[Marketing] Marketing Plan

[Dave McIlhagga]

Hi Daniele,

Thank you for the info -- the article you referenced is quite  
interesting .. for anyone who'd like to give it a read:

http://www.conservationimpact.com/marketing.pdf

Dave



On 27-Nov-07, at 3:53 AM, Daniele wrote:

> Dear Dave,
>
> I would like to thank you very much for your valuable comments. The  
> Marketing _Outline_ is a way to start *organizing* our marketing  
> thoughts in a *structured* way and it will be fantastic if everyone  
> could contribute to make it better. So if you have ideas, please  
> feel free *modify it, improve it*. As a Wiki, that is the “modus  
> operandi”. Anyway, I have a good reading suggestion that might also  
> help, Shelli Bischoff has great small, straight to the point  
> article called “Nonprofit Marketing with a Purpose: Developing a  
> Strategic Marketing Plan to Engage New Audiences” it summarizes the  
> steps a non profit can take to make a marketing plan. If you have  
> the chance to read it, you will see that the outline on the wiki  
> covers most of the topics she talks about... great reading, really!
>
>
> And about the commercial enterprises, YES!!! OSGeo is *not* one of  
> those and it is _*extremely*_ important to point that out. But is  
> it possible that a user that *PAYS* for a service wouldn't like to  
> _*save up*_ using a compatible (and sometimes better) *FREE*  
> version? Maybe... _*If they knew about it*_ (here come the  
> marketing and promotion again). So why not compete with companies  
> that offer commercial products as well? Well that is something to  
> be discussed.
>
> And as for another important thing you pointed out, using the term  
> “customers” (as it was on the wiki) is not the best term to  
> describe people who use OSGeo's services, what would an appropriate  
> term be: Clients, Users, Targets? Great... the discussion is  
> heating up... let's get OSGeo in peoples heads and mouths!!!
>
> kind regards,
>
> Daniele.
>
>
>
> Dave McIlhagga wrote:
>> One question that pops to mind .. obviously OSGeo is not a  
>> commercial enterprise delivering software/services etc.. to  
>> customers, and in fact has to be particularly sensitive to not  
>> compete with companies/individuals who are providing commercials  
>> products/services with OSGeo software. However, the marketing plan  
>> outline that is shown below is very much along the lines of a  
>> typical commercial services/software company.
>>
>> Is there a better template out there specific to non-profit  
>> organizations / foundations for marketing purposes? This would  
>> seem like a much more useful starting point.
>>
>> Dave
>>
>>
>>
>> On 25-Nov-07, at 11:19 PM, Daniele wrote:
>>
>>> Dear Marketing Committee,
>>>
>>> I have sketched an outline of a possible marketing plan (http:// 
>>> wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so  
>>> that every one in the committee has a clear idea of the  
>>> components of such a plan. I think the part about *promotion * 
>>> (http://wiki.osgeo.org/index.php/ 
>>> Marketing_Plan#Selected_Marketing_Strategy) is also quite  
>>> important at the moment as I felt that many of you need print  
>>> material to promote OSGeo in events... so we can create a wiki  
>>> for that). If you have time, please input your Ideas on it. Note  
>>> that it is an outline so the final Plan may look quite different.
>>>
>>> Warmest regards,
>>>
>>> Daniele.
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>
>