[Marketing] Exhibition Pack

[Michael P. Gerlek]

Good point.  At the risk of flogging dead horses...

If the question in the floor is "what's the best way to reach people with our message?", then we should first ask "what's our message?".  I could come up with different responses depending on whether we say "promoting open source as an alternative to proprietary stacks" (a general, broad mssg), "getting people to use GDAL and MapServer" (a specific mssg), etc.

-mpg


-----Original Message-----
From: marketing-bounces at lists.osgeo.org [mailto:marketing-bounces at lists.osgeo.org] On Behalf Of Dave McIlhagga
Sent: Monday, December 01, 2008 6:01 AM
To: Paul Ramsey
Cc: OSGeo Marketing
Subject: Re: [Marketing] Exhibition Pack

It begs another question too ... is targeting geospatial events really  
the best way to get to people? Corporately we've pretty much given up  
on it as it just doens't translate into business. I'm not sure if the  
same rule would apply to OSGeo since the marketing drivers are  
different -- but it might be worth trying to do some form of basic  
cost/benefit analysis of the best way forward.


Dave
www.dmsolutions.ca



On 30-Nov-08, at 10:01 AM, Paul Ramsey wrote:

> 40 is absurdly huge. Why don't you troll back and actually look at the
> email list for instances of people saying "we're doing this
> conference..." if it's 20, I'll be surprised.
>
> P.
>
> On Sun, Nov 30, 2008 at 3:25 AM, Cameron Shorter
> <cameron.shorter at gmail.com> wrote:
>> Thanks Tyler for putting numbers in.
>> What we need to complete the budget is a quantity column.
>> How many conference packs do we need to create (I reckon 1 per  
>> local group =
>> 20)?
>> And how many conferences do we support per year. Again, I reckon 2  
>> per local
>> group per year = 40. Plugging these figures into to the budget and  
>> we don't
>> leave much budget for anything else.
>> Attached is a spreadsheet with a quick sketch at what I'm talking  
>> about.
>>
>>
>> Tyler Mitchell (OSGeo) wrote:
>>>
>>> Following from our last meeting and earlier discussions, there'd  
>>> been
>>> consensus to focus marketing efforts on getting a few primary  
>>> pieces of
>>> marketing material together.  With the intent of having a "pack"  
>>> of material
>>> that could sent to (or downloaded and prepared by) someone wanting  
>>> to
>>> represent OSGeo at an event.  Without addressing the issues of
>>> who/what/where could get such a package, we've been focusing on  
>>> what it
>>> might contain.
>>>
>>> Detailed thoughts were hashed through in our last meeting.  I  
>>> threw some
>>> cost estimates up into a table today.  Please have a look, suggest
>>> revisions, etc.
>>>
>>> http://wiki.osgeo.org/wiki/Exhibition_Pack#Cost_Summary
>>>
>>> After we a general idea of potential costs (either per component, or
>>> overall), then we can plug them into our 2009 budget.   Following  
>>> that we
>>> start talking about preparing the components, deciding how to  
>>> distribute
>>> them, searching for sources, etc.
>>>
>>> Tyler
>>>
>>> Tyler Mitchell
>>> Executive Director
>>> Open Source Geospatial Foundation
>>> tmitchell at osgeo.org
>>> P: +1-250-277-1621
>>> M: +1-250-303-1831
>>>
>>>
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>
>>
>> --
>> Cameron Shorter
>> Geospatial Systems Architect
>> Tel: +61 (0)2 8570 5050
>> Mob: +61 (0)419 142 254
>>
>> Think Globally, Fix Locally
>> Geospatial Solutions enhanced with Open Standards and Open Source
>> http://www.lisasoft.com
>>
>>
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
>>
>>
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