[Marketing] New draft logos

[Daniele]

Michael P. Gerlek wrote:
> We also have this page:
>
>   http://wiki.osgeo.org/wiki/VisibilityStats#Google_Hits_for_.22osgeo.22
>
> I hadn't it updated in six months, so I just did it now: I'm not sure
> how meaningful it is, though, as the numbers seem to have dropped a lot
> since last year? :-(
>
> -mpg
>
>  
>
>   
>> -----Original Message-----
>> From: marketing-bounces at lists.osgeo.org 
>> [mailto:marketing-bounces at lists.osgeo.org] On Behalf Of Daniele
>> Sent: Monday, March 24, 2008 12:45 AM
>> To: arnulf.christl at wheregroup.com
>> Cc: marketing at lists.osgeo.org
>> Subject: Re: [Marketing] New draft logos
>>
>> Arnulf Christl wrote:
>>     
>>> On Wed, March 19, 2008 09:23, Daniele wrote:
>>>   
>>>       
>>>> venka.osgeo wrote:
>>>>     
>>>>         
>>>>> Pericles S. Nacionales wrote:
>>>>> ...
>>>>>
>>>>>       
>>>>>           
>>>>>> FWIW, I also agree with Michael on this.  We can add the 
>>>>>>             
>> "Project"
>>     
>>>>>> and "Sponsor" texts without changing the logo.  We can't 
>>>>>>             
>> be changing
>>     
>>>>>> logos every year--that would be very expensive and will 
>>>>>>             
>> confuse a lot
>>     
>>>>>>  of people.  I do like the new logos but, as Tyler says, 
>>>>>>             
>> is there a
>>     
>>>>>> clear rationale for this.  Also, does the rest of OSGeo know that
>>>>>> we're changing the logo?  This might be one of those 
>>>>>>             
>> things that could
>>     
>>>>>> get people riled up when they see things have changed 
>>>>>>             
>> all of a sudden.
>>     
>>>>>>         
>>>>>>             
>>>>> I agree with above too. Just adding "Project" and
>>>>> "Sponsor" in some creative way
>>>>> to the existing logo would suffice.
>>>>>
>>>>> Venka
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org
>>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>>>
>>>>>
>>>>>
>>>>>       
>>>>>           
>>>> Dear all,
>>>>
>>>>
>>>> Yes, a change in the logo can make users confused and taking into
>>>> account that the number of Unique Visitors to OSGeo has 
>>>>         
>> *more than doubled*
>>     
>>>> in the last month (look here:
>>>> http://wiki.osgeo.org/wiki/KPI%27s_and_AWStat_data) it may 
>>>>         
>> not be an
>>     
>>>>     
>>>>         
>>> Hi Daniele,
>>> thanks for the pointer, I missed that one. This is good 
>>>       
>> news. I think as
>>     
>>> long as we do not have deeper content there is not much 
>>>       
>> reason to stay
>>     
>>> longer than 30 seconds though. Obviously MapGuide will 
>>>       
>> produce most hits
>>     
>>> as it is the only project that started right off OSGeo and 
>>>       
>> did not have
>>     
>>> much of a history before.
>>>
>>> Btw. there are more stats at the Wiki:
>>> http://wiki.osgeo.org/wiki/Special:Statistics
>>>
>>>   
>>>       
>>>> interesting time to change the logo, as this may be a good 
>>>>         
>> period for
>>     
>>>> Branding... in the hope that these visitors will come back 
>>>>         
>> to OSGeo, it
>>     
>>>> is important not to confuse them with a whole new Image... 
>>>>         
>> not that the one
>>     
>>>> we have is perfect, it can definitely be improved. But 
>>>>         
>> maybe... this is a
>>     
>>>> good time to focus on issues such as the marketing _within_ the
>>>> Organization (Deciding The Vision and Value
>>>> statements for example), stepping towards a possible 
>>>>         
>> Marketing Plan _and_
>>     
>>>> aiming for *more visitors, contributors, sponsors* in a 
>>>>         
>> structured way. So
>>     
>>>> that we can actually measure the return that has occurred over the
>>>> marketing investments.
>>>>
>>>> Daniele.
>>>>     
>>>>         
>>> As this does not seem to work in the traditional ways of 
>>>       
>> doing marketing
>>     
>>> (mpg will wholeheartedly follow this line of failure - ahm 
>>>       
>> - thought)
>>     
>>> maybe we could consider modifying strategies a little.
>>>
>>> Regards, Arnulf.
>>>
>>>
>>>
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>>   
>>>       
>> Great Arnulf,
>>
>> Thanks for these extra stats!!! Good to have them.
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
>>
>>     
>
>
>
>   

Thanks for updating the stats... nice to have them. Yes the hits have 
declined, but that is not something to be worried about as they are 
actually not visitors but hits on the web server. We have experienced a 
large increase in unique visitors (which is great). So if we look at 
this metric (Unique visitors), the picture is actually more real to what 
is actually happening to OSGeo`s visibility than what it a appears to be 
if we look at Hits.

I mean, usually it is better to track a websites visibility through 
Unique Visitos rather than Hits or even page views.