[Board] meeting prep thread, OSGeo sponsorship and 2018 opportunities

Till Adams till.adams at fossgis.de
Sun Nov 12 23:25:21 PST 2017


Hi Maria,

this was one of our early ideas we also had when talking about how to
sponsor osgeo-europe. O course this is a difficult topic because we have
to persuade all local chapters, to donate some of their money to the
global organisation.

Perhaps the easy offer of OSgeo "if you pay %% percent on top of your
bronze/silver/gold/whatever sponsorship of any OSGeo-related event (to
be defined), we will name you as sponsor of OSGeo..

Just any 2 cent.

Till



Am 09.11.2017 um 21:50 schrieb María Arias de Reyna:
> Maybe we could give some percentage (per region? per conference?) of
> the OSGeo sponsorship to organizers. Or maybe foss4g conference
> organizers can ask for money to OSGeo like we do with codesprints.
>
> There are ways to achieve this. The only thing is to find a balanced
> way. Maybe we can give money to conferences which promise to give a
> percentage of their tickets sold back to OSGeo? 
>
> El 9 nov. 2017 9:33 p. m., "Massimiliano Cannata"
> <massimiliano.cannata at supsi.ch <mailto:massimiliano.cannata at supsi.ch>>
> escribió:
>
>     Nevertheless, continental and national "foss4g" are not managed by
>     OSGeo so I see very difficult to impose "OSGeo sponsors" also
>     there...
>     Am I wrong?
>
>     Maxi
>
>     Il 09 nov 2017 4:42 PM, "Jody Garnett" <jody.garnett at gmail.com
>     <mailto:jody.garnett at gmail.com>> ha scritto:
>
>         Till we have tried to set it up so there is no conflict, but
>         we need foss4g organizers to understand this.
>
>         A sponsors $20k sponsorship of foss4g (or any other osgeo
>         event) directly applies to their total osgeo sponsosrship. We
>         are not competing for the same sponsors, we are trying to give
>         foss4g sponsors an oppertunity to be cross-listed. We have
>         left it up to them to ask (for example CARTO is a foss4g
>         sponsors who sent an email and was listed on our sponsors page).
>
>         --
>         Jody Garnett
>
>         On 8 November 2017 at 23:36, Till Adams <till.adams at fossgis.de
>         <mailto:till.adams at fossgis.de>> wrote:
>
>             Dear board,
>
>             I know that there have been some discussions around this
>             already, but perhaps it's time to think about how to get
>             OSgeo sponsorship and FOSS4G sponsorship under one umbrella?
>
>             If two independent "groups" request the same potential
>             group of sponsors, this may lead to confusion.
>
>             My ideas go in this direction: If you sponsor OSGeo
>             (FOSS4G) at a certain level (or with a certain additional
>             charge) you are automaticaly named as sponsor of FOSS4G
>             (OSGeo).
>
>             In the end the money goes in the same pocket.
>
>             Just a quick thought, that perhaps is worth to thin about.
>
>             Till
>
>
>             Am 09.11.2017 um 07:18 schrieb Jody Garnett:
>>             Jeff you helped set up this current approach
>>             <https://wiki.osgeo.org/wiki/2015_Sponsorship_Drive_Working_Group> in
>>             2015, and you make it out to a lot of events, do you have
>>             any suggestions for improvement?
>>
>>             On Tue, Nov 7, 2017 at 10:11 AM Jody Garnett
>>             <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>             wrote:
>>
>>                 Although we did not get to it last meeting, it is on
>>                 the agenda for next time - here is the osgeo
>>                 sponsorship page for
>>                 2017: http://www.osgeo.org/sponsorship
>>                 <http://www.osgeo.org/sponsorship>
>>
>>                 In addition to raising money the sponsorship program
>>                 has a secondary goal of encouraging sponsors to
>>                 support our projects, local chapters and events. This
>>                 helps recognize organizations that consistently
>>                 support OSGeo (rather than focus on big sponsors that
>>                 put all their effort behind one event). This has a
>>                 couple of benefits: it allows sponsors some choice in
>>                 directing their funds to OSGeo activities they
>>                 believe in. It also allows committees, local chapters
>>                 and projects to raise funds without being in conflict
>>                 with the OSGeo foundation. I think this approach is
>>                 brilliant and should continue and be promoted.
>>
>>                 The page lists "Sponsorship Opportunities for 2017",
>>                 if you hear of anything from our projects or
>>                 committees we can make a similar section for 2018. We
>>                 had some hits (events, travel grant, website reboot,
>>                 sprints) and some misses (UN Hackathon).
>>
>>                 How to sponsors (talk to treasurer or use paypal with
>>                 a note) is working well.
>>
>>                 The "sponsorship levels" are only working okay, we
>>                 made a very cheap sponsorship level at $500 USD ...
>>                 and my small consulting shop how2map was the only
>>                 organization to make use of it. Indeed we had groups
>>                 from outside our industry use the low sponsorship
>>                 level to optimize search results - something the
>>                 board put a stop to in 2017.  I would like to give
>>                 this low sponsorship level another try, especially
>>                 since the new website can provide additional
>>                 visibility to these organizations; but I would also
>>                 understand if we drop it from lack of use/interest.
>>
>>                 I have gotten private feedback, especially after the
>>                 foss4g sponsorship levels were published that OSGeo
>>                 should raise our rates. I am not so sure (in part
>>                 because the feedback is private), in part because we
>>                 are a world wide organization and comparisons to us
>>                 and eu organizations are not appropriate. Mostly I
>>                 think there is no need to be greedy - our goal is as
>>                 much to promote these sponsors and build community as
>>                 it is to raise funds.
>>
>>                 We have two discounts available (25% for prior
>>                 sponsors, 25% for Low or Lower-Middle Income
>>                 Economies). These discounts are being effective with
>>                 prior sponsors, offering getting them just close
>>                 enough to the next level that they provide additional
>>                 funds. Kind of like we planned. The
>>                 low-to-lower-middle-income discount is not really
>>                 being used; I expect we need to provide more value -
>>                 or better advertise that local event sponsorship
>>                 counts towards foundation sponsorship.
>>
>>                 The "sponsorship benefits" have been passed to us
>>                 from previous boards, and we struggled to understand
>>                 two of them that required direct management from the
>>                 board - indeed they were difficult and time consuming
>>                 to implement:
>>
>>                 /Invitation to *Sponsor Information Exchange Event*
>>                 with Board of Directors following annual OSGeo
>>                 International Conference /- we turned this into a
>>                 sponsorship breakfast with Maria doing the
>>                 organizing. This was successful in giving us a chance
>>                 to meet meet with sponsors and partners. I think this
>>                 was really important to see what organizations are
>>                 working with us face to face. Sadly the time allowed
>>                 barely got us passed introductions - resulting in a
>>                 breakout meeting and other follow up activities.
>>
>>                 /Invitation to *Sponsor Networking Event *with OSGeo
>>                 Board of Directors and other invited guests following
>>                 annual OSGeo International Conference. /This was
>>                 intended to be a chance to thank partners and
>>                 sponsors in public, although the foss4g organizers
>>                 set us up a stage during the conference networking
>>                 event our board members were not in position act. The
>>                 opportunity to network and build
>>                 connections/collaborations/contacts was a consistent
>>                 request during the subsequent breakfast meeting - so
>>                 we missed an opportunity here.
>>
>>                 /Joint *Press Release* with OSGeo to announce
>>                 Sponsorship. /These are a bit of a bother to do,
>>                 generally as a shared google document and then
>>                 coordinate timing with the sponsors. Not all sponsors
>>                 (example CARTO) went ahead with a press release. We
>>                 also tend to just make a blog post, rather than issue
>>                 a press release to news organizations. This is
>>                 something we could coordinate (with marketing?) to
>>                 provide better value to our sponsors and partners. We
>>                 may consider bumping the press release up from silver
>>                 to gold.
>>
>>                 /Organization name listed in "about osgeo" section of
>>                 foundation press releases. /We are doing this, no
>>                 feedback so far.
>>
>>                 /First Sponsorship Selection for the /*Annual OSGeo
>>                 International Conference. *This is interesting as we
>>                 have not always communicated this to our foss4g
>>                 organizers, we should confirm with the conference
>>                 committee that this benefit is possible before
>>                 offering it in 2018.
>>
>>                 /Key OSGeo marketing materials feature your
>>                 organization's logo, At promotion events, your
>>                 organization's logo is displayed as part of the OSGeo
>>                 Booth - /We are doing this with the marketing
>>                 committee, no issues so far. For our usual sponsors
>>                 they often have their own booth and do not make use
>>                 of this perk. Unclear if this applies to local
>>                 chapters running a booth?
>>
>>                 /Full-page Promotional Space on a personalized OSGeo
>>                 Sponsor Page, Promotional Space on an
>>                 OSGeo Platinum Sponsor Page - /Our website design
>>                 does not work like this, but it could?
>>
>>                 /Right to use OSGeo Sponsor logo and promote named
>>                 sponsorship level /We have new logos to roll out to
>>                 sponsors.
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>                 --
>>                 Jody Garnett
>>
>>
>>
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