[Board] Mandate and Budget request Marketing Committee

Michael Smith michael.smith.erdc at gmail.com
Thu Dec 15 03:41:55 PST 2016 

Steven is exactly right here. We have a differed maintenance problem. We haven't been investing in our website and our outreach and now our one time expenses will be higher. We have identified this as one our top priorities, we need to fund it as such. 



Michael Smith
OSGeo Treasurer
Treasurer at osgeo.org

> On Dec 15, 2016, at 4:19 AM, Steven Feldman <shfeldman at gmail.com> wrote:
> 
> Maxi said
> 
> "Wow... so marketing will manage all the OSGeo yearly budget?
> 
> Didn't know we are a marketing foundation :-)”
> Reworking the web site is a one off cost that will not be repeated for 3 years or more, although we should account for the cost in the year it is incurred. In the long term we might expect that effective marketing, better branding and increased visibility/reach would help OSGeo to attract more funding as well as  growing usage and attracting more contributors to the software projects.
> 
>  http://www.osgeo.org says "OSGeo was created to support the collaborative development of open source geospatial software, and promote its widespread use."
> 
> From that I would suggest that marketing and outreach activities are key to delivering on our vision. 
> 
> 
> ______
> Steven
> 
> 
>> On 14 Dec 2016, at 23:53, board-request at lists.osgeo.org wrote:
>> 
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>> Today's Topics:
>> 
>>   1. Mandate and Budget request Marketing Committee (Marc Vloemans)
>>   2. Re: meeting reminder dec 15 (Anita Graser)
>>   3. Re: Mandate and Budget request Marketing Committee
>>      (Massimiliano Cannata)
>>   4. Re: meeting reminder dec 15 (Jody Garnett)
>>   5. Reframe of the discussion: Mandate and Budget request
>>      Marketing Committee (Marc Vloemans)
>> 
>> 
>> ----------------------------------------------------------------------
>> 
>> Message: 1
>> Date: Wed, 14 Dec 2016 23:00:59 +0100
>> From: Marc Vloemans <marcvloemans1 at gmail.com>
>> To: board at lists.osgeo.org
>> Subject: [Board] Mandate and Budget request Marketing Committee
>> Message-ID: <355E76F2-7D53-435A-8273-CEEC671D6FF4 at gmail.com>
>> Content-Type: text/plain; charset="utf-8"
>> 
>> Board
>> 
>> To facilitate tomorrow's discussion and decision in the board I have done a little rewrite of Jody's earlier discussion piece. I put it more explicitly into a following order of dependiencies. Further explanation and back ground can be given by Jody during your meeting based on his discussions with the Committee.
>> 
>> The Marketing Committee has revamped itself with a new membership and intention to act upon a comprehensive marketing strategy. The committee now seeks a mandate and executive responsibility for:
>> 
>> 1) establishing and executing a medium term marketing strategy geared at growing our community with new users, as determined in the marketing strategy for OSGeo-outreach, by means of;
>> A - a new website and logo design (2017)
>> B - a clean up of existing/preparation of new marketing collateral (2017)
>> C - ongoing support for events e.g. downloadable marketing collateral, event formats etc (ongoing) via the website
>> 
>> Resources needed to fulfil the tasks:
>> - the new volunteers in the Marketing Committee for managing the project under item A and executing item B.
>> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g. Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp account for FOSS4G's).
>> 
>> Kind regards,
>> 
>> Marc Vloemans
>> 
>> Mobile +31(0)651 844262
>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>> Twitter: http://twitter.com/marcvloemans
>> http://www.slideshare.net/marcvloemans
>> 
>> 
>> Kind regards,
>> Marc Vloemans
>> 
>> -------------- next part --------------
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>> 
>> ------------------------------
>> 
>> Message: 2
>> Date: Wed, 14 Dec 2016 23:05:34 +0100
>> From: Anita Graser <anitagraser at gmx.at>
>> To: Jody Garnett <jody.garnett at gmail.com>
>> Cc: "board at lists.osgeo.org" <board at lists.osgeo.org>
>> Subject: Re: [Board] meeting reminder dec 15
>> Message-ID:
>> 	<CAFFV8FhO3dxbdtoNq_HxNk8HuPJQSO+_ZV8__zRcyBxYDqz7Sg at mail.gmail.com>
>> Content-Type: text/plain; charset="utf-8"
>> 
>> Hi Jody,
>> 
>> On Wed, Dec 14, 2016 at 4:42 AM, Jody Garnett <jody.garnett at gmail.com>
>> wrote:
>>> 
>>> - OSGeo_Budget_2017#Planning - contacting committee chairs for budget /
>>> communication guidelines - while agreed to split up the work a number of
>>> committees remain uncontacted. This leaves working on a draft budget
>>> without their input :(
>>> 
>> 
>> ​It's a long list, particularly with all PSCs. Maybe we should have
>> resorted to sending one standard mail to each project officer and/or to
>> project PSC list (assuming those exist everywhere?). Anyway, besides PSCs,
>> almost all other committees seem to have been contacted
>> https://wiki.osgeo.org/wiki/OSGeo_Budget_2017#Committee_Contact_List
>> 
>> See you tomorrow! Best wishes,
>> Anita
>> 
>> 
>> ​
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>> ------------------------------
>> 
>> Message: 3
>> Date: Thu, 15 Dec 2016 00:03:56 +0100
>> From: Massimiliano Cannata <massimiliano.cannata at supsi.ch>
>> To: Marc VLOEMANS <marcvloemans1 at gmail.com>
>> Cc: OSGeo Board <board at lists.osgeo.org>
>> Subject: Re: [Board] Mandate and Budget request Marketing Committee
>> Message-ID:
>> 	<CAMKYQEs-H-P9n8ai6+4Q6uK=N4r4J7mhHBP-iq9_TcntjHo3-g at mail.gmail.com>
>> Content-Type: text/plain; charset="utf-8"
>> 
>> Ha.... 75k is equal to 75,000 USD?
>> 
>> Wow... so marketing will manage all the OSGeo yearly budget?
>> 
>> Didn't know we are a marketing foundation :-)
>> 
>> Cheers
>> Maxi
>> 
>> 
>> 
>> Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha
>> scritto:
>> 
>> Board
>> 
>> To facilitate tomorrow's discussion and decision in the board I have done a
>> little rewrite of Jody's earlier discussion piece. I put it more explicitly
>> into a following order of dependiencies. Further explanation and back
>> ground can be given by Jody during your meeting based on his discussions
>> with the Committee.
>> 
>> The Marketing Committee has revamped itself with a new membership and
>> intention to act upon a comprehensive marketing strategy. The committee now
>> seeks a mandate and executive responsibility for:
>> 
>> 1) establishing and executing a medium term marketing strategy geared at
>> growing our community with new users, as determined in the marketing
>> strategy for OSGeo-outreach, by means of;
>> A - a new website and logo design (2017)
>> B - a clean up of existing/preparation of new marketing collateral (2017)
>> C - ongoing support for events e.g. downloadable marketing collateral,
>> event formats etc (ongoing) via the website
>> 
>> Resources needed to fulfil the tasks:
>> - the new volunteers in the Marketing Committee for managing the project
>> under item A and executing item B.
>> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B
>> and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g.
>> Foss4g booths) and 5k for miscellaneous activities/purchases (e.g.
>> MailChimp account for FOSS4G's).
>> 
>> Kind regards,
>> 
>> Marc Vloemans
>> 
>> Mobile +31(0)651 844262 <+31651%20844262>
>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>> Twitter: http://twitter.com/marcvloemans
>> http://www.slideshare.net/marcvloemans
>> 
>> 
>> Kind regards,
>> Marc Vloemans
>> 
>> 
>> _______________________________________________
>> Board mailing list
>> Board at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/board
>> -------------- next part --------------
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>> 
>> ------------------------------
>> 
>> Message: 4
>> Date: Wed, 14 Dec 2016 15:33:47 -0800
>> From: Jody Garnett <jody.garnett at gmail.com>
>> To: Anita Graser <anitagraser at gmx.at>
>> Cc: "board at lists.osgeo.org" <board at lists.osgeo.org>
>> Subject: Re: [Board] meeting reminder dec 15
>> Message-ID:
>> 	<CAOhbgA=zKfi9BmLe05MJ-14xauQ=ZNu7yH7oP1kK+sBAPDjVWQ at mail.gmail.com>
>> Content-Type: text/plain; charset="utf-8"
>> 
>> There is a projects at lists.osgeo.org email list; should we sent a standard
>> email there?
>> 
>> --
>> Jody Garnett
>> 
>>> On 14 December 2016 at 14:05, Anita Graser <anitagraser at gmx.at> wrote:
>>> 
>>> Hi Jody,
>>> 
>>> On Wed, Dec 14, 2016 at 4:42 AM, Jody Garnett <jody.garnett at gmail.com>
>>> wrote:
>>>> 
>>>> - OSGeo_Budget_2017#Planning - contacting committee chairs for budget /
>>>> communication guidelines - while agreed to split up the work a number of
>>>> committees remain uncontacted. This leaves working on a draft budget
>>>> without their input :(
>>>> 
>>> 
>>> ​It's a long list, particularly with all PSCs. Maybe we should have
>>> resorted to sending one standard mail to each project officer and/or to
>>> project PSC list (assuming those exist everywhere?). Anyway, besides PSCs,
>>> almost all other committees seem to have been contacted
>>> https://wiki.osgeo.org/wiki/OSGeo_Budget_2017#Committee_Contact_List
>>> 
>>> See you tomorrow! Best wishes,
>>> Anita
>>> 
>>> 
>>> ​
>>> 
>>> 
>> -------------- next part --------------
>> An HTML attachment was scrubbed...
>> URL: <http://lists.osgeo.org/pipermail/board/attachments/20161214/0483a7a0/attachment-0001.html>
>> 
>> ------------------------------
>> 
>> Message: 5
>> Date: Thu, 15 Dec 2016 00:53:53 +0100
>> From: Marc Vloemans <marcvloemans1 at gmail.com>
>> To: Massimiliano Cannata <massimiliano.cannata at supsi.ch>
>> Cc: OSGeo Board <board at lists.osgeo.org>, marketing at lists.osgeo.org
>> Subject: [Board] Reframe of the discussion: Mandate and Budget request
>> 	Marketing Committee
>> Message-ID: <9934BDB2-E66C-4B3B-9ECA-8778121472C6 at gmail.com>
>> Content-Type: text/plain; charset="utf-8"
>> 
>> Aside from all the 'joking'; the expectation that volunteers are willing to clean up our online legacy is stretching it too far. Otherwise the Website Committee would not have deteriorated over time with the last member leaving a month ago. And no one willing to take over. 
>> 
>> Our design looks worn out, the site is a total mess (navigation, texts, logic, links and what not). That needs some serious and professional approach and execution. With the volunteers managing the process on behalf of OSGeo, providing texts and other site material, getting outdated unusable downloads for collateral sorted out etc etc. 
>> 
>> With the Marketing Committee - after some hesitance - willing to tackle the problems, it would be unwise to send any disheartening and demotivating signals and thus send these ready-for-action-volunteers into the woods. Please take this advice to heart and read for volunteers 'last of the Mohicans'. 
>> 
>> Kind regards,
>> Marc Vloemans
>> 
>> 
>>> Op 15 dec. 2016 om 00:03 heeft Massimiliano Cannata <massimiliano.cannata at supsi.ch> het volgende geschreven:
>>> 
>>> Ha.... 75k is equal to 75,000 USD?
>>> 
>>> Wow... so marketing will manage all the OSGeo yearly budget?
>>> 
>>> Didn't know we are a marketing foundation :-)
>>> 
>>> Cheers
>>> Maxi
>>> 
>>> 
>>> 
>>> Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha scritto:
>>> Board
>>> 
>>> To facilitate tomorrow's discussion and decision in the board I have done a little rewrite of Jody's earlier discussion piece. I put it more explicitly into a following order of dependiencies. Further explanation and back ground can be given by Jody during your meeting based on his discussions with the Committee.
>>> 
>>> The Marketing Committee has revamped itself with a new membership and intention to act upon a comprehensive marketing strategy. The committee now seeks a mandate and executive responsibility for:
>>> 
>>> 1) establishing and executing a medium term marketing strategy geared at growing our community with new users, as determined in the marketing strategy for OSGeo-outreach, by means of;
>>> A - a new website and logo design (2017)
>>> B - a clean up of existing/preparation of new marketing collateral (2017)
>>> C - ongoing support for events e.g. downloadable marketing collateral, event formats etc (ongoing) via the website
>>> 
>>> Resources needed to fulfil the tasks:
>>> - the new volunteers in the Marketing Committee for managing the project under item A and executing item B.
>>> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g. Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp account for FOSS4G's).
>>> 
>>> Kind regards,
>>> 
>>> Marc Vloemans
>>> 
>>> Mobile +31(0)651 844262
>>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>>> Twitter: http://twitter.com/marcvloemans
>>> http://www.slideshare.net/marcvloemans
>>> 
>>> 
>>> Kind regards,
>>> Marc Vloemans
>>> 
>>> 
>>> _______________________________________________
>>> Board mailing list
>>> Board at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/board
>>> 
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