[OSGeo-Discuss] Recruiting OSGeo Santa Clause(s)

Thu Mar 17 16:11:47 PDT 2016

Thanks for the clarity Marc, there is a very different focus between the
two activities.

My two-cents is what we need here - and what Cameron asked for at the start
of the thread - is volunteers to put time on the table. OSGeo is a
volunteer organization, please in pitch in to make it great.

--
Jody Garnett

On 17 March 2016 at 09:37, Marc VLOEMANS <marcvloemans1 at gmail.com> wrote:

> All
>
>
> If this year's marketing communication and budget is reflecting last
> year's, then that's of course a discretionary Board decision.
> To combine WebCom and MarkCom can in that case be a practical solution, for now...
>
> However, to combine them more permanently would downgrade the 'Art of Marketing'
> to just 'Promotion'. And would not emply the total toolbox at our disposal to grow usage of
> FOSS for GIS. Marketing can be so much more...
>
> In order to really benefit from all marketing has to offer, we need to have established at a minimum level:
> - what are our offerings/products/services and their added end value?
> - what is (are) our target segment audience(s), direct and indirect for the above?
> - how do we create interest for it/these (the promotional aspect) per target group?
> - how/via which appropriate channels do we distribute that offering-product-service (incl OSGeo-Live)
> - which community members/orgs/externals/partners/suppliers are to be involved
> - what are available timelines, resources and deliverables?
> And these questions-answers are to be addressed interdependently in a single coherent approach.
>
> If such approach is considered too far fetched...then just have a single Com
> for the future, focusing on promotional aspects and media; 'PromCom'.
>
> Not my preferred choice, though ;-)
>
>
> Marc Vloemans
>
>
> Kind regards,
>
> Marc Vloemans
>
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
>
>
> 2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden (OSGeo.nl) <
> gert-jan at osgeo.nl>:
>
>> Hi all,
>>
>> The website is a tool, just as OSGeo-Live is a tool.
>> The 2 committees (WebCom and MarkCom) are closely related.
>>
>> In  my opinion MarkCom set the goals and probably defines what tools are
>> needed to reach these goals.
>> WebCom makes sure  one of these tools is up and running.
>> That requires different skill, which makes it a valid choice to keep the
>> 2 committees separated.
>>
>>
>> Regards,
>>
>> Gert-Jan
>>
>>
>>
>> Venkatesh Raghavan schreef op 16-03-2016 7:53:
>>
>>> On 3/16/2016 3:00 PM, Massimiliano Cannata wrote:
>>>
>>> I think that nicolas ideas are fully right. Website is one of the
>>>> best
>>>> marketing tool.
>>>> Maybe making one committee from two dormient make one awake... could
>>>> we
>>>> consider to join webcom and marketing in a new one?
>>>>
>>>
>>> I also think that merging web and marketing committees would make a
>>> lot
>>> of sense.
>>>
>>> Best
>>>
>>> Venka
>>>
>>> Maxi
>>>> Il 15/Mar/2016 21:39, "Jody Garnett" <jody.garnett at gmail.com> ha
>>>> scritto:
>>>>
>>>> Thanks Cameron & Nick, could you start outlining a "reboot" on the
>>>> wiki
>>>> and grab an agenda item for next months board meeting? We also have
>>>> a
>>>> hangout/workparty for board members (and officers?) in case you want
>>>> some
>>>> companionship shaping the wiki page.
>>>>
>>>> --
>>>> Jody Garnett
>>>>
>>>> On 15 March 2016 at 04:38, nicolas bozon <nicolas.bozon at gmail.com>
>>>> wrote:
>>>>
>>>> Dear Cameron, Marketing Committee, OSGeo Directors,
>>>>
>>>> As a member of the so called "dormant" Marketing Committee, i would
>>>> be
>>>> glad to help revitalising it.
>>>>
>>>> In fact it hasn't been a satisfactory nor confortable situation to
>>>> be a
>>>> member of such a forgotten commitee since 2012.
>>>> So i'd like to volunteer for championing such committee reboot, and
>>>> propose to help define strategic changes, recruit new members and
>>>> tackle
>>>> some of the administrative tasks.
>>>> I can also chair the Committee if needed, and if this is
>>>> appropriated for
>>>> gathering the troops. Cameron, I am not Santa (but 'Klaus' only:)),
>>>> but I'd
>>>> be very glad to learn from your experience and we may try to enhance
>>>> things
>>>> together.
>>>>
>>>> However,i think the commitee's mission and role should be revised,
>>>> probably indepth modified, and aligned with the new OSGeo plans.
>>>> My main point is that the mandate of the OSGeo Marketing Committee
>>>> must
>>>> go way beyond the funding of OSGeo events and the managment of
>>>> consumables
>>>> or swag, as it mostly did (or not) until now.
>>>> OSGeo Live is one of our best marketing tool to showcase some of the
>>>> Foundation's software projects, but not to promote and market the
>>>> Foundation itself IMHO.
>>>> OSGeo Live must of course be kept inside a new marketing plan, but
>>>> the
>>>> latter shouldn't be built on DVDs and events only.
>>>>
>>>> According to me, improving OSGeo Marketing globally is one of the
>>>> most
>>>> important and urgent action to be taken according to the new
>>>> strategic plan
>>>> defined by the Board.
>>>> It must help OSGeo to be presented as more matured, more inclusive,
>>>> more
>>>> professional, and fully considered by the broader geospatial
>>>> community.
>>>>
>>>> I believe such reborn Marketing Committee should work closely along
>>>> with
>>>> the Board of Directors, the Website Committee and a few motivated
>>>> contributors, in order to:
>>>>
>>>> - Define a consitent OSGeo identity from existing material
>>>> (including
>>>> revised graphic guidelines, new shapes and colors aligned with
>>>> identified
>>>> needs and recent web trends, new scalable vector graphics, web fonts
>>>> ...)
>>>> - Refine the OSGeo web identity (including main site redesign
>>>> through the
>>>> developement a new drupal theme, responsive webdesign, efficient and
>>>> reusable visuals...)
>>>> - Enhance OSGeo web content and presence (including blog, journal,
>>>> newsletter and bring more activity on various social networks)
>>>> - Market the OSGeo brand online and at all kind of events (including
>>>> consumables management, viral marketing, direct marketing...)
>>>>
>>>> Such actions could be prioritized and voted by the Committee's
>>>> members,
>>>> coordinated by the commitee's chair according to the Committee
>>>> members, and
>>>> aligned with the allocated budget and volunteered time.
>>>>
>>>> I sincerly hope we can reboot and improve our Marketing Committee
>>>> together, in order to grow and market our Foundation better.
>>>> Let us talk, decide and act now ! Enough rest for MarkCom' !
>>>>
>>>> Best regards,
>>>>
>>>> Nick
>>>>
>>>> 2016-03-15 8:42 GMT+01:00 Cameron Shorter
>>>> <cameron.shorter at gmail.com>:
>>>>
>>>> OSGeo needs help distributing money to worthy causes. We need an
>>>> OSGeo
>>>> Santa Clause.
>>>>
>>>> The current state of play is:
>>>> * The OSGeo Board has allocated budget for an OSGeo marketing
>>>> committee
>>>> to distribute.
>>>>
>>>> * But, our OSGeo Marketing committee has imploded. (I was the last
>>>> chair, a few years back). It seems no one is interested in the
>>>> administrative tasks of giving away money, doing the administrative
>>>> work of
>>>> writing cheques, being accountable, deciding which requests get
>>>> funded
>>>> verses which don't based on a set of guidelines.
>>>>
>>>> My take is that handing out money to worthy marketing causes can't
>>>> be
>>>> too important, as it is not bugging anyone enough to want to step up
>>>> and
>>>> volunteer to fix it. But I'd be delighted to proven wrong, and see
>>>> some
>>>> people volunteer to step up to revitalise the OSGeo marketing
>>>> committee. If
>>>> you are possibly interested, please speak up. I'd be happy to help
>>>> you get
>>>> started.
>>>>
>>>> A first task would be to consider this request from Bob.
>>>>
>>>> Warm regards, Cameron
>>>>
>>>> On 9/03/2016 6:29 am, Jody Garnett wrote:
>>>>
>>>> Sounds like an amazing event, marketing committee should have a
>>>> budget
>>>> to work against shortly (it is an agenda topic for this week and you
>>>> can
>>>> see the budget
>>>>
>>>> <
>>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016
>>> >
>>>
>>>> [1]
>>>>
>>>> on the wiki ).
>>>>
>>>> Cameron is involved with both marketing committee and OSGeo live and
>>>> should be able to assist.
>>>>
>>>> --
>>>> Jody Garnett
>>>>
>>>> On 8 March 2016 at 08:59, Bob Basques <bbasques at sharedgeo.org>
>>>> wrote:
>>>>
>>>> All,
>>>>
>>>> I haven’t heard anything back on the following request from anyone
>>>> (other than Jody commenting about where this should be sent . . .).
>>>>
>>>> So trying again . . .
>>>>
>>>> --------------------
>>>>
>>>> All,
>>>>
>>>> First, let me know if this is the wrong list to request from.
>>>>
>>>> We’re holding a regional Geo conference and would like to include
>>>> a
>>>> OSGeo-Live thumb drive in each attendees goody bag.  So, please
>>>> consider
>>>> this an official request for funding of OSGeo Live Thumb Drives for
>>>> the
>>>> event.
>>>>
>>>> This is a multi- discipline, multi-state event for all things Geo.
>>>> 60
>>>> confirmed presenters.  This will be a highly knowledgable audience
>>>> and
>>>> because of the varied subject matter it will be an excellent venue
>>>> to get
>>>> the word out to new folks about OSGeo and it’s mission, via the
>>>> OSGeo Live
>>>> project.  More info about the event can be seen here:
>>>>
>>>> www.umgeocon.org [2]
>>>>
>>>>
>>>> We’ve planned for 350 attendees.  We can make our own thumb
>>>> drives,
>>>> and/or pay to have them made ourselves.  We’ve handed these out in
>>>> the past
>>>> and will also include a getting started cheat sheet for each user to
>>>> get
>>>> them going with the least amount of effort.
>>>>
>>>> I haven’t checked lately for the going rate on these.  Local
>>>> suppliers
>>>> are advertising ~$5 each for an 8GB USB3.0 blank drive.
>>>>
>>>> Request is for $2000 ($1750 for Drives, $250 for copying the OSGeo
>>>> Live
>>>> suite to each).
>>>>
>>>> Related, my submission of the OSGeo Live presentation has been
>>>> accepted
>>>> at the event, and there will also be a (free) GeoMOOSE workshop.
>>>>
>>>> bobb
>>>>
>>>> --
>>>> Bob Basques
>>>> <bbasques at sharedgeo.org>bbasques at sharedgeo.org
>>>> 612.598.9210
>>>>
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>>>>
>>>> _______________________________________________
>>>> Board mailing
>>>>
>>>> listBoard at lists.osgeo.orghttp://lists.osgeo.org/mailman/listinfo/board
>>>
>>>>
>>>> --
>>>> Cameron Shorter,
>>>> Software and Data Solutions Manager
>>>> LISAsoft
>>>> Suite 112, Jones Bay Wharf,
>>>> 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>>>
>>>> P +61 2 9009 5000,  W www.lisasoft.com [3],  F +61 2 9009 5099
>>>>
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>>>
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>>>
>>> Links:
>>> ------
>>> [1]
>>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016
>>> [2] http://www.umgeocon.org
>>> [3] http://www.lisasoft.com
>>>
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