[Marketing] Marketing Targets

[Daniele]

I think Jason has a great point when he talks about targeting the 
content to the users the website wants to reach. This will help 
obtaining more participants, contributers and consequently sponsors. 
Making a website well ranked in important search engines is also a key 
to develop it's branding, people who are looking for the keywords 
associated to the website will run across a link to it every time they 
make a related search query, that will improve the level of knowledge of 
OSGeo.

I also agree that in order to apply SEO tools, it would be great if key 
marketing concepts are clearly defined. This includes setting the target 
markets and as for that... thumbs up for the prioritizing the focus on 
potential users.

So as Jeroen said, setting up a SWOT analysis is important and in my 
view it will give the Marketing Comity a an interesting path to follow 
and in that case the following topics concerning OSGeo are important to 
be discussed:

* Strengths
* Weaknesses
* Opportunities
* Strengths 

Note, this is a key part of the marketing plan. It would be excellent if 
these topics were discussed.
Just one question, what are Mission and Vision of OSGeo?

Daniele.

Jason Birch wrote:
> Nice email Arnulf.
>  
> WebCom did some initial brainstorming on this, but it kind-of fizzled (due to lack of guidance/mandate?).  You can see some of the results here:
>  
> http://wiki.osgeo.org/index.php/WebCom_OSGeo_Site_Focus <http://wiki.osgeo.org/index.php/WebCom_OSGeo_Site_Focus> 
>  
> It would be great if we could look at website focus from this aspect for navigation, etc.
>  
> Please note that I am absolutely opposed to anything but natural SEO on our web site.  It would be nice to have the ability to add description (for nicer looking SERPs) and keywords for content correlation, generate a site map, etc, etc.  However, I think that the most important website marketing that we can do is to add targetted content that is important to us and our users (no gateway pages).  Once we know who the users we want to target are, we'll be much further ahead :)
>  
> Having used both occult log analysis (Analog, AwStats, WebTrends, etc) and Google Analytics in the past, I have to say that the latter is hands-down better.  I understand that there may be some (privacy?) reluctance to setting up Analytics, but I would be really interested in doing this if there are no show-stoppers.  I'd also like to sign up for a Google Webmaster Tools account so that we can easily see various spider-related problems with our site.  Do these need motions?  And to which committee?  I see a lot of the web-based marketing stuff overlapping with WebCom, and a lot of the technical stuff overlapping with SAC.  I've said this before but...
>  
> Jason
>
> ________________________________
>
> From: Arnulf Christl
> Subject: [Marketing] Marketing Targets
>
>
>
> I suggest to first focus on new potential users, then sponsors. Developers pick all of this it up anyway if they are good. I have put together a few messages and how they are connected. As main targets for Marketing I can identify:
>
>
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