[Marketing] Marketing Plan

Daniele daniele at media.osaka-cu.ac.jp
Sun Dec 2 20:15:41 EST 2007

Dear Cameron,

It would be fantastic to see your contributions there, please... Feel 
free to modify it and include as much information as you like.

Kind regards,

> Daniele,
> This marketing plan is a great idea, and has many similarities to the 
> equivalent plan for a company like Lisasoft who is looking to provide 
> commercial support for Open Source.
> If you like, there is quite a bit of content I could cut and paste 
> into this page.
> (I'm asking first because I want to make sure you are happy with a lot 
> of extra content being added).
> Dave McIlhagga wrote:
>> Hi Daniele,
>> Thank you for the info -- the article you referenced is quite 
>> interesting .. for anyone who'd like to give it a read:
>> http://www.conservationimpact.com/marketing.pdf
>> Dave
>> On 27-Nov-07, at 3:53 AM, Daniele wrote:
>>> Dear Dave,
>>> I would like to thank you very much for your valuable comments. The 
>>> Marketing _Outline_ is a way to start *organizing* our marketing 
>>> thoughts in a *structured* way and it will be fantastic if everyone 
>>> could contribute to make it better. So if you have ideas, please 
>>> feel free *modify it, improve it*. As a Wiki, that is the “modus 
>>> operandi”. Anyway, I have a good reading suggestion that might also 
>>> help, Shelli Bischoff has great small, straight to the point article 
>>> called “Nonprofit Marketing with a Purpose: Developing a Strategic 
>>> Marketing Plan to Engage New Audiences” it summarizes the steps a 
>>> non profit can take to make a marketing plan. If you have the chance 
>>> to read it, you will see that the outline on the wiki covers most of 
>>> the topics she talks about... great reading, really!
>>> And about the commercial enterprises, YES!!! OSGeo is *not* one of 
>>> those and it is _*extremely*_ important to point that out. But is it 
>>> possible that a user that *PAYS* for a service wouldn't like to 
>>> _*save up*_ using a compatible (and sometimes better) *FREE* 
>>> version? Maybe... _*If they knew about it*_ (here come the marketing 
>>> and promotion again). So why not compete with companies that offer 
>>> commercial products as well? Well that is something to be discussed.
>>> And as for another important thing you pointed out, using the term 
>>> “customers” (as it was on the wiki) is not the best term to describe 
>>> people who use OSGeo's services, what would an appropriate term be: 
>>> Clients, Users, Targets? Great... the discussion is heating up... 
>>> let's get OSGeo in peoples heads and mouths!!!
>>> kind regards,
>>> Daniele.
>>> Dave McIlhagga wrote:
>>>> One question that pops to mind .. obviously OSGeo is not a 
>>>> commercial enterprise delivering software/services etc.. to 
>>>> customers, and in fact has to be particularly sensitive to not 
>>>> compete with companies/individuals who are providing commercials 
>>>> products/services with OSGeo software. However, the marketing plan 
>>>> outline that is shown below is very much along the lines of a 
>>>> typical commercial services/software company.
>>>> Is there a better template out there specific to non-profit 
>>>> organizations / foundations for marketing purposes? This would seem 
>>>> like a much more useful starting point.
>>>> Dave
>>>> On 25-Nov-07, at 11:19 PM, Daniele wrote:
>>>>> Dear Marketing Committee,
>>>>> I have sketched an outline of a possible marketing plan 
>>>>> (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for 
>>>>> it is so that every one in the committee has a clear idea of the 
>>>>> components of such a plan. I think the part about *promotion 
>>>>> *(http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) 
>>>>> is also quite important at the moment as I felt that many of you 
>>>>> need print material to promote OSGeo in events... so we can create 
>>>>> a wiki for that). If you have time, please input your Ideas on it. 
>>>>> Note that it is an outline so the final Plan may look quite 
>>>>> different.
>>>>> Warmest regards,
>>>>> Daniele.
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>> http://lists.osgeo.org/mailman/listinfo/marketing
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>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing

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