[Board] meeting prep thread, OSGeo sponsorship and 2018 opportunities
Till Adams
till.adams at fossgis.de
Sun Nov 12 23:25:21 PST 2017
Hi Maria,
this was one of our early ideas we also had when talking about how to
sponsor osgeo-europe. O course this is a difficult topic because we have
to persuade all local chapters, to donate some of their money to the
global organisation.
Perhaps the easy offer of OSgeo "if you pay %% percent on top of your
bronze/silver/gold/whatever sponsorship of any OSGeo-related event (to
be defined), we will name you as sponsor of OSGeo..
Just any 2 cent.
Till
Am 09.11.2017 um 21:50 schrieb María Arias de Reyna:
> Maybe we could give some percentage (per region? per conference?) of
> the OSGeo sponsorship to organizers. Or maybe foss4g conference
> organizers can ask for money to OSGeo like we do with codesprints.
>
> There are ways to achieve this. The only thing is to find a balanced
> way. Maybe we can give money to conferences which promise to give a
> percentage of their tickets sold back to OSGeo?
>
> El 9 nov. 2017 9:33 p. m., "Massimiliano Cannata"
> <massimiliano.cannata at supsi.ch <mailto:massimiliano.cannata at supsi.ch>>
> escribió:
>
> Nevertheless, continental and national "foss4g" are not managed by
> OSGeo so I see very difficult to impose "OSGeo sponsors" also
> there...
> Am I wrong?
>
> Maxi
>
> Il 09 nov 2017 4:42 PM, "Jody Garnett" <jody.garnett at gmail.com
> <mailto:jody.garnett at gmail.com>> ha scritto:
>
> Till we have tried to set it up so there is no conflict, but
> we need foss4g organizers to understand this.
>
> A sponsors $20k sponsorship of foss4g (or any other osgeo
> event) directly applies to their total osgeo sponsosrship. We
> are not competing for the same sponsors, we are trying to give
> foss4g sponsors an oppertunity to be cross-listed. We have
> left it up to them to ask (for example CARTO is a foss4g
> sponsors who sent an email and was listed on our sponsors page).
>
> --
> Jody Garnett
>
> On 8 November 2017 at 23:36, Till Adams <till.adams at fossgis.de
> <mailto:till.adams at fossgis.de>> wrote:
>
> Dear board,
>
> I know that there have been some discussions around this
> already, but perhaps it's time to think about how to get
> OSgeo sponsorship and FOSS4G sponsorship under one umbrella?
>
> If two independent "groups" request the same potential
> group of sponsors, this may lead to confusion.
>
> My ideas go in this direction: If you sponsor OSGeo
> (FOSS4G) at a certain level (or with a certain additional
> charge) you are automaticaly named as sponsor of FOSS4G
> (OSGeo).
>
> In the end the money goes in the same pocket.
>
> Just a quick thought, that perhaps is worth to thin about.
>
> Till
>
>
> Am 09.11.2017 um 07:18 schrieb Jody Garnett:
>> Jeff you helped set up this current approach
>> <https://wiki.osgeo.org/wiki/2015_Sponsorship_Drive_Working_Group> in
>> 2015, and you make it out to a lot of events, do you have
>> any suggestions for improvement?
>>
>> On Tue, Nov 7, 2017 at 10:11 AM Jody Garnett
>> <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>> wrote:
>>
>> Although we did not get to it last meeting, it is on
>> the agenda for next time - here is the osgeo
>> sponsorship page for
>> 2017: http://www.osgeo.org/sponsorship
>> <http://www.osgeo.org/sponsorship>
>>
>> In addition to raising money the sponsorship program
>> has a secondary goal of encouraging sponsors to
>> support our projects, local chapters and events. This
>> helps recognize organizations that consistently
>> support OSGeo (rather than focus on big sponsors that
>> put all their effort behind one event). This has a
>> couple of benefits: it allows sponsors some choice in
>> directing their funds to OSGeo activities they
>> believe in. It also allows committees, local chapters
>> and projects to raise funds without being in conflict
>> with the OSGeo foundation. I think this approach is
>> brilliant and should continue and be promoted.
>>
>> The page lists "Sponsorship Opportunities for 2017",
>> if you hear of anything from our projects or
>> committees we can make a similar section for 2018. We
>> had some hits (events, travel grant, website reboot,
>> sprints) and some misses (UN Hackathon).
>>
>> How to sponsors (talk to treasurer or use paypal with
>> a note) is working well.
>>
>> The "sponsorship levels" are only working okay, we
>> made a very cheap sponsorship level at $500 USD ...
>> and my small consulting shop how2map was the only
>> organization to make use of it. Indeed we had groups
>> from outside our industry use the low sponsorship
>> level to optimize search results - something the
>> board put a stop to in 2017. I would like to give
>> this low sponsorship level another try, especially
>> since the new website can provide additional
>> visibility to these organizations; but I would also
>> understand if we drop it from lack of use/interest.
>>
>> I have gotten private feedback, especially after the
>> foss4g sponsorship levels were published that OSGeo
>> should raise our rates. I am not so sure (in part
>> because the feedback is private), in part because we
>> are a world wide organization and comparisons to us
>> and eu organizations are not appropriate. Mostly I
>> think there is no need to be greedy - our goal is as
>> much to promote these sponsors and build community as
>> it is to raise funds.
>>
>> We have two discounts available (25% for prior
>> sponsors, 25% for Low or Lower-Middle Income
>> Economies). These discounts are being effective with
>> prior sponsors, offering getting them just close
>> enough to the next level that they provide additional
>> funds. Kind of like we planned. The
>> low-to-lower-middle-income discount is not really
>> being used; I expect we need to provide more value -
>> or better advertise that local event sponsorship
>> counts towards foundation sponsorship.
>>
>> The "sponsorship benefits" have been passed to us
>> from previous boards, and we struggled to understand
>> two of them that required direct management from the
>> board - indeed they were difficult and time consuming
>> to implement:
>>
>> /Invitation to *Sponsor Information Exchange Event*
>> with Board of Directors following annual OSGeo
>> International Conference /- we turned this into a
>> sponsorship breakfast with Maria doing the
>> organizing. This was successful in giving us a chance
>> to meet meet with sponsors and partners. I think this
>> was really important to see what organizations are
>> working with us face to face. Sadly the time allowed
>> barely got us passed introductions - resulting in a
>> breakout meeting and other follow up activities.
>>
>> /Invitation to *Sponsor Networking Event *with OSGeo
>> Board of Directors and other invited guests following
>> annual OSGeo International Conference. /This was
>> intended to be a chance to thank partners and
>> sponsors in public, although the foss4g organizers
>> set us up a stage during the conference networking
>> event our board members were not in position act. The
>> opportunity to network and build
>> connections/collaborations/contacts was a consistent
>> request during the subsequent breakfast meeting - so
>> we missed an opportunity here.
>>
>> /Joint *Press Release* with OSGeo to announce
>> Sponsorship. /These are a bit of a bother to do,
>> generally as a shared google document and then
>> coordinate timing with the sponsors. Not all sponsors
>> (example CARTO) went ahead with a press release. We
>> also tend to just make a blog post, rather than issue
>> a press release to news organizations. This is
>> something we could coordinate (with marketing?) to
>> provide better value to our sponsors and partners. We
>> may consider bumping the press release up from silver
>> to gold.
>>
>> /Organization name listed in "about osgeo" section of
>> foundation press releases. /We are doing this, no
>> feedback so far.
>>
>> /First Sponsorship Selection for the /*Annual OSGeo
>> International Conference. *This is interesting as we
>> have not always communicated this to our foss4g
>> organizers, we should confirm with the conference
>> committee that this benefit is possible before
>> offering it in 2018.
>>
>> /Key OSGeo marketing materials feature your
>> organization's logo, At promotion events, your
>> organization's logo is displayed as part of the OSGeo
>> Booth - /We are doing this with the marketing
>> committee, no issues so far. For our usual sponsors
>> they often have their own booth and do not make use
>> of this perk. Unclear if this applies to local
>> chapters running a booth?
>>
>> /Full-page Promotional Space on a personalized OSGeo
>> Sponsor Page, Promotional Space on an
>> OSGeo Platinum Sponsor Page - /Our website design
>> does not work like this, but it could?
>>
>> /Right to use OSGeo Sponsor logo and promote named
>> sponsorship level /We have new logos to roll out to
>> sponsors.
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> --
>> Jody Garnett
>>
>>
>>
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