[OSGeo-Conf] Re: FOSS4G Registration Metrics

[Cameron Shorter]

Oscar,
I'm CCing Gavin who would likely provide insight into 2008 registration 
metrics, and Paul may also have some thoughts re 2007, and the 
conference-dev (for achiving).

If you haven't alaredy done so, have a look at the source data at:
http://spreadsheets.google.com/ccc?key=0Al9zh8DjmU_RdEZoOUtSeVZRVWtKQzV6R2N5ekdSdlE&hl=en_GB

My assessment on how why we got such I high kick in registrations before 
Early Bird was because we really pushed out the press releases before 
the early Bird, see:
http://wiki.osgeo.org/wiki/FOSS4G_2009_Press_Releases

Also, if you look at where people heard about foss4g, it was all about 
viral marketing.

We had community leaders forward on the press release for us (as did 
Paul Ramsey) and I think that made a big difference for us in reaching 
our audience.

Have a look at the cover emails on the Press Release page for example 
emails we sent to community leaders.

We continued to push hard with our marketing right up to the end, 
focusing on the local market. In particular, we managed to get some 
extra local contact lists from one of the local conferences, and I 
suspect that would have attracted 20 or so people.
But I think the real reason for the late kick in numbers is that people 
just forget to book until the last minute.

Oscar Fonts wrote:
> Cameron,
>
> I've seen in your post about FOSS4G metrics [1] that there
> is a big jump in subsctiption numbers in August 2009.
> And also in October the rate grows wrt September.
>
> In your opinion, what are the reasons for this big jump in August
> and increased interest in October? Is it related with press releases,
> final program announcement, viral marketing, special offers? Just
> to compare and take effective actions...
>
> Thanks,
>
> Oscar.
>
> [1] 
> http://cameronshorter.blogspot.com/2010/02/foss4g-registration-metrics.html
>


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Cameron Shorter
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