgeo.org <mailto:discuss at lists.osgeo.org>
>> >> > Onderwerp: Re: [OSGeo-Discuss] Call for ideas on osgeo activities
>> >> >
>> >> > I just tried to complete the questionnaire. I found it very 
>> difficult to understand. It seemed to be pushing me down a line of 
>> commenting on a web site redesign
>> >> >
>> >> > It didn't give me enough context of why the strategic outcomes 
>> were strategic and it didn't allow me to suggest any alternatives. 
>> The mandatory questions force a choice from a predetermined list with 
>> no option to suggest 'other' or 'none of the above'
>> >> >
>> >> > If we want to poll the Charter members, I think we need to 
>> provide more explanation and perhaps consider a two stage process 
>> where the first stage is more open ended and then at a late stage we 
>> ask for responses to specific questions arising from the first stage
>> >> >
>> >> > Steven
>> >> >
>> >> >> On 26 Apr 2016, at 17:00, Marc Vloemans 
>> <marcvloemans1 at gmail.com <mailto:marcvloemans1 at gmail.com>> wrote:
>> >> >>
>> >> >> Alternatively....
>> >> >>
>> >> >> What is going to happen to the outcome?
>> >> >> Some extra communication on that may enlist more entries.....
>> >> >>
>> >> >>
>> >> >> Vriendelijke groet,
>> >> >> Marc Vloemans
>> >> >>
>> >> >>
>> >> >>> Op 26 apr. 2016 om 00:41 heeft Dirk Frigne 
>> <dirk.frigne at geosparc.com <mailto:dirk.frigne at geosparc.com>> het 
>> volgende geschreven:
>> >> >>>
>> >> >>> We can try to discuss the first results on BOF on FOSS4G-NA, 
>> GWF and
>> >> >>> other activities going on... Discussing Face2f can help in 
>> getting feedback.
>> >> >>>
>> >> >>> I will put this on the agenda during the workshop about OSGeo 
>> Europe
>> >> >>> on the GWF OSGeo day on May 24, 2016 in Rotterdam.
>> >> >>>
>> >> >>> just my 2c
>> >> >>>
>> >> >>> Dirk
>> >> >>>
>> >> >>>> On 26-04-16 00:07, Massimiliano Cannata wrote:
>> >> >>>> we didn't set any end-date for the survey.
>> >> >>>> Nevertheless few answers have today been received, any action to
>> >> >>>> better involve members is more then welcome.
>> >> >>>>
>> >> >>>> Maxi
>> >> >>>>
>> >> >>>> 2016-04-25 23:33 GMT+02:00 Jody Garnett 
>> <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>
>> >> >>>> <mailto:jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>>:
>> >> >>>>
>> >> >>>>  What is the timeframe here Maxi? You may also consider 
>> writing an
>> >> >>>>  news post, or as project leads to pass this opportunity on 
>> to the
>> >> >>>>  developer lists.
>> >> >>>>
>> >> >>>>  --
>> >> >>>>  Jody Garnett
>> >> >>>>
>> >> >>>>  On 24 April 2016 at 03:12, Massimiliano Cannata
>> >> >>>>  <massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch>
>> >> >>>>  <mailto:massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch>>> wrote:
>> >> >>>>
>> >> >>>>      Dear members
>> >> >>>>      The survey to collect your actions proposal is still open
>> >> >>>>      waiting for your contribution.
>> >> >>>>
>> >> >>>>      Maxi
>> >> >>>>
>> >> >>>>      ---------- Messaggio inoltrato ----------
>> >> >>>>      Da: "Massimiliano Cannata" 
>> <massimiliano.cannata at supsi.ch <mailto:massimiliano.cannata at supsi.ch>
>> >> >>>>      <mailto:massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch>>>
>> >> >>>>      Data: 12/Apr/2016 18:41
>> >> >>>>      Oggetto: 2016 OSGeo's actions - Survey
>> >> >>>>      A: "OSGeo Discussions" <discuss at lists.osgeo.org 
>> <mailto:discuss at lists.osgeo.org>
>> >> >>>>      <mailto:discuss at lists.osgeo.org 
>> <mailto:discuss at lists.osgeo.org>>>
>> >> >>>>      Cc:
>> >> >>>>
>> >> >>>>      Dear OSGeo Community member,
>> >> >>>>      during the Face to Face board meeting held in February 
>> in Eide
>> >> >>>>      (Holland) a new 2026 OSGeo strategy has been formulated. 
>> We are
>> >> >>>>      now in a phase of community engagement to define the 
>> tactics to
>> >> >>>>      be implemented in the 2016 so that we can advance toward 
>> our goals.
>> >> >>>>
>> >> >>>>      For this reason, the board kindly ask you to participate 
>> in the
>> >> >>>>      survey by filling (as many time as your ideas are) the 
>> form at
>> >> >>>>      this url: http://goo.gl/forms/HTGTlKv7SB [1]
>> >> >>>>
>> >> >>>>      Details on the process and on the strategy are available
>> >> >>>>      at http://www.slideshare.net/cannata/osgeo-2026-strategy 
>> [2] and
>> >> >>>>      are described in the preamble of the survey.
>> >> >>>>
>> >> >>>>
>> >> >>>>      In the name of the Board of Directors,
>> >> >>>>      Thanks and Best regards,
>> >> >>>>      Maxi
>> >> >>>>
>> >> >>>>
>> >> >>>>      [1] http://goo.gl/forms/HTGTlKv7SB
>> >> >>>>
>> >> >>>>      [2] http://www.slideshare.net/cannata/osgeo-2026-strategy
>> >> >>>>
>> >> >>>>      --
>> >> >>>>      *Massimiliano Cannata*
>> >> >>>>
>> >> >>>>      Professore SUPSI in ingegneria Geomatica
>> >> >>>>
>> >> >>>>      Responsabile settore Geomatica
>> >> >>>>
>> >> >>>>
>> >> >>>>      Istituto scienze della Terra
>> >> >>>>
>> >> >>>>      Dipartimento ambiente costruzione e design
>> >> >>>>
>> >> >>>>      Scuola universitaria professionale della Svizzera italiana
>> >> >>>>
>> >> >>>>      Campus Trevano, CH - 6952 Canobbio
>> >> >>>>
>> >> >>>>      Tel. +41 (0)58 666 62 14
>> >> >>>> <tel:%2B41%20%280%2958%20666%2062%2014>____
>> >> >>>>
>> >> >>>>      Fax +41 (0)58 666 62 09
>> >> >>>> <tel:%2B41%20%280%2958%20666%2062%2009>____
>> >> >>>>
>> >> >>>> massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch>
>> >> >>>> <mailto:massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch>>
>> >> >>>>
>> >> >>>>      _www.supsi.ch/ist <http://www.supsi.ch/ist> 
>> <http://www.supsi.ch/ist>_
>> >> >>>>
>> >> >>>>
>> >> >>>> _______________________________________________
>> >> >>>>      Discuss mailing list
>> >> >>>> Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org> 
>> <mailto:Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>>
>> >> >>>> http://lists.osgeo.org/mailman/listinfo/discuss
>> >> >>>>
>> >> >>>>
>> >> >>>>
>> >> >>>>
>> >> >>>>
>> >> >>>> --
>> >> >>>> *Massimiliano Cannata*
>> >> >>>>
>> >> >>>> Professore SUPSI in ingegneria Geomatica
>> >> >>>>
>> >> >>>> Responsabile settore Geomatica
>> >> >>>>
>> >> >>>>
>> >> >>>> Istituto scienze della Terra
>> >> >>>>
>> >> >>>> Dipartimento ambiente costruzione e design
>> >> >>>>
>> >> >>>> Scuola universitaria professionale della Svizzera italiana
>> >> >>>>
>> >> >>>> Campus Trevano, CH - 6952 Canobbio
>> >> >>>>
>> >> >>>> Tel. +41 (0)58 666 62 14____
>> >> >>>>
>> >> >>>> Fax +41 (0)58 666 62 09____
>> >> >>>>
>> >> >>>> massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch> 
>> <mailto:massimiliano.cannata at supsi.ch 
>> <mailto:massimiliano.cannata at supsi.ch>>
>> >> >>>>
>> >> >>>> _www.supsi.ch/ist <http://www.supsi.ch/ist> 
>> <http://www.supsi.ch/ist>_
>> >> >>>>
>> >> >>>>
>> >> >>>>
>> >> >>>> _______________________________________________
>> >> >>>> Discuss mailing list
>> >> >>>> Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>
>> >> >>>> http://lists.osgeo.org/mailman/listinfo/discuss
>> >> >>>
>> >> >>> --
>> >> >>> Yours sincerely,
>> >> >>>
>> >> >>>
>> >> >>> ir. Dirk Frigne
>> >> >>> CEO @geosparc
>> >> >>>
>> >> >>> Geosparc n.v.
>> >> >>> Brugsesteenweg 587
>> >> >>> B-9030 Ghent
>> >> >>> Tel: +32 9 236 60 18
>> >> >>> GSM: +32 495 508 799
>> >> >>>
>> >> >>> http://www.geomajas.org
>> >> >>> http://www.geosparc.com
>> >> >>>
>> >> >>> @DFrigne
>> >> >>> be.linkedin.com/in/frigne <http://be.linkedin.com/in/frigne>
>> >> >>>
>> >> >>> _______________________________________________
>> >> >>> Discuss mailing list
>> >> >>> Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>
>> >> >>> http://lists.osgeo.org/mailman/listinfo/discuss
>> >> > _______________________________________________
>> >> > Discuss mailing list
>> >> > Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>
>> >> > http://lists.osgeo.org/mailman/listinfo/discuss
>> >> >
>> >> > _______________________________________________
>> >> > Discuss mailing list
>> >> > Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>
>> >> > http://lists.osgeo.org/mailman/listinfo/discuss
>>
>> _______________________________________________
>> Discuss mailing list
>> Discuss at lists.osgeo.org <mailto:Discuss at lists.osgeo.org>
>> http://lists.osgeo.org/mailman/listinfo/discuss
>
>
> _______________________________________________
> Discuss mailing list
> Discuss at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/discuss

-- 
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009

P +61 2 9009 5000,  W www.lisasoft.com,  F +61 2 9009 5099

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