[Marketing] Handouts for Conferences

[Tyler Mitchell (OSGeo)]

Hi guys,
The one thing I've learned from several events is that it could work  
out a lot better if you have a "package" of brochures for passers-by  
(e.g. all brochures stapled together)...  Once we got over 10  
projects it was unwieldy to put each individual brochures all out on  
the table :)  It was productive to start discussions and to see which  
projects were most "popular" to take.  However, volunteers spent lots  
of their time grabbing a copy of each one and make a stack for the  
people.  Having a package means you can print double-sided too and  
reduce the paper you are carrying around.

The one thing that the package really needs is a cover sheet though,  
so people don't look at the first project and think the whole package  
is about that one :)

Hope it helps,
Tyler

On 30-Apr-08, at 9:12 AM, Arnulf Christl wrote:

> Alex Mandel wrote:
>> M Team,
>> I was poking around at http://www.osgeo.org/visibility and trying  
>> to figure out what and how many to print for the CGS conference  
>> this weekend. First, I'd like to suggest that a link this page be  
>> more prominent and easily located. I had to search google/osgeo in  
>> order to find it.
>
> Yes, my bad. I never followed up with cleaning and ordering the  
> related pages. We should dedicate an IRC meeting and a few mails up  
> front on this list discussing options and then assign tasks. We are  
> not really good at this yet. Means that we have lots of potential  
> to improve. :-)
>
>> Also I wanted to see if anyone had any newer material or the  
>> editable files for the v2 handouts.
>
> We have them and I guess Tyler has a set and maybe mpg. Again -  
> this is not really too well organized. But since recently we also  
> have an SVN in place and should probably simply upload whatever we  
> have there so that we can sort out whats good and what needs an  
> update:
> http://svn.osgeo.org/osgeo/ (this is all of OSGeo, click on  
> marketing, for our folder). Ask SAC to become a contributor.
> Thoughts?
>> We could use some help figuring out what and how many of each to  
>> print.
>> We're open to ideas http://wiki.osgeo.org/wiki/CGS_2008
>
> A quick scan of the web site did not tell me anything on the  
> expected number of attendees. It depends a lot on the type of  
> event. Prepare to distribute 10% of 20% of the number of attendees  
> at smaller events (<1000). Depending on the scope of the conference  
> you will see more or less interest for different projects  
> OpenLayers/MapBuilder/Mapbender if its Web 2.0 folks, GRASS if its  
> more scientific and analysis, OSSIM if its 3D building /  
> architecture and 3D enthusiasts, GeoNetwork if its all highlevel  
> public administration and so on.
> Thinking backwards - how many people can potentially pass by your  
> booth and which projects do you favor? To how many can you actually  
> talk - and then give them the appropriate selection of brochures  
> individually?
> Double numbers for the general OSGeo flyer, it is the most gerenic  
> and good starting point for anybody. Once they end up on the OSGeo  
> web site or Wiki our job is done.
> If you have some good soap box talks up the sleeve and there are  
> 1000 or more attendees plan for more. At larger events it depends a  
> lot on how exposed your booth is. This is influenced by the  
> location of the catering, number and duration of pauses, general  
> interest of the attendees, immediate interest triggered by talks  
> and so on.
> Generally for updates of the brochures: We try to keep the  
> brochures generic so that they last some time so that if you have  
> ordered and printed in excess you can distribute them elsewhere.
> At a later stage we might want to bind the brochures or gather them  
> in a portfolio so that people only have to pick up one to get all.  
> It could be done centrally in off set print and large numbers. But  
> this is a larger issue, very much at an idea stage yet and needs us  
> have a look at our budget.
> Hope this helps,
> Arnulf.
>> Thanks,
>> Alex
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>
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Tyler Mitchell
Executive Director
Open Source Geospatial Foundation
tmitchell at osgeo.org
P: +1-250-277-1621
M: +1-250-303-1831