[Marketing] Website Redesign
jody.garnett at gmail.com
Thu Jan 1 05:16:10 EST 2009
Jason Birch wrote:
> I disagree :)
> It's not about content or graphic design, it's about user experience and
> findability. A redesign has to be primarily about ensuring that the
> site functions as well as possible. You can have all of the content in
> the world, or the prettiest site in the world, but they are both useless
> if users can't immediately access the information they need. The most
> important part of a site design is knowing who your users are, what they
> are looking for, and figuring out how to get them to it faster.
> Any redesign needs to start from a document like this (unfinished?):
> and be informed by accurate and intensive analysis of the web site's
> current traffic patterns. I don't think that we have the latter, and
> would recommend something like Google Analytics for proper analysis.
> The open source traffic analysis tools do not offer nearly the insight
> that can be gained through Analytics, especially with its new custom
> reports and segmentation features.
The document stalled (for which I apologize) since I was not involved in
the correct committee at the time. It would be very helpful to have
current traffic patterns; however we are going to be a bit limited by
what is currently available on the website. Many of the "stories"
mentioned above reflect the needs of users who exist only in my head
(with a few exceptions).
We may do well to look at google trends or something; or talk to those
that have been attending conferences lately in order to update the above
> And yes, finally, we may need a bit of a layout redesign. My preference
> would be to drop the left and right menus from the main page, and
> simplify the user experience. I think that the Mozilla Foundation is a
> good example of this: http://www.mozilla.org/ Apache has gone part of
> the way with the "quick-button" links at the top of the page, but I
> think they could easily drop the second column on the right:
> Notice that I didn't talk about colours, logo positioning, etc at all.
> It's about functionality. All of this is well within Drupal's
> out-of-the-box capabilities.
I am not too worried about the osgeo layout in that respect; I am
worried about the member projects - I wish we had sorted this out before
mapserver.osgeo.org got a redesign for example.
PS. I had never met www.map-server.org before - how confusing.
More information about the Marketing