[OSGeo-Discuss] Recruiting OSGeo Santa Clause(s)

Thu Mar 17 09:37:06 PDT 2016

All

If this year's marketing communication and budget is reflecting last
year's, then that's of course a discretionary Board decision.
To combine WebCom and MarkCom can in that case be a practical
solution, for now...

However, to combine them more permanently would downgrade the 'Art of
Marketing'
to just 'Promotion'. And would not emply the total toolbox at our
disposal to grow usage of
FOSS for GIS. Marketing can be so much more...

In order to really benefit from all marketing has to offer, we need to
have established at a minimum level:
- what are our offerings/products/services and their added end value?
- what is (are) our target segment audience(s), direct and indirect
for the above?
- how do we create interest for it/these (the promotional aspect) per
target group?
- how/via which appropriate channels do we distribute that
offering-product-service (incl OSGeo-Live)
- which community members/orgs/externals/partners/suppliers are to be involved
- what are available timelines, resources and deliverables?
And these questions-answers are to be addressed interdependently in a
single coherent approach.

If such approach is considered too far fetched...then just have a single Com
for the future, focusing on promotional aspects and media; 'PromCom'.

Not my preferred choice, though ;-)

Marc Vloemans

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans

2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden (OSGeo.nl) <
gert-jan at osgeo.nl>:

> Hi all,
>
> The website is a tool, just as OSGeo-Live is a tool.
> The 2 committees (WebCom and MarkCom) are closely related.
>
> In  my opinion MarkCom set the goals and probably defines what tools are
> needed to reach these goals.
> WebCom makes sure  one of these tools is up and running.
> That requires different skill, which makes it a valid choice to keep the 2
> committees separated.
>
>
> Regards,
>
> Gert-Jan
>
>
>
> Venkatesh Raghavan schreef op 16-03-2016 7:53:
>
>> On 3/16/2016 3:00 PM, Massimiliano Cannata wrote:
>>
>> I think that nicolas ideas are fully right. Website is one of the
>>> best
>>> marketing tool.
>>> Maybe making one committee from two dormient make one awake... could
>>> we
>>> consider to join webcom and marketing in a new one?
>>>
>>
>> I also think that merging web and marketing committees would make a
>> lot
>> of sense.
>>
>> Best
>>
>> Venka
>>
>> Maxi
>>> Il 15/Mar/2016 21:39, "Jody Garnett" <jody.garnett at gmail.com> ha
>>> scritto:
>>>
>>> Thanks Cameron & Nick, could you start outlining a "reboot" on the
>>> wiki
>>> and grab an agenda item for next months board meeting? We also have
>>> a
>>> hangout/workparty for board members (and officers?) in case you want
>>> some
>>> companionship shaping the wiki page.
>>>
>>> --
>>> Jody Garnett
>>>
>>> On 15 March 2016 at 04:38, nicolas bozon <nicolas.bozon at gmail.com>
>>> wrote:
>>>
>>> Dear Cameron, Marketing Committee, OSGeo Directors,
>>>
>>> As a member of the so called "dormant" Marketing Committee, i would
>>> be
>>> glad to help revitalising it.
>>>
>>> In fact it hasn't been a satisfactory nor confortable situation to
>>> be a
>>> member of such a forgotten commitee since 2012.
>>> So i'd like to volunteer for championing such committee reboot, and
>>> propose to help define strategic changes, recruit new members and
>>> tackle
>>> some of the administrative tasks.
>>> I can also chair the Committee if needed, and if this is
>>> appropriated for
>>> gathering the troops. Cameron, I am not Santa (but 'Klaus' only:)),
>>> but I'd
>>> be very glad to learn from your experience and we may try to enhance
>>> things
>>> together.
>>>
>>> However,i think the commitee's mission and role should be revised,
>>> probably indepth modified, and aligned with the new OSGeo plans.
>>> My main point is that the mandate of the OSGeo Marketing Committee
>>> must
>>> go way beyond the funding of OSGeo events and the managment of
>>> consumables
>>> or swag, as it mostly did (or not) until now.
>>> OSGeo Live is one of our best marketing tool to showcase some of the
>>> Foundation's software projects, but not to promote and market the
>>> Foundation itself IMHO.
>>> OSGeo Live must of course be kept inside a new marketing plan, but
>>> the
>>> latter shouldn't be built on DVDs and events only.
>>>
>>> According to me, improving OSGeo Marketing globally is one of the
>>> most
>>> important and urgent action to be taken according to the new
>>> strategic plan
>>> defined by the Board.
>>> It must help OSGeo to be presented as more matured, more inclusive,
>>> more
>>> professional, and fully considered by the broader geospatial
>>> community.
>>>
>>> I believe such reborn Marketing Committee should work closely along
>>> with
>>> the Board of Directors, the Website Committee and a few motivated
>>> contributors, in order to:
>>>
>>> - Define a consitent OSGeo identity from existing material
>>> (including
>>> revised graphic guidelines, new shapes and colors aligned with
>>> identified
>>> needs and recent web trends, new scalable vector graphics, web fonts
>>> ...)
>>> - Refine the OSGeo web identity (including main site redesign
>>> through the
>>> developement a new drupal theme, responsive webdesign, efficient and
>>> reusable visuals...)
>>> - Enhance OSGeo web content and presence (including blog, journal,
>>> newsletter and bring more activity on various social networks)
>>> - Market the OSGeo brand online and at all kind of events (including
>>> consumables management, viral marketing, direct marketing...)
>>>
>>> Such actions could be prioritized and voted by the Committee's
>>> members,
>>> coordinated by the commitee's chair according to the Committee
>>> members, and
>>> aligned with the allocated budget and volunteered time.
>>>
>>> I sincerly hope we can reboot and improve our Marketing Committee
>>> together, in order to grow and market our Foundation better.
>>> Let us talk, decide and act now ! Enough rest for MarkCom' !
>>>
>>> Best regards,
>>>
>>> Nick
>>>
>>> 2016-03-15 8:42 GMT+01:00 Cameron Shorter
>>> <cameron.shorter at gmail.com>:
>>>
>>> OSGeo needs help distributing money to worthy causes. We need an
>>> OSGeo
>>> Santa Clause.
>>>
>>> The current state of play is:
>>> * The OSGeo Board has allocated budget for an OSGeo marketing
>>> committee
>>> to distribute.
>>>
>>> * But, our OSGeo Marketing committee has imploded. (I was the last
>>> chair, a few years back). It seems no one is interested in the
>>> administrative tasks of giving away money, doing the administrative
>>> work of
>>> writing cheques, being accountable, deciding which requests get
>>> funded
>>> verses which don't based on a set of guidelines.
>>>
>>> My take is that handing out money to worthy marketing causes can't
>>> be
>>> too important, as it is not bugging anyone enough to want to step up
>>> and
>>> volunteer to fix it. But I'd be delighted to proven wrong, and see
>>> some
>>> people volunteer to step up to revitalise the OSGeo marketing
>>> committee. If
>>> you are possibly interested, please speak up. I'd be happy to help
>>> you get
>>> started.
>>>
>>> A first task would be to consider this request from Bob.
>>>
>>> Warm regards, Cameron
>>>
>>> On 9/03/2016 6:29 am, Jody Garnett wrote:
>>>
>>> Sounds like an amazing event, marketing committee should have a
>>> budget
>>> to work against shortly (it is an agenda topic for this week and you
>>> can
>>> see the budget
>>>
>>> <
>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016
>> >
>>
>>> [1]
>>>
>>> on the wiki ).
>>>
>>> Cameron is involved with both marketing committee and OSGeo live and
>>> should be able to assist.
>>>
>>> --
>>> Jody Garnett
>>>
>>> On 8 March 2016 at 08:59, Bob Basques <bbasques at sharedgeo.org>
>>> wrote:
>>>
>>> All,
>>>
>>> I haven’t heard anything back on the following request from anyone
>>> (other than Jody commenting about where this should be sent . . .).
>>>
>>> So trying again . . .
>>>
>>> --------------------
>>>
>>> All,
>>>
>>> First, let me know if this is the wrong list to request from.
>>>
>>> We’re holding a regional Geo conference and would like to include
>>> a
>>> OSGeo-Live thumb drive in each attendees goody bag.  So, please
>>> consider
>>> this an official request for funding of OSGeo Live Thumb Drives for
>>> the
>>> event.
>>>
>>> This is a multi- discipline, multi-state event for all things Geo.
>>> 60
>>> confirmed presenters.  This will be a highly knowledgable audience
>>> and
>>> because of the varied subject matter it will be an excellent venue
>>> to get
>>> the word out to new folks about OSGeo and it’s mission, via the
>>> OSGeo Live
>>> project.  More info about the event can be seen here:
>>>
>>> www.umgeocon.org [2]
>>>
>>>
>>> We’ve planned for 350 attendees.  We can make our own thumb
>>> drives,
>>> and/or pay to have them made ourselves.  We’ve handed these out in
>>> the past
>>> and will also include a getting started cheat sheet for each user to
>>> get
>>> them going with the least amount of effort.
>>>
>>> I haven’t checked lately for the going rate on these.  Local
>>> suppliers
>>> are advertising ~$5 each for an 8GB USB3.0 blank drive.
>>>
>>> Request is for $2000 ($1750 for Drives, $250 for copying the OSGeo
>>> Live
>>> suite to each).
>>>
>>> Related, my submission of the OSGeo Live presentation has been
>>> accepted
>>> at the event, and there will also be a (free) GeoMOOSE workshop.
>>>
>>> bobb
>>>
>>> --
>>> Bob Basques
>>> <bbasques at sharedgeo.org>bbasques at sharedgeo.org
>>> 612.598.9210
>>>
>>> _______________________________________________
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>>> http://lists.osgeo.org/mailman/listinfo/board
>>>
>>> _______________________________________________
>>> Board mailing
>>>
>>> listBoard at lists.osgeo.orghttp://lists.osgeo.org/mailman/listinfo/board
>>
>>>
>>> --
>>> Cameron Shorter,
>>> Software and Data Solutions Manager
>>> LISAsoft
>>> Suite 112, Jones Bay Wharf,
>>> 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>>
>>> P +61 2 9009 5000,  W www.lisasoft.com [3],  F +61 2 9009 5099
>>>
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>>>
>>
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>>
>> Links:
>> ------
>> [1]
>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016
>> [2] http://www.umgeocon.org
>> [3] http://www.lisasoft.com
>>
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