[Board] Mandate and Budget request Marketing Committee

Suchith Anand Suchith.Anand at nottingham.ac.uk
Thu Dec 15 03:35:29 PST 2016 

+1.  

Our website is our main window to the world so investing in this important aspect is key for future growth. It needs to reach out to policy makers and more wider communities globally.

Timing is also good as we now have the resources to make this happen. Obviously i would expect the marketing committee to have a strong RFP and bidding guidelines created to ensure we have maximum RoI and impact in the long term.

Best wishes,

Suchith

________________________________________
From: Board <board-bounces at lists.osgeo.org> on behalf of Marc Vloemans <marcvloemans1 at gmail.com>
Sent: 15 December 2016 9:45 AM
To: Steven Feldman
Cc: OSGeo Board
Subject: Re: [Board] Mandate and Budget request Marketing Committee

Indeed Steven,

You can also argue that we have underinvested in the past years. Which has caused an inflated amount of cash on our balance sheet.

Additionally another financial perspective is applicable. One where current profits from outreach events are reinvested in further outreach (Foss4g 2016 made a rather nice profit for the foundation, thanks to frugal management by the LOC). Thus our mission is enabled by a Perpetuum Mobile business model which secures continuity.

Thirdly, we can safely assume that 'Boston' will also make a profit and Dar Es Salam will cost us next to no money (no risk). So for the medium future financial liabilities will be minimal.

Kind regards,
Marc Vloemans


Op 15 dec. 2016 om 10:19 heeft Steven Feldman <shfeldman at gmail.com<mailto:shfeldman at gmail.com>> het volgende geschreven:

Maxi said

"Wow... so marketing will manage all the OSGeo yearly budget?

Didn't know we are a marketing foundation :-)”
Reworking the web site is a one off cost that will not be repeated for 3 years or more, although we should account for the cost in the year it is incurred. In the long term we might expect that effective marketing, better branding and increased visibility/reach would help OSGeo to attract more funding as well as  growing usage and attracting more contributors to the software projects.

 http://www.osgeo.org says "OSGeo was created to support the collaborative development of open source geospatial software, and promote its widespread use."

From that I would suggest that marketing and outreach activities are key to delivering on our vision.


______
Steven


On 14 Dec 2016, at 23:53, board-request at lists.osgeo.org<mailto:board-request at lists.osgeo.org> wrote:

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Today's Topics:

  1. Mandate and Budget request Marketing Committee (Marc Vloemans)
  2. Re: meeting reminder dec 15 (Anita Graser)
  3. Re: Mandate and Budget request Marketing Committee
     (Massimiliano Cannata)
  4. Re: meeting reminder dec 15 (Jody Garnett)
  5. Reframe of the discussion: Mandate and Budget request
     Marketing Committee (Marc Vloemans)


----------------------------------------------------------------------

Message: 1
Date: Wed, 14 Dec 2016 23:00:59 +0100
From: Marc Vloemans <marcvloemans1 at gmail.com<mailto:marcvloemans1 at gmail.com>>
To: board at lists.osgeo.org<mailto:board at lists.osgeo.org>
Subject: [Board] Mandate and Budget request Marketing Committee
Message-ID: <355E76F2-7D53-435A-8273-CEEC671D6FF4 at gmail.com<mailto:355E76F2-7D53-435A-8273-CEEC671D6FF4 at gmail.com>>
Content-Type: text/plain; charset="utf-8"

Board

To facilitate tomorrow's discussion and decision in the board I have done a little rewrite of Jody's earlier discussion piece. I put it more explicitly into a following order of dependiencies. Further explanation and back ground can be given by Jody during your meeting based on his discussions with the Committee.

The Marketing Committee has revamped itself with a new membership and intention to act upon a comprehensive marketing strategy. The committee now seeks a mandate and executive responsibility for:

1) establishing and executing a medium term marketing strategy geared at growing our community with new users, as determined in the marketing strategy for OSGeo-outreach, by means of;
A - a new website and logo design (2017)
B - a clean up of existing/preparation of new marketing collateral (2017)
C - ongoing support for events e.g. downloadable marketing collateral, event formats etc (ongoing) via the website

Resources needed to fulfil the tasks:
- the new volunteers in the Marketing Committee for managing the project under item A and executing item B.
- a budget of total 75k Dollar, of which 50k is for item A, 10k for item B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g. Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp account for FOSS4G's).

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans


Kind regards,
Marc Vloemans

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Message: 2
Date: Wed, 14 Dec 2016 23:05:34 +0100
From: Anita Graser <anitagraser at gmx.at<mailto:anitagraser at gmx.at>>
To: Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>>
Cc: "board at lists.osgeo.org<mailto:board at lists.osgeo.org>" <board at lists.osgeo.org<mailto:board at lists.osgeo.org>>
Subject: Re: [Board] meeting reminder dec 15
Message-ID:
<CAFFV8FhO3dxbdtoNq_HxNk8HuPJQSO+_ZV8__zRcyBxYDqz7Sg at mail.gmail.com<mailto:CAFFV8FhO3dxbdtoNq_HxNk8HuPJQSO+_ZV8__zRcyBxYDqz7Sg at mail.gmail.com>>
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Hi Jody,

On Wed, Dec 14, 2016 at 4:42 AM, Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>>
wrote:

- OSGeo_Budget_2017#Planning - contacting committee chairs for budget /
communication guidelines - while agreed to split up the work a number of
committees remain uncontacted. This leaves working on a draft budget
without their input :(


​It's a long list, particularly with all PSCs. Maybe we should have
resorted to sending one standard mail to each project officer and/or to
project PSC list (assuming those exist everywhere?). Anyway, besides PSCs,
almost all other committees seem to have been contacted
https://wiki.osgeo.org/wiki/OSGeo_Budget_2017#Committee_Contact_List

See you tomorrow! Best wishes,
Anita


​
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Message: 3
Date: Thu, 15 Dec 2016 00:03:56 +0100
From: Massimiliano Cannata <massimiliano.cannata at supsi.ch<mailto:massimiliano.cannata at supsi.ch>>
To: Marc VLOEMANS <marcvloemans1 at gmail.com<mailto:marcvloemans1 at gmail.com>>
Cc: OSGeo Board <board at lists.osgeo.org<mailto:board at lists.osgeo.org>>
Subject: Re: [Board] Mandate and Budget request Marketing Committee
Message-ID:
<CAMKYQEs-H-P9n8ai6+4Q6uK=N4r4J7mhHBP-iq9_TcntjHo3-g at mail.gmail.com<mailto:CAMKYQEs-H-P9n8ai6+4Q6uK=N4r4J7mhHBP-iq9_TcntjHo3-g at mail.gmail.com>>
Content-Type: text/plain; charset="utf-8"

Ha.... 75k is equal to 75,000 USD?

Wow... so marketing will manage all the OSGeo yearly budget?

Didn't know we are a marketing foundation :-)

Cheers
Maxi



Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com<mailto:marcvloemans1 at gmail.com>> ha
scritto:

Board

To facilitate tomorrow's discussion and decision in the board I have done a
little rewrite of Jody's earlier discussion piece. I put it more explicitly
into a following order of dependiencies. Further explanation and back
ground can be given by Jody during your meeting based on his discussions
with the Committee.

The Marketing Committee has revamped itself with a new membership and
intention to act upon a comprehensive marketing strategy. The committee now
seeks a mandate and executive responsibility for:

1) establishing and executing a medium term marketing strategy geared at
growing our community with new users, as determined in the marketing
strategy for OSGeo-outreach, by means of;
A - a new website and logo design (2017)
B - a clean up of existing/preparation of new marketing collateral (2017)
C - ongoing support for events e.g. downloadable marketing collateral,
event formats etc (ongoing) via the website

Resources needed to fulfil the tasks:
- the new volunteers in the Marketing Committee for managing the project
under item A and executing item B.
- a budget of total 75k Dollar, of which 50k is for item A, 10k for item B
and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g.
Foss4g booths) and 5k for miscellaneous activities/purchases (e.g.
MailChimp account for FOSS4G's).

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262 <+31651%20844262>
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans


Kind regards,
Marc Vloemans


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Board at lists.osgeo.org<mailto:Board at lists.osgeo.org>
http://lists.osgeo.org/mailman/listinfo/board
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Message: 4
Date: Wed, 14 Dec 2016 15:33:47 -0800
From: Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>>
To: Anita Graser <anitagraser at gmx.at<mailto:anitagraser at gmx.at>>
Cc: "board at lists.osgeo.org<mailto:board at lists.osgeo.org>" <board at lists.osgeo.org<mailto:board at lists.osgeo.org>>
Subject: Re: [Board] meeting reminder dec 15
Message-ID:
<CAOhbgA=zKfi9BmLe05MJ-14xauQ=ZNu7yH7oP1kK+sBAPDjVWQ at mail.gmail.com<mailto:CAOhbgA=zKfi9BmLe05MJ-14xauQ=ZNu7yH7oP1kK+sBAPDjVWQ at mail.gmail.com>>
Content-Type: text/plain; charset="utf-8"

There is a projects at lists.osgeo.org<mailto:projects at lists.osgeo.org> email list; should we sent a standard
email there?

--
Jody Garnett

On 14 December 2016 at 14:05, Anita Graser <anitagraser at gmx.at<mailto:anitagraser at gmx.at>> wrote:

Hi Jody,

On Wed, Dec 14, 2016 at 4:42 AM, Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>>
wrote:

- OSGeo_Budget_2017#Planning - contacting committee chairs for budget /
communication guidelines - while agreed to split up the work a number of
committees remain uncontacted. This leaves working on a draft budget
without their input :(


​It's a long list, particularly with all PSCs. Maybe we should have
resorted to sending one standard mail to each project officer and/or to
project PSC list (assuming those exist everywhere?). Anyway, besides PSCs,
almost all other committees seem to have been contacted
https://wiki.osgeo.org/wiki/OSGeo_Budget_2017#Committee_Contact_List

See you tomorrow! Best wishes,
Anita


​


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Message: 5
Date: Thu, 15 Dec 2016 00:53:53 +0100
From: Marc Vloemans <marcvloemans1 at gmail.com<mailto:marcvloemans1 at gmail.com>>
To: Massimiliano Cannata <massimiliano.cannata at supsi.ch<mailto:massimiliano.cannata at supsi.ch>>
Cc: OSGeo Board <board at lists.osgeo.org<mailto:board at lists.osgeo.org>>, marketing at lists.osgeo.org<mailto:marketing at lists.osgeo.org>
Subject: [Board] Reframe of the discussion: Mandate and Budget request
Marketing Committee
Message-ID: <9934BDB2-E66C-4B3B-9ECA-8778121472C6 at gmail.com<mailto:9934BDB2-E66C-4B3B-9ECA-8778121472C6 at gmail.com>>
Content-Type: text/plain; charset="utf-8"

Aside from all the 'joking'; the expectation that volunteers are willing to clean up our online legacy is stretching it too far. Otherwise the Website Committee would not have deteriorated over time with the last member leaving a month ago. And no one willing to take over.

Our design looks worn out, the site is a total mess (navigation, texts, logic, links and what not). That needs some serious and professional approach and execution. With the volunteers managing the process on behalf of OSGeo, providing texts and other site material, getting outdated unusable downloads for collateral sorted out etc etc.

With the Marketing Committee - after some hesitance - willing to tackle the problems, it would be unwise to send any disheartening and demotivating signals and thus send these ready-for-action-volunteers into the woods. Please take this advice to heart and read for volunteers 'last of the Mohicans'.

Kind regards,
Marc Vloemans


Op 15 dec. 2016 om 00:03 heeft Massimiliano Cannata <massimiliano.cannata at supsi.ch<mailto:massimiliano.cannata at supsi.ch>> het volgende geschreven:

Ha.... 75k is equal to 75,000 USD?

Wow... so marketing will manage all the OSGeo yearly budget?

Didn't know we are a marketing foundation :-)

Cheers
Maxi



Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com<mailto:marcvloemans1 at gmail.com>> ha scritto:
Board

To facilitate tomorrow's discussion and decision in the board I have done a little rewrite of Jody's earlier discussion piece. I put it more explicitly into a following order of dependiencies. Further explanation and back ground can be given by Jody during your meeting based on his discussions with the Committee.

The Marketing Committee has revamped itself with a new membership and intention to act upon a comprehensive marketing strategy. The committee now seeks a mandate and executive responsibility for:

1) establishing and executing a medium term marketing strategy geared at growing our community with new users, as determined in the marketing strategy for OSGeo-outreach, by means of;
A - a new website and logo design (2017)
B - a clean up of existing/preparation of new marketing collateral (2017)
C - ongoing support for events e.g. downloadable marketing collateral, event formats etc (ongoing) via the website

Resources needed to fulfil the tasks:
- the new volunteers in the Marketing Committee for managing the project under item A and executing item B.
- a budget of total 75k Dollar, of which 50k is for item A, 10k for item B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g. Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp account for FOSS4G's).

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans


Kind regards,
Marc Vloemans


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