[Marketing] New draft logos

[Daniele]

Arnulf Christl wrote:
> On Wed, March 19, 2008 09:23, Daniele wrote:
>   
>> venka.osgeo wrote:
>>     
>>> Pericles S. Nacionales wrote:
>>> ...
>>>
>>>       
>>>> FWIW, I also agree with Michael on this.  We can add the "Project"
>>>> and "Sponsor" texts without changing the logo.  We can't be changing
>>>> logos every year--that would be very expensive and will confuse a lot
>>>>  of people.  I do like the new logos but, as Tyler says, is there a
>>>> clear rationale for this.  Also, does the rest of OSGeo know that
>>>> we're changing the logo?  This might be one of those things that could
>>>> get people riled up when they see things have changed all of a sudden.
>>>>
>>>>         
>>> I agree with above too. Just adding "Project" and
>>> "Sponsor" in some creative way
>>> to the existing logo would suffice.
>>>
>>> Venka
>>> _______________________________________________
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>>> Marketing at lists.osgeo.org
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>>>
>>>
>>>
>>>       
>> Dear all,
>>
>>
>> Yes, a change in the logo can make users confused and taking into
>> account that the number of Unique Visitors to OSGeo has *more than doubled*
>> in the last month (look here:
>> http://wiki.osgeo.org/wiki/KPI%27s_and_AWStat_data) it may not be an
>>     
>
> Hi Daniele,
> thanks for the pointer, I missed that one. This is good news. I think as
> long as we do not have deeper content there is not much reason to stay
> longer than 30 seconds though. Obviously MapGuide will produce most hits
> as it is the only project that started right off OSGeo and did not have
> much of a history before.
>
> Btw. there are more stats at the Wiki:
> http://wiki.osgeo.org/wiki/Special:Statistics
>
>   
>> interesting time to change the logo, as this may be a good period for
>> Branding... in the hope that these visitors will come back to OSGeo, it
>> is important not to confuse them with a whole new Image... not that the one
>> we have is perfect, it can definitely be improved. But maybe... this is a
>> good time to focus on issues such as the marketing _within_ the
>> Organization (Deciding The Vision and Value
>> statements for example), stepping towards a possible Marketing Plan _and_
>> aiming for *more visitors, contributors, sponsors* in a structured way. So
>> that we can actually measure the return that has occurred over the
>> marketing investments.
>>
>> Daniele.
>>     
>
> As this does not seem to work in the traditional ways of doing marketing
> (mpg will wholeheartedly follow this line of failure - ahm - thought)
> maybe we could consider modifying strategies a little.
>
> Regards, Arnulf.
>
>
>
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>
>
>   
Great Arnulf,

Thanks for these extra stats!!! Good to have them.