[Board] marketing committee mandate

[Jody Garnett]

Sorry this email got stuck on the marketing committee mailing list for most
of the week, I should of moved discussion over here earlier.

If anyone can find the original motion forming the marketing committee it
would be appreciated.

--
Jody Garnett

On 9 December 2016 at 13:11, Jody Garnett <jody.garnett at gmail.com> wrote:

> The marketing committee is in the process of reforming and would like to
> ask for a mandate (similar to what has been provided in the motion to form
> the conference committee
> <https://wiki.osgeo.org/wiki/Motion_to_form_Conference_Committee>, incubation
> committee <http://www.osgeo.org/incubator/IncubatorMotion.html>, ...).
>
> The revamped committee seeks responsibility for:
> * growing our community with new users
> * establish a marketing strategy
> * providing support for events
>
> Specifically for 2017 we are willing to take responsibility for:
> * Reboot the OSGeo website in time for the FOSS4G Boston event
>
> Discussion:
>
> The priority is set at growing our user base. Projects and code sprints
> are already handling outreach to developers with or without a geospatial
> background. Educational outreach is being handled by GeoForAll.
>
> The market strategy is used to prioritize and guide our outreach
> activities. It is expected we will need to identify user communities and
> address any issues they have in adopting or migrating to an open source
> solution. A hey aspect will be identifying metrics to measure performance
> of the marketing strategy.
>
> The website is a key component in outreach and a roadblock on many of our
> ideas for a marketing strategy. With this in mind the marketing committee
> (given a mandate by the board) is willing to take "point" on rebooting the
> OSGeo website.  Given the scope of the undertaking we would use our
> volunteers to negotiate this work with an external agency, rather than rely
> on volunteer labour. We expect to work in close collaboration with the
> system administration committee in refining a "request for proposal" and
> selecting the resulting organization.
>
> The marketing committee focused on user outreach and will be using
> osgeo.org as a communication channel for this end. We recognize that each
> OSGeo group or committee is responsible for their own communication needs:
> the OSGeo board provides press releases, projects offer release
> announcements, events handle their publicity etc...
>
> --
> Jody Garnett
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.osgeo.org/pipermail/board/attachments/20161209/49630f4f/attachment.htm>