[Marketing] Handouts for Conferences
arnulf.christl at wheregroup.com
Wed Apr 30 04:12:08 EDT 2008
Alex Mandel wrote:
> M Team,
> I was poking around at http://www.osgeo.org/visibility and trying to
> figure out what and how many to print for the CGS conference this
> weekend. First, I'd like to suggest that a link this page be more
> prominent and easily located. I had to search google/osgeo in order to
> find it.
Yes, my bad. I never followed up with cleaning and ordering the related pages. We should dedicate an IRC meeting and a few mails up front on this list discussing options and then assign tasks. We are not really good at this yet. Means that we have lots of potential to improve. :-)
> Also I wanted to see if anyone had any newer material or the editable
> files for the v2 handouts.
We have them and I guess Tyler has a set and maybe mpg. Again - this is not really too well organized. But since recently we also have an SVN in place and should probably simply upload whatever we have there so that we can sort out whats good and what needs an update:
http://svn.osgeo.org/osgeo/ (this is all of OSGeo, click on marketing, for our folder). Ask SAC to become a contributor.
> We could use some help figuring out what and how many of each to print.
> We're open to ideas http://wiki.osgeo.org/wiki/CGS_2008
A quick scan of the web site did not tell me anything on the expected number of attendees. It depends a lot on the type of event. Prepare to distribute 10% of 20% of the number of attendees at smaller events (<1000). Depending on the scope of the conference you will see more or less interest for different projects OpenLayers/MapBuilder/Mapbender if its Web 2.0 folks, GRASS if its more scientific and analysis, OSSIM if its 3D building / architecture and 3D enthusiasts, GeoNetwork if its all highlevel public administration and so on.
Thinking backwards - how many people can potentially pass by your booth and which projects do you favor? To how many can you actually talk - and then give them the appropriate selection of brochures individually?
Double numbers for the general OSGeo flyer, it is the most gerenic and good starting point for anybody. Once they end up on the OSGeo web site or Wiki our job is done.
If you have some good soap box talks up the sleeve and there are 1000 or more attendees plan for more. At larger events it depends a lot on how exposed your booth is. This is influenced by the location of the catering, number and duration of pauses, general interest of the attendees, immediate interest triggered by talks and so on.
Generally for updates of the brochures: We try to keep the brochures generic so that they last some time so that if you have ordered and printed in excess you can distribute them elsewhere.
At a later stage we might want to bind the brochures or gather them in a portfolio so that people only have to pick up one to get all. It could be done centrally in off set print and large numbers. But this is a larger issue, very much at an idea stage yet and needs us have a look at our budget.
Hope this helps,
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