[OSGeo-Discuss] Renaming FOSS4G

[Stephen Woodbridge]

+1 on the less is more and on renaming.

Marketing is about establishing a brand (among other things).

It is clear who owns the OSGeo brand.

Who owns the FOSS4G brand belong to?

what is the added value of supporting this brand? and potentially 
diluting or confusing the OSGeo brand?

Many brands have tag lines. Maybe adding a tag line would add to OSGeo 
whatever people feel FOSS4G has that OSGeo does not.

OSGeo - Bringing free open source geospatial software to the world!

Or whatever is appropriate.

-Steve

On 10/7/2015 4:08 PM, Cameron Shorter wrote:
> +1 for "OSGeo conference".
>
> Adding a perspective from someone who marketed FOSS4G 2009.
> Creating a marketing message is all about minimising words used, because
> "less words get read more".
>
> When explaining FOSS4G to people outside our community you need to use:
>
> "international conference for Free and Open Source Software for
> GeoSpatial (FOSS4G), presented by the Open Source Geospatial Foundation
> (OSGeo)."
>
> vs
>
> "international Open Source Geospatial (OSGeo) conference"
>
> This is a good question to put to the charter members for a vote at some
> point.
>
> On 8/10/2015 1:39 am, Marc Peterson wrote:
>>> From: discuss-bounces at lists.osgeo.org [mailto:discuss-
>>> bounces at lists.osgeo.org] On Behalf Of Barry Rowlingson
>>> Yes, you and I and everyone *on this mailing list* knows
>>> the difference and the relationship between OSGeo and FOSS4G. But
>>> there are people out there in geospatial who don't know either.
>> Emphatic +1
>>
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>