[Marketing] extending the logo to a local chapter

[Massimiliano Cannata]

my 2 cents...
I agree that the logo has not to be changed...
but what about creating a Logo version for local chapter?
The same logo of OSGeo but with additional space for writing "Official 
Whatever Chapter"?
Maybe just one smallest line below is enough...

Maxi

Michael P. Gerlek wrote:
> Jason's got it right.  I think I wrote the initial draft of those guidelines, and it was never our intention to support changing the core logo itself.
>
> (This is, as Jason says, a basic rule of branding.  At least until such time as we achieve market saturation and ubiquity: at that point, we can start doing holiday-themed riffs like GOOG :-)
>
> -mpg
>
>
> -----Original Message-----
> From: marketing-bounces at lists.osgeo.org [mailto:marketing-bounces at lists.osgeo.org] On Behalf Of Jason Birch
> Sent: Tuesday, January 06, 2009 8:53 AM
> To: marketing at lists.osgeo.org
> Subject: RE: [Marketing] extending the logo to a local chapter
>
> Michael wrote:
>
>   
>> I'm thinking something you can add a box next to the compass logo
>> (like for Associate Member, etc), and we give a color palette
>> for that, but not change the compass itself?
>>     
>
> My take: the logo is a stylized mark / special form of our trademark.
> It is also our "public face" for a majority of users.  Allowing local
> modifications of the image or the text "OSGeo" is counter to a
> consistent branding strategy and trademark management best practices.
>  
> Our policy regarding the logo portion of our trademark appears to have
> been changed by the marketing committee as part of the redesign (?):
>
> http://www.osgeo.org/logos/
>
> "To use any of the other version you need to have a mandate to do so.
> This applies for OSGeo projects, software in incubation, sponsorship or
> a local chapter. Especially for local chapters feel free to modify and
> integrate the OSGeo logo components into whatever you already had.
> Ideally you send your version ot the Marketing Committee so that they
> can have a look at whether our corporate or foundational identity is
> still recognizable."
>
> I'm not sure that this change is entirely within Marketing's mandate,
> and is in clear conflict with our trademark guidelines:
>
> http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html
>
> "The OSGeo trademarks include: the name The Open Source Geospatial
> Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
> OSGeo's trademarks should be used in their exact form, including
> capitalization -- neither abbreviated nor combined with any other word
> or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
> Geospatial Foundation" rather than "OSGeo Foundation", etc)."
>
> The initial guidelines were very clear on how not to modify the logo on
> page 9:
>  http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf
>
> I think that relaxing this to allow for changes to the tagline is fine,
> and have no problem with OSGeo being relaxed about "remixes" of the logo
> for unofficial use, but the kinds of modifications we've seen from local
> chapters so far, in my opinion, should not be allowed for official use.
>
> Jason
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>
>   


-- 
-----------------------------------------------------
Dr. Massimiliano Cannata
Environmental & Geomatic Engineer

Institute of Earth Sciences - SUPSI
Trevano, C.P. 72, CH-6952 Canobbio, SWITZERLAND

Tel:    +41 (0)58 / 666 62 14  
Fax:    +41 (0)58 / 666 62 09
E-mail: massimiliano.cannata at supsi.ch

Web: 
http://www.ist.supsi.ch
http://istgis.ist.supsi.ch:8001/geomatica/
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