[Marketing] Exhibition Pack

[Dave McIlhagga]

One other aspect to think of .. who are you primarily trying to reach.  
I see two primary groups -- and they would probably take two different  
strategies if you want to get to them both:

1. End Users - hard to get to in the traditional GIS space since from  
my experience most users of open source geospatial come from the IT  
domain.
2. Software Developers - especially corporate interests who embed open  
source geo technologies into their service/product offerings -- this  
group can sometimes be found at geo events -- but also general IT  
events.

These two groups are very distinct and require completely different  
messages -- but are probably both very valuable to attract as they are  
both instrumental to the ecosystem.

Dave
www.dmsolutions.ca


On 1-Dec-08, at 12:21 PM, Michael P. Gerlek wrote:

> Good point.  At the risk of flogging dead horses...
>
> If the question in the floor is "what's the best way to reach people  
> with our message?", then we should first ask "what's our message?".   
> I could come up with different responses depending on whether we say  
> "promoting open source as an alternative to proprietary stacks" (a  
> general, broad mssg), "getting people to use GDAL and MapServer" (a  
> specific mssg), etc.
>
> -mpg
>
>
> -----Original Message-----
> From: marketing-bounces at lists.osgeo.org [mailto:marketing-bounces at lists.osgeo.org 
> ] On Behalf Of Dave McIlhagga
> Sent: Monday, December 01, 2008 6:01 AM
> To: Paul Ramsey
> Cc: OSGeo Marketing
> Subject: Re: [Marketing] Exhibition Pack
>
> It begs another question too ... is targeting geospatial events really
> the best way to get to people? Corporately we've pretty much given up
> on it as it just doens't translate into business. I'm not sure if the
> same rule would apply to OSGeo since the marketing drivers are
> different -- but it might be worth trying to do some form of basic
> cost/benefit analysis of the best way forward.
>
>
> Dave
> www.dmsolutions.ca
>
>
>
> On 30-Nov-08, at 10:01 AM, Paul Ramsey wrote:
>
>> 40 is absurdly huge. Why don't you troll back and actually look at  
>> the
>> email list for instances of people saying "we're doing this
>> conference..." if it's 20, I'll be surprised.
>>
>> P.
>>
>> On Sun, Nov 30, 2008 at 3:25 AM, Cameron Shorter
>> <cameron.shorter at gmail.com> wrote:
>>> Thanks Tyler for putting numbers in.
>>> What we need to complete the budget is a quantity column.
>>> How many conference packs do we need to create (I reckon 1 per
>>> local group =
>>> 20)?
>>> And how many conferences do we support per year. Again, I reckon 2
>>> per local
>>> group per year = 40. Plugging these figures into to the budget and
>>> we don't
>>> leave much budget for anything else.
>>> Attached is a spreadsheet with a quick sketch at what I'm talking
>>> about.
>>>
>>>
>>> Tyler Mitchell (OSGeo) wrote:
>>>>
>>>> Following from our last meeting and earlier discussions, there'd
>>>> been
>>>> consensus to focus marketing efforts on getting a few primary
>>>> pieces of
>>>> marketing material together.  With the intent of having a "pack"
>>>> of material
>>>> that could sent to (or downloaded and prepared by) someone wanting
>>>> to
>>>> represent OSGeo at an event.  Without addressing the issues of
>>>> who/what/where could get such a package, we've been focusing on
>>>> what it
>>>> might contain.
>>>>
>>>> Detailed thoughts were hashed through in our last meeting.  I
>>>> threw some
>>>> cost estimates up into a table today.  Please have a look, suggest
>>>> revisions, etc.
>>>>
>>>> http://wiki.osgeo.org/wiki/Exhibition_Pack#Cost_Summary
>>>>
>>>> After we a general idea of potential costs (either per component,  
>>>> or
>>>> overall), then we can plug them into our 2009 budget.   Following
>>>> that we
>>>> start talking about preparing the components, deciding how to
>>>> distribute
>>>> them, searching for sources, etc.
>>>>
>>>> Tyler
>>>>
>>>> Tyler Mitchell
>>>> Executive Director
>>>> Open Source Geospatial Foundation
>>>> tmitchell at osgeo.org
>>>> P: +1-250-277-1621
>>>> M: +1-250-303-1831
>>>>
>>>>
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>> --
>>> Cameron Shorter
>>> Geospatial Systems Architect
>>> Tel: +61 (0)2 8570 5050
>>> Mob: +61 (0)419 142 254
>>>
>>> Think Globally, Fix Locally
>>> Geospatial Solutions enhanced with Open Standards and Open Source
>>> http://www.lisasoft.com
>>>
>>>
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
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