[Marketing] Marketing Plan

[Dave McIlhagga]

One question that pops to mind .. obviously OSGeo is not a commercial  
enterprise delivering software/services etc.. to customers, and in  
fact has to be particularly sensitive to not compete with companies/ 
individuals who are providing commercials products/services with  
OSGeo software. However, the marketing plan outline that is shown  
below is very much along the lines of a typical commercial services/ 
software company.

Is there a better template out there specific to non-profit  
organizations / foundations for marketing purposes? This would seem  
like a much more useful starting point.

Dave



On 25-Nov-07, at 11:19 PM, Daniele wrote:

> Dear Marketing Committee,
>
> I have sketched an outline of a possible marketing plan (http:// 
> wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so  
> that every one in the committee has a clear idea of the components  
> of such a plan. I think the part about promotion (http:// 
> wiki.osgeo.org/index.php/ 
> Marketing_Plan#Selected_Marketing_Strategy) is also quite important  
> at the moment as I felt that many of you need print material to  
> promote OSGeo in events... so we can create a wiki for that).  If  
> you have time, please input your Ideas on it. Note that it is an  
> outline  so the final Plan may look quite different.
>
> Warmest regards,
>
> Daniele.
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> Marketing at lists.osgeo.org
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