[Marketing] Handouts for Conferences

[Alex Mandel]

SVN sounds like a great idea for the editable document formats.
Thanks for the notes Arnulf and thanks for sending the shirts Tyler 
(they're waiting at the post office for me)

I think my crew can manage to straighten out what we need tonight and 
print them out tomorrow.

What do you guys think of a generic business card(or smaller) that just 
has the Osgeo logo, quote and url, and maybe a list of projects as a 
quick if you only take one thing take this small flashy one that fits in 
your wallet.

Thanks,
Alex

Tyler Mitchell (OSGeo) wrote:
> Hi guys,
> The one thing I've learned from several events is that it could work out 
> a lot better if you have a "package" of brochures for passers-by (e.g. 
> all brochures stapled together)...  Once we got over 10 projects it was 
> unwieldy to put each individual brochures all out on the table :)  It 
> was productive to start discussions and to see which projects were most 
> "popular" to take.  However, volunteers spent lots of their time 
> grabbing a copy of each one and make a stack for the people.  Having a 
> package means you can print double-sided too and reduce the paper you 
> are carrying around.
> 
> The one thing that the package really needs is a cover sheet though, so 
> people don't look at the first project and think the whole package is 
> about that one :)
> 
> Hope it helps,
> Tyler
> 
> On 30-Apr-08, at 9:12 AM, Arnulf Christl wrote:
> 
>> Alex Mandel wrote:
>>> M Team,
>>> I was poking around at http://www.osgeo.org/visibility and trying to 
>>> figure out what and how many to print for the CGS conference this 
>>> weekend. First, I'd like to suggest that a link this page be more 
>>> prominent and easily located. I had to search google/osgeo in order 
>>> to find it.
>>
>> Yes, my bad. I never followed up with cleaning and ordering the 
>> related pages. We should dedicate an IRC meeting and a few mails up 
>> front on this list discussing options and then assign tasks. We are 
>> not really good at this yet. Means that we have lots of potential to 
>> improve. :-)
>>
>>> Also I wanted to see if anyone had any newer material or the editable 
>>> files for the v2 handouts.
>>
>> We have them and I guess Tyler has a set and maybe mpg. Again - this 
>> is not really too well organized. But since recently we also have an 
>> SVN in place and should probably simply upload whatever we have there 
>> so that we can sort out whats good and what needs an update:
>> http://svn.osgeo.org/osgeo/ (this is all of OSGeo, click on marketing, 
>> for our folder). Ask SAC to become a contributor.
>> Thoughts?
>>> We could use some help figuring out what and how many of each to print.
>>> We're open to ideas http://wiki.osgeo.org/wiki/CGS_2008
>>
>> A quick scan of the web site did not tell me anything on the expected 
>> number of attendees. It depends a lot on the type of event. Prepare to 
>> distribute 10% of 20% of the number of attendees at smaller events 
>> (<1000). Depending on the scope of the conference you will see more or 
>> less interest for different projects OpenLayers/MapBuilder/Mapbender 
>> if its Web 2.0 folks, GRASS if its more scientific and analysis, OSSIM 
>> if its 3D building / architecture and 3D enthusiasts, GeoNetwork if 
>> its all highlevel public administration and so on.
>> Thinking backwards - how many people can potentially pass by your 
>> booth and which projects do you favor? To how many can you actually 
>> talk - and then give them the appropriate selection of brochures 
>> individually?
>> Double numbers for the general OSGeo flyer, it is the most gerenic and 
>> good starting point for anybody. Once they end up on the OSGeo web 
>> site or Wiki our job is done.
>> If you have some good soap box talks up the sleeve and there are 1000 
>> or more attendees plan for more. At larger events it depends a lot on 
>> how exposed your booth is. This is influenced by the location of the 
>> catering, number and duration of pauses, general interest of the 
>> attendees, immediate interest triggered by talks and so on.
>> Generally for updates of the brochures: We try to keep the brochures 
>> generic so that they last some time so that if you have ordered and 
>> printed in excess you can distribute them elsewhere.
>> At a later stage we might want to bind the brochures or gather them in 
>> a portfolio so that people only have to pick up one to get all. It 
>> could be done centrally in off set print and large numbers. But this 
>> is a larger issue, very much at an idea stage yet and needs us have a 
>> look at our budget.
>> Hope this helps,
>> Arnulf.
>>> Thanks,
>>> Alex
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> 
> Tyler Mitchell
> Executive Director
> Open Source Geospatial Foundation
> tmitchell at osgeo.org
> P: +1-250-277-1621
> M: +1-250-303-1831
> 
> 
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