[Marketing] Marketing plan part 3

Frank Warmerdam warmerdam at pobox.com
Mon Nov 19 14:16:30 EST 2007


Tyler Mitchell (OSGeo) wrote:
> I agree with Frank's response.  One clarification:
> 
>> PPS. I love the GeoNetwork materials but they *aren't* the sort of things
>> folks could print locally on their color printer to hand out at a 
>> show.  They
>> need to be professionally manufactured and presumably are non-trivially
>> expensive "per run".  I would hate to design materials that end up being
>> difficult/expensive to get into peoples hands.
> 
> There isn't anything inherently prohibitive with printing the 4-sided 
> brochures onto single pages if you happen to have extra inkjet 
> cartridges kicking around ;-)  We should also be able to provide a PDF 
> that "local" print shops can print/copy on demand.   At least that's 
> what I'm hoping for....
> 
> I actually think we'll find that the larger print run options actually 
> end up being more affordable than, say, taking to the local retail/print 
> shop for colour copies.  At least after doing the brochure copies for 
> OSGeo's booth at FOSS4G I was left dreaming of a better solution (better 
> than $0.40 per page at a self-serve colour copier for 2 hours :P ).

Tyler,

I was referring to the nice folded cardboard sleeve that the GeoNetwork
material comes in, with particular cuts/shaping.  Perhaps I'm a bit
confused ... that isn't uncommon!

Best regards,
-- 
---------------------------------------+--------------------------------------
I set the clouds in motion - turn up   | Frank Warmerdam, warmerdam at pobox.com
light and sound - activate the windows | http://pobox.com/~warmerdam
and watch the world go round - Rush    | President OSGeo, http://osgeo.org



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