[Marketing] New draft logos

[Michael P. Gerlek]

We also have this page:

  http://wiki.osgeo.org/wiki/VisibilityStats#Google_Hits_for_.22osgeo.22

I hadn't it updated in six months, so I just did it now: I'm not sure
how meaningful it is, though, as the numbers seem to have dropped a lot
since last year? :-(

-mpg

 

> -----Original Message-----
> From: marketing-bounces at lists.osgeo.org 
> [mailto:marketing-bounces at lists.osgeo.org] On Behalf Of Daniele
> Sent: Monday, March 24, 2008 12:45 AM
> To: arnulf.christl at wheregroup.com
> Cc: marketing at lists.osgeo.org
> Subject: Re: [Marketing] New draft logos
> 
> Arnulf Christl wrote:
> > On Wed, March 19, 2008 09:23, Daniele wrote:
> >   
> >> venka.osgeo wrote:
> >>     
> >>> Pericles S. Nacionales wrote:
> >>> ...
> >>>
> >>>       
> >>>> FWIW, I also agree with Michael on this.  We can add the 
> "Project"
> >>>> and "Sponsor" texts without changing the logo.  We can't 
> be changing
> >>>> logos every year--that would be very expensive and will 
> confuse a lot
> >>>>  of people.  I do like the new logos but, as Tyler says, 
> is there a
> >>>> clear rationale for this.  Also, does the rest of OSGeo know that
> >>>> we're changing the logo?  This might be one of those 
> things that could
> >>>> get people riled up when they see things have changed 
> all of a sudden.
> >>>>
> >>>>         
> >>> I agree with above too. Just adding "Project" and
> >>> "Sponsor" in some creative way
> >>> to the existing logo would suffice.
> >>>
> >>> Venka
> >>> _______________________________________________
> >>> Marketing mailing list
> >>> Marketing at lists.osgeo.org
> >>> http://lists.osgeo.org/mailman/listinfo/marketing
> >>>
> >>>
> >>>
> >>>       
> >> Dear all,
> >>
> >>
> >> Yes, a change in the logo can make users confused and taking into
> >> account that the number of Unique Visitors to OSGeo has 
> *more than doubled*
> >> in the last month (look here:
> >> http://wiki.osgeo.org/wiki/KPI%27s_and_AWStat_data) it may 
> not be an
> >>     
> >
> > Hi Daniele,
> > thanks for the pointer, I missed that one. This is good 
> news. I think as
> > long as we do not have deeper content there is not much 
> reason to stay
> > longer than 30 seconds though. Obviously MapGuide will 
> produce most hits
> > as it is the only project that started right off OSGeo and 
> did not have
> > much of a history before.
> >
> > Btw. there are more stats at the Wiki:
> > http://wiki.osgeo.org/wiki/Special:Statistics
> >
> >   
> >> interesting time to change the logo, as this may be a good 
> period for
> >> Branding... in the hope that these visitors will come back 
> to OSGeo, it
> >> is important not to confuse them with a whole new Image... 
> not that the one
> >> we have is perfect, it can definitely be improved. But 
> maybe... this is a
> >> good time to focus on issues such as the marketing _within_ the
> >> Organization (Deciding The Vision and Value
> >> statements for example), stepping towards a possible 
> Marketing Plan _and_
> >> aiming for *more visitors, contributors, sponsors* in a 
> structured way. So
> >> that we can actually measure the return that has occurred over the
> >> marketing investments.
> >>
> >> Daniele.
> >>     
> >
> > As this does not seem to work in the traditional ways of 
> doing marketing
> > (mpg will wholeheartedly follow this line of failure - ahm 
> - thought)
> > maybe we could consider modifying strategies a little.
> >
> > Regards, Arnulf.
> >
> >
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > http://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
> >   
> Great Arnulf,
> 
> Thanks for these extra stats!!! Good to have them.
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/marketing
>