[Live-demo] [Marketing] osgeo live logo, and website presentation
Cameron Shorter
cameron.shorter at gmail.com
Tue Aug 29 13:30:51 PDT 2017
Hi Jody,
Some help from the marketing team with a mock up would be welcomed.
(While we agreed on a concept of a "play" icon we haven't had a
volunteer step up to create the logo).
I hadn't read the overnight email trail before our OSGeo-Live meeting
(an issue with being on a 6:30am conference call). Although we voted for
the Play icon, I can see potential in the lightning emoji that Ben
suggested as well. It would be interesting to see a mock up of a
"OSGeo⚡LIVE" as well.
Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
Re fonts and colours, I expect existing fonts and colours should be fine.
Jugen, re the "playground" suggestion. While I see potential value in
it, but could be seen as child and not a serious option. (We do want
OSGeo-Live to be taken seriously.)
Warm regards, Cameron
On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
> Hm, reading "play" triggered a association with "playground" here - while the
> meant "play" is more used for consuming a film something.
>
> How about using something like
> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg ?
On 28/8/17 2:09 pm, Jody Garnett wrote:
> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>
> Points for Thunderstruck reference now I have it stuck in my head.
> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
> <mailto:ben at transient.nz>> wrote:
>
> I like neither the heart (more "love" than "live") nor the laptop (too
> complex and tied to one technology). I think more of live electricity
> and live performance.
>
> How about a lightning symbol? Or just leave the nice clean new OSGeo
> compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
> Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
> avoid brand dilution. Something like:
>
> OSGeo
> ⚡ LIVE ⚡
>
On 30/8/17 5:12 am, Jody Garnett wrote:
> I like it - good insight!
>
> The marketing committee is here to encourage everyone, so if you are
> happy we are happy.
>
> Do you need a hand making a mock up or are enough assets available in
> github for you to work with? I am also interested in application of
> fonts and text, are there enough options for the OSGeo live team to
> work with?
>
>
> --
> Jody Garnett
>
> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
> <mailto:cameron.shorter at gmail.com>> wrote:
>
> All, in our OSGeo-Live weekly meeting today [1] we discuss a new
> OSGeo-Live logo and came to the conclusion that a "Play" logo
> would be a good way to convey what we stand for. (OSGeo-Live
> allows people to run OSGeo applications). While a traditional play
> logo is a right pointing triangle in a circle, we were thinking we
> could put a right pointing logo inside the outer ring of the OSGeo
> logo (replacing the inner star).
>
> This would address our goal of being tied to OSGeo, but also
> linking to our project attributes.
>
> Is this something that people in the marketing committee would
> consider acceptable? (Hopefully so, as a prior suggestion from the
> marketing committee was similar - putting a heart in the middle of
> the OSGeo ring).
>
> Warm regards, Cameron
>
> [1]
> http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
> <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>
>
> On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>> What we did in the style guide is be clear about what is going on:
>>
>> 1) osgeo mark and logo
>> 2) sub brands - use the osgeo mark with different text (two
>> presentations are available to allow of OSGeo:UK style)
>>
>> And then:
>>
>> 3) distinct brands - use their own mark. Distinct marks are able
>> to use the color and fonts and some branding elements to be
>> visually part of OSGeo (but because they use their own mark they
>> are forming a distinct brand)
>>
>> We have used GeoForAll and OSGeo Live as examples of distinct brands.
>>
>> This was a case of us not being familiar with the terminology
>> around branding, hopefully armed with the above breakdown it will
>> be easier to explain.
>>
>> We went back with the graphics designer multiple times learning
>> more each meeting. This produced things like the OSGeo:UK
>> alternate text for a sub brand, and experimented with a few
>> examples of distinct brands. We also have some unknowns,
>> specifically what to do on twitter and facebook for avatar
>> pictures for osgeo local chapter feeds. We would like to use the
>> osgeo mark unaltered but the format does not allow for that and
>> the circle avatar design target limits options (it is intended
>> for a face after all).
>>
>> Please have a look at page 5 of the style guide at the top of
>> this thread.
>>
>> See page 5 here -
>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>
>>
>> From the marketing committee perspective we have as you say "just
>> invested in a professionally developed corporate identity, logo
>> and guidelines". It will take a bit of hand holding, and some
>> tradeoffs, as we explain options to projects, local chapters and
>> committees.
>>
>> With respect to this weeks meeting we should focus on the website
>> site map gap analysis, prioritizing the outstanding issues (whole
>> sections of the website do not work yet), and complete the
>> contract with Get Interactive in a timely fashion. I would not
>> feel good about going back to the sub brand handling for a forth
>> time. Several groups had a chance for direct 1 on 1 during the
>> code sprint and we should move on to finishing this project.
>>
>> By the same token we are iterating on the choose-a-project
>> graphics; while I was able to offer some clarifications during
>> the code sprint I would really applicate some backup by someone
>> with more cartographic & analsyis experience then me. In many
>> senses I am just a developer and we need input from someone with
>> more experience of our target audience than I can provided.
>>
>>
>> --
>> Jody Garnett
>>
>> On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>> <mailto:shfeldman at gmail.com>> wrote:
>>
>> We have just invested in a professionally developed corporate
>> identity, logo and guidelines. I disagree with Cameron
>> (doesn't happen often) on allowing a high degree of
>> flexibility in the user of the logo and interpretation of the
>> guidelines.
>>
>> Let's try to follow the guidelines as closely as possible -
>> use the logo as intended or continue with a project specific
>> logo and have a small OSGeo logo separately, don't change the
>> logo colours. Let's note any problems we encounter and review
>> after a year
>>
>> Steven
>>
>>
>> > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>> <mailto:marketing-request at lists.osgeo.org> wrote:
>> >
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>> >
>> >
>> > Today's Topics:
>> >
>> > 1. Re: [Live-demo] osgeo live logo, and website presentation
>> > (Cameron Shorter)
>> >
>> >
>> >
>> ----------------------------------------------------------------------
>> >
>> > Message: 1
>> > Date: Sun, 27 Aug 2017 04:03:56 +1000
>> > From: Cameron Shorter <cameron.shorter at gmail.com
>> <mailto:cameron.shorter at gmail.com>>
>> > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>> <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>> > <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>> > Cc: "live-demo at lists.osgeo.org
>> <mailto:live-demo at lists.osgeo.org>"
>> <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>> > "marketing at lists.osgeo.org
>> <mailto:marketing at lists.osgeo.org>"
>> <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>> > Subject: Re: [Marketing] [Live-demo] osgeo live logo,
>> and website
>> > presentation
>> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>> <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>> > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>> >
>> > Jody, others,
>> >
>> > Looking at the branding style guide, there is some
>> ambiguity between the
>> > goal of allowing sub-brands (which would involve being
>> creative with how
>> > the logo is used with other graphical concepts) and dos and
>> don'ts which
>> > state not changing the logo. I suggest Dos and Don'ts be
>> suggestions and
>> > goals rather than hard rules in order to enable people to
>> be creative.
>> > Eg: if a chapter wanted to use their country's flag colours
>> within the
>> > logo, I think that should be ok. It is in the designer's
>> interest to try
>> > and align with the core OSGeo-Logo, so they will likely do
>> a good job of
>> > making it obvious there are OSGeo roots.
>> >
>> > Eg: Spanish logo:
>> >
>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>> >
>> > For OSGeo-Live, I'm expecting we will want to work out a
>> way to weave a
>> > heart (or some other image aligned with "live") into the
>> logo somehow.
>> > We may want to retain the blue heart. That should be ok and
>> up to us to
>> > do a good job of deciding that.
>> >
>> > You might notice OSGeo-Live has broken the style guide by
>> using the logo
>> > in over another image in our screenshot:
>> >
>> > https://live.osgeo.org/_images/osgeolive_menu.png
>> <https://live.osgeo.org/_images/osgeolive_menu.png>
>> >
>> > In previous releases we have used washed out versions of
>> the logo, of
>> > large, off-center parts of the logo. It was artistic and
>> looked good,
>> > and provided the link back to OSGeo. We should empower the
>> creative
>> > people in our community to be creative in that way.
>> >
>> > The guide is prescriptive about only being shown on a white
>> background.
>> > Again, that should be a recommendation rather than a rule.
>> If I have a
>> > presentation template with a light blue background, I
>> should be able to
>> > put a logo over the top, without needing to create a white
>> square to put
>> > under it. As a creator, I should be able to decide which
>> looks best.
>> >
>> > Cheers, Cameron
>> >
>> >
>> >>
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>>
>>
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>
>
> --
> Cameron Shorter, Software and Data Solutions Manager,
> Jirotech Pty Ltd,
> Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>
> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254 <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>
> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254 <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>
>
--
Cameron Shorter
M +61 419 142 254
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