Poll: MapServer and Autodesk

[Gary Lang]

Below is a note that Tyler Mitchell and I put together to help describe
some of  the 'open letter' groups' thinking around the name issue.
There is also a new POLL related to it - please vote when you have a
minute.  It will be very helpful to measuring peoples' opinions.

 

http://mapserver.gis.umn.edu/community/polls/ms_autodesk

 

At the end of this message is a poll for you to vote on.

 

Those of us that signed the open letter may not have laid out exactly
what it meant to us to have a shared name brand.  This note is an
attempt lay out those reasons clearly, so we all understand why we
thought it was important to share name brands.

 

Each of us knew that:


* MapServer has had a good history, significant market share and has
good equity in its name.  


* Autodesk is a very successful company, with successful products and
has significant amounts of brand equity


* Autodesk were planning to release "Tux" as open source and continue to
develop it through an open source community

 

Autodesk had a choice to make: a) offer to work with MapServer to find
common ground, to build synergies and not compete; or, b) set up their
own open source geospatial software foundation as a home for their
product, develop their own independent branding for their product and
end up competing with MapServer.

 

In the spirit of open source, Autodesk engaged DM Solutions, UMN, Steve
Lime and other developers, etc. to try to find a way to work together.

Granted, it was behind closed doors because an NDA was required for a
public company like Autodesk to even have such a conversation with
outsiders, but we thought we had a very good representation of the
leaders in the community.

 

Our collective thinking was that a common name for the products would be
ideal.  Having both products under the same banner was good, but only if
both products and the foundation could share that common name.  There
was going to be potential for confusion, but sharing a common prefix for
two different products is not unheard of and it was going to be a major
change. We all wanted to keep building on MapServer momentum instead of
ignoring MapServer and building something independent of it.

 

After all the feedback from the community, it's more than obvious that
the naming is an major issue.  But the naming of both the products
really represents the willingness to share the brand or not.  A
"MapServer Foundation" cannot equally represent both MapServer and
MapGuide.  The names are the brand.  If a product can't use the name,
then it isn't using the brand.  

 

Autodesk decided that it would rather take the harder road and work with
an existing community, than go it alone and work against that community.

And the MapServer stakeholders decided they would take the hard road and
work with Autodesk to find a common path, rather then compete
head-to-head.

 

Then the story broke, and the MapServer community had the reaction we
all saw to the name. The general reaction to the announcement outside of
the MapServer community has actually been quite positive.

 

If a common name brand can't be used, then one alternative will be that
MapServer is not going to be leading the startup of a foundation that
can house both MapServer and Tux.  As well, such a foundation can not be
called the "MapServer Foundation" any more than it should be called the
"MapGuide Foundation".  In many ways, voting against sharing the name
brand is actually voting against working with Autodesk on starting the
MapServer Foundation. Autodesk will not be willing to put their
investment into a foundation that hides their name brand under the name
of another web-based mapping project. It has already invested a lot of
money in promoting the "MapServer Foundation", which no one else has
ever done.

 

So this was the thinking and these are the choices.  We didn't do it all
perfectly and not having broader community input was a real problem. I
wish that we could have put the following question out there for
community feedback from the very start.

 

Here is the poll question, please cast your vote and comment on the poll
online at:

 

http://mapserver.gis.umn.edu/community/polls/ms_autodesk

 

-------------

 

What serves the MapServer Community best?

 

a) Work with Autodesk under the MapServer Foundation, creating a unified
brand name, with MapServer and Autodesk lending their respective brand
equities to each other and working together to make open source web
mapping the platform of choice.

 

b) Work with Autodesk to release its product through a foundation with a
different name such as "MapTools", with MapServer now competing directly
with the new brand name that will be created and heavily promoted by
Autodesk, even though they will likely be housed by the same foundation.

 

Gary Lang

Tyler Mitchell

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