[FOSS4G2016] A postcard for promoting the conference on print media: Rien ne va plus

anton at foss4g2016.org anton at foss4g2016.org
Wed Jul 8 10:41:58 PDT 2015 

Hi,

the Gimp files along with PNG and PDF files of the last version are in 
the SVN now, for everyone who wants to play around with it:

   https://svn.osgeo.org/osgeo/foss4g/2016/documents/postcards/

Regards
Anton

On 2015-07-08 10:39, till.adams at fossgis.de wrote:
> Hi Anton, @All,
> 
> many thanks again for your efforts.
> 
> I just ordered 500 postcards, so any wishes for improvements are
> obsolete for now.
> 
> 
> So far, Till
> 
> 
> 
> 
> Am 2015-07-07 23:57, schrieb anton at foss4g2016.org:
>> Hi,
>> 
>> the single colored and blurred OSGeo-logo were intentional. I find
>> the green logo much harder to see, since it's over a green forest, and
>> besides: there is the full color version on the back side. The
>> blur/glow was there to make the light shadow in the background more
>> subtle (which obviously worked since nobody complained about it =).
>> The shadow is there to enhance the contrast, and since it's part of
>> the background too, I hope you don't object to the 'Do not' part 'b'
>> that states 'Add dark drop shadows to the logo'. Due to the dark, wild
>> background and the wide radius of the shadow (which doesn't really
>> make it a 'drop' shadow in this sense, as shown in the guide), I still
>> find it subtle enough and it makes a great difference for the
>> readability from the far.
>> 
>> Neither single color mode nor shadow as common contrast enhancement
>> tool on a non-white(!), noisy(!) background *in combination* with
>> white foreground are taken into concern in the style guide (a weakness
>> of it, as I think). Is the guide incomplete maybe? (At least it's a
>> very small compared to other style-guides I've seen and seems to be
>> designed especially for business cards and white or green paper.)
>> 
>> As for the single color: Logo-design-101 says, that a logo should
>> always be printable using one color (i.e. for black-only printers).
>> The OSGeo-logo's design itself is definitly capable of it.
>> 
>> I vote for the white logo at least *in this instance*. The
>> alternative would be a white box around it, for which I would ask
>> someone else to do that. I couldn't bring that over my heard (for the
>> logo's sake =).
>> Or something else... any ideas?
>> 
>> So for the final version I just took out the glow and weakend the
>> shadow a bit. Here are the ready-to-print versions as PDF:
>> 
>> Front: http://antonpopov.de/foss4g-2016/postcard/front-06-final.pdf
>> Back:  http://antonpopov.de/foss4g-2016/postcard/back-03-final.pdf
>> 
>> or as PNG:
>> 
>> Front: http://antonpopov.de/foss4g-2016/postcard/front-06-final.png
>> Back:  http://antonpopov.de/foss4g-2016/postcard/back-03-final.png
>> 
>> A commit to the SVN (including cleaned up XCF's) will follow soon.
>> 
>> Thank you all for having an opinion and commenting on the topic =)
>> That made this a lot easier!
>> 
>> Regards
>> Anton
>> 
>> On 2015-07-07 14:09, till.adams at fossgis.de wrote:
>>> Hi Gert-Jan,
>>> do you ask Anton to change the logos color with that?
>>> If so, @Anton, if that is still possible, just do it and then pass
>>> over the final print-drafts, so I can start the printing of the
>>> postcards. As I'll see some guys in Como (Jeff, Gert-Jan, others) I
>>> will make some more, so you guys can distribute them as well.
>>> So far, Till
>>> 
>>> Am 2015-07-07 13:53, schrieb Gert-Jan van der Weijden - Stichting 
>>> OSGeo.nl:
>>>> Hi Anton,
>>>> Great job!
>>>> Of your so-called 3 "minus-points" (transparancy, hard-to-read-text 
>>>> and
>>>> non-style-guide color of logo) I think only the color of the logo is 
>>>> a
>>>> concern.
>>>> Is it because of readability on the rather gre nlower-left 
>>>> background that
>>>> you choose a white (instead of a green) logo?
>>>> Just made a small test myself with the original (dark & light green) 
>>>> logo:
>>>> even for me (being colourblind, really!) the readability of the logo 
>>>> is
>>>> absolutely fine.
>>>> And thank a lot for pointing me to me the OSGeo style guide. Another 
>>>> hidden
>>>> gem!
>>>> 
>>>> regards,
>>>> Gert-Jan
>>>> 
>>>> 
>>>> 
>>>> -----Oorspronkelijk bericht-----
>>>> Van: foss4g2016-bounces at lists.osgeo.org
>>>> [mailto:foss4g2016-bounces at lists.osgeo.org] Namens Jeff McKenna
>>>> Verzonden: dinsdag 7 juli 2015 13:39
>>>> Aan: foss4g2016 at lists.osgeo.org
>>>> Onderwerp: Re: [FOSS4G2016] A postcard for promoting the conference 
>>>> on print
>>>> media
>>>> Great work Anton!  Super. Thank you for including the OSGeo logo.
>>>> PS. you'll never hear me complaining of over-using SVN :)
>>>> -jeff
>>>> 
>>>> 
>>>> 
>>>> On 2015-07-06 8:05 PM, anton at foss4g2016.org wrote:
>>>>> Hey folks!
>>>>> I can't think strait anymore... It's been a crazy day and I'm 
>>>>> tired,
>>>>> so I declare the next episode of the postcard series as open to
>>>> discussion:
>>>>> Front: http://antonpopov.de/foss4g-2016/postcard/front-06.png
>>>>> Back:  http://antonpopov.de/foss4g-2016/postcard/back-03.png
>>>>> Featuring:
>>>>> + a new photo theme (thanks to Till and the City of Bonn) a new set 
>>>>> of
>>>>> + open fonts (thanks to Gert-Jan for pointing that [1] out):
>>>>>    * 'Open Sans' (Apache License Version 2.0)
>>>>>    * 'Pecita Expanded' (handwriting font / SIL OPEN FONT LICENSE
>>>>> Version
>>>>> 1.1 (memo to self: read it!))
>>>>> - fancy transparency stuff
>>>>> - an OSGeo logo at the front that propably goes against the style
>>>>> guide [2]
>>>>> - text that may be hard to read
>>>>> @Jeff: I thought about putting the Gimp files to the SVN, but on
>>>>> forseeing an upload of more than 100 MB - that would take half a 
>>>>> day
>>>>> to complete - I resigned. I'll clean up the files to reduce the 
>>>>> size,
>>>>> but not today =)
>>>>> Good night
>>>>> Anton
>>>>> [1] http://openfontlibrary.org
>>>>> [2]
>>>>> 
>>>>> https://svn.osgeo.org/osgeo/marketing/guidelines/OSGeo%20Official%20Br
>>>>> anding%20Guide.pdf
>>>>> 
>>>>> 
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