[OSGeo-Discuss] Branding & Marketing Project is *kicked off*!

[Jody Garnett]

We did a call out for volunteers from each committee to have a
representative join the marketing committee back in January when this
activity was being planned. This call out for *geoforall* and *local
chapter* representatives is new and represents a gap in our volunteers -
please help!

I had the off-list question about how much the time commitment to expect. I
am not sure, (since I have not done it). However the meeting notes
<https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit?usp=sharing>
provide
two key bits of information we can use to guess the time commitment:

   1.  Wednesday Meetings at 14:00 UTC
   <https://www.timeanddate.com/worldclock/meetingdetails.html?year=2017&month=4&day=12&hour=14&min=0&sec=0&p1=770&p2=16&p3=235>
-
   we will be strict at keeping these meetings to an hour (since volunteer
   time is precious).
   2. The notes also provide a timeline
   <https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit#heading=h.efujbnsn4wph>
-
   armed with this you can plan which meetings to attend - here is a sample
   for April:

April 12th: Presentation information architecture (sitemaps)
April 19th: Presentation wireframes
April 26th: Presentation initial branding (Concept brand identity and
concept strategy)
April 28th - milestone 2: Delivery of wireframes, information architecture,
initial branding


*My guess at a time commitment* - expect 30 mins a week to keep up with
email and reading, and 1 hour for each week where the meeting topic is a
topic important to your committee.

Based on the timeline it would be good to have geoforall and local chapter
input for next weeks "sitemap" discussion.

Final thing to consider this is one of those activities where *osgeo gets
out what you put in*. Since the current website lasted us 10 years we would
like to do a good job.

--
Jody Garnett

On 6 April 2017 at 12:57, Jody Garnett <jody.garnett at gmail.com> wrote:

> Just asking for a recommendation Maria - I know you are busy doing UN and
> Board.
>
> Is there someone in the geoforall community who could take part? Europe
> preferred, but as with everything passion is more important than timezone.
> Looks like meetings are each Wednesday, and we could ask Jeffrey which
> weeks input would be needed.
>
>
> --
> Jody Garnett
>
> On 6 April 2017 at 12:21, Maria Antonia Brovelli <maria.brovelli at polimi.it
> > wrote:
>
>> Jody, I'm too committed with UN (mainly) and the Board (less but still
>> some time) and I have no time for breathing. Let us see if Peter can do
>> that. If not, we will search somebody else. I suppose that there can be
>> people interested ;-)
>>
>> Best,
>>
>> Maria
>>
>>
>>
>>
>> *----------------------------------------------------*
>> *Prof. Maria Antonia Brovelli*
>> Professor of GIS and Remote Sensing
>> Politecnico di Milano
>>
>> ISPRS WG IV/4"Collaborative crowdsourced cloud mapping (C3M)"
>> http://www2.isprs.org/commissions/comm4/wg4.html, Board of Directors
>> of OSGeo; GeoForAll Advisory Board; NASA WorldWind Europa Challenge;
>> SIFET Advisory Board
>>
>>
>> UN-GGIM Italy, UN-GGIM Academic Network Task Team, UN OpenGIS Initiative
>> (Chair of the Capacity Building WG)
>>
>>
>> *Sol Katz Award 2015*
>>
>>
>>
>> P.zza Leonardo da Vinci, 32 - Building 3 - 20133 Milano (Italy)
>>
>> Tel. +39-02-23996242 <+39%2002%202399%206242> - Mob. +39-328-0023867
>> <+39%20328%20002%203867>,   <maria.brovelli at polimi.it>maria.brovel
>> li at polimi.it
>>
>>
>>
>>
>>
>>
>>
>>
>> ------------------------------
>> *Da:* Jody Garnett <jody.garnett at gmail.com>
>> *Inviato:* giovedì 6 aprile 2017 21.15
>> *A:* Jeffrey Johnson; Maria Antonia Brovelli; petermooney78 at gmail.com
>> *Cc:* OSGeo Discussions
>> *Oggetto:* Re: [OSGeo-Discuss] Branding & Marketing Project is *kicked
>> off*!
>>
>> The contacts page <https://wiki.osgeo.org/wiki/Contacts#Committees> does
>> not list GeoForAll <http://www.geoforall.org/> - but does have something
>> for the (now defunct?) education committee:
>>
>>    - Education and Curriculum Committee
>>    <https://wiki.osgeo.org/wiki/Education_and_Curriculum_Committee> -
>>    Charlie Schweik - cschweik at pubpol.umass.edu (checked 2014-10-09)
>>
>> Visiting geoforall.org shows shows regional chairs and contact
>> information <http://www.geoforall.org/how_to_join/> for several regions:
>>
>>    - *Europe Region: *Chairs: Maria Brovelli (Italy) and Peter Mooney
>>    (Ireland)
>>
>> Maria and Peter do you have a local contact that would be willing to join
>> the marketing committee? I know Helena was helpful in reviewing the initial
>> proposals, but it would be great to have more contacts in the same timezone
>> as GetInteractive.
>>
>>
>> --
>> Jody Garnett
>>
>> On 6 April 2017 at 09:24, Jeffrey Johnson <ortelius at gmail.com> wrote:
>>
>>> Hi Folks,
>>>
>>> After completing the EOI/RFP process last month, the marketing
>>> committee has finally kicked off our project [1] with the selected
>>> vendor Get Interactive [2].
>>>
>>> The minutes from our kickoff meeting yesterday can be found here [3],
>>> and more background information, including the documents that describe
>>> the scope of the project can be found here [1]
>>>
>>> In summary, this project will produce 3 sets of output; 1) An updated
>>> set of branding for our organization and its sub-brands which will be
>>> delivered as a standard online organizational brand style guide. 2) A
>>> new website theme and foundational content which will be heavily
>>> oriented toward on-boarding new users and guiding them toward an
>>> appropriate set of software for their needs. The new website will
>>> provide a home for sub-brands (OSGeo-live, GeoForAll, Local Chapters
>>> etc) that wish to use the overall theme and structure 3) A set of
>>> digital templates and collateral for print marketing materials that
>>> will be able to be customized and used by local chapters and GeoForAll
>>> labs or for general outreach. The gory details for each of these
>>> components can be found in the EOI document [4].
>>>
>>> We will be working with SAC on standing up the new site and
>>> distributing these materials and our goal is to have the new site live
>>> before FOSS4G in Boston and to be ready to onboard content
>>> contributors (YOU!!).
>>>
>>> We have a representative from SAC (Harrison Grundy) who has joined our
>>> project team and are specifically looking for someone to join from the
>>> GeoForAll initiative as well as someone to represent the interests of
>>> the local chapters projects. We really invite *anyone* from the
>>> community to help us manage this project, so if you are available to
>>> fill these roles, please join the marketing list and speak up!
>>>
>>> Our committee will be providing regular updates to this list
>>> approximately once a month and there will be ample opportunity for you
>>> to provide feedback as we move through the process. Please speak up!,
>>> but lets all work very hard to be constructive and look toward the
>>> larger goal of presenting OSGeo, our projects and initiatives
>>> professionally, clearly and most of all in a way that is easily
>>> accessible to the large number of GIS users out there who may not yet
>>> be familiar with open source and are looking to us as their Open
>>> Source Compass.
>>>
>>> Happy to answer any questions about the process or deliverables here
>>> or on the marketing list. We are extremely excited to finally be able
>>> to update our brand and external facing presence. We look forward to
>>> your input and participation!
>>>
>>> Jeffrey Johnson (on behalf of the Marketing Committee)
>>>
>>> [1] http://www.osgeo.org/marketing/rebranding.html
>>> [2] https://www.getinteractive.nl/
>>> [3] https://lists.osgeo.org/pipermail/marketing/2017-April/003471.html
>>> [4] http://www.osgeo.org/sites/osgeo.org/files/Page/OSGeoBrandin
>>> gMarketingWebsiteEOI.pdf
>>> _______________________________________________
>>> Discuss mailing list
>>> Discuss at lists.osgeo.org
>>> https://lists.osgeo.org/mailman/listinfo/discuss
>>
>>
>>
>
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