[Board] marketing committee mandate

[Jody Garnett]

The marketing committee is in the process of reforming and would like to
ask for a mandate (similar to what has been provided in the motion to form
the conference committee
<https://wiki.osgeo.org/wiki/Motion_to_form_Conference_Committee>, incubation
committee <http://www.osgeo.org/incubator/IncubatorMotion.html>, ...).

The revamped committee seeks responsibility for:
* growing our community with new users
* establish a marketing strategy
* providing support for events

Specifically for 2017 we are willing to take responsibility for:
* Reboot the OSGeo website in time for the FOSS4G Boston event

Discussion:

The priority is set at growing our user base. Projects and code sprints are
already handling outreach to developers with or without a geospatial
background. Educational outreach is being handled by GeoForAll.

The market strategy is used to prioritize and guide our outreach
activities. It is expected we will need to identify user communities and
address any issues they have in adopting or migrating to an open source
solution. A hey aspect will be identifying metrics to measure performance
of the marketing strategy.

The website is a key component in outreach and a roadblock on many of our
ideas for a marketing strategy. With this in mind the marketing committee
(given a mandate by the board) is willing to take "point" on rebooting the
OSGeo website.  Given the scope of the undertaking we would use our
volunteers to negotiate this work with an external agency, rather than rely
on volunteer labour. We expect to work in close collaboration with the
system administration committee in refining a "request for proposal" and
selecting the resulting organization.

The marketing committee focused on user outreach and will be using osgeo.org
as a communication channel for this end. We recognize that each OSGeo group
or committee is responsible for their own communication needs: the OSGeo
board provides press releases, projects offer release announcements, events
handle their publicity etc...

--
Jody Garnett
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