[Marketing] Re: Marketing Digest, Vol 25, Issue 4

Tue Oct 20 11:44:55 EDT 2009

This may have been mentioned already as I have not really been following
this conversation, but you may wish to look into google's grants of some
free adwords $ for nonprofits
http://www.google.com/grants/
<http://www.google.com/grants/>
 -Josh

On Tue, Oct 20, 2009 at 8:41 AM, Peter Batty <peter at ebatty.com> wrote:

> A couple of thoughts ... I think that if people are specifically looking
> for open source geospatial solutions, conference, etc they probably find
> OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking
> should do the trick).
> For example, if you google for Open Source Geospatial then osgeo.org is
> the top hit. If you google for Open Source GIS then we move down to fifth,
> but still on the front page (we might want to mention the phrase open source
> GIS more or add it to the keywords in the page metadata if it's not there,
> if we think that's a phrase we want to be top for).
>
> If we are going to pay for adwords then I would vote they should be
> something that would not otherwise show up OSGeo sites - for example generic
> terms like "web mapping" or "spatial database", or names of commercial
> competitors like "ESRI".
>
> If I had a small budget to experiment with this, I would probably add a
> page to the OSGeo site focused on users of existing closed source GIS (or
> possibly ESRI specifically) - something pretty concise and punchy, like "top
> 5 reasons why you should consider an open source web mapping platform" (and
> perhaps "in conjunction with your existing GIS"?), and then pay to have the
> keyword ESRI return that page in the list. And we need to make sure we have
> the appropriate stats tracking to see how well it's working. Google
> Analytics integrates with their advertising stuff so that is probably the
> obvious choice.
>
> I'd be happy to volunteer a bit of time to help with this.
>
> Cheers,
>     Peter.
>
> On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu at gmail.com>wrote:
>
>> I worked with Google Adwords for a couple of years a while back, a lot has
>> changed since then.
>>
>> A nice tool for getting new Keywords (apart from of corse Googles own
>> tool) is:
>>
>> http://freekeywords.wordtracker.com/
>>
>> Another great sour of information on PayPerClick advertising is the
>> Marketing Experiments Website. Really interesting to have a look at the
>> Webclinics
>>
>>
>> http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0
>>
>> Daniele
>>
>>
>>
>> On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request at lists.osgeo.org>wrote:
>>
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>>>
>>> Today's Topics:
>>>
>>>   1. Re: AdWords? (Lorenzo Becchi)
>>>   2. Re: AdWords? (Alex Mandel)
>>>   3. Re: AdWords? (Tyler Mitchell)
>>>   4. Re: AdWords? (Lorenzo Becchi)
>>>
>>>
>>> ----------------------------------------------------------------------
>>>
>>> Message: 1
>>> Date: Mon, 19 Oct 2009 15:26:26 +1100
>>> From: Lorenzo Becchi <lorenzo at ominiverdi.com>
>>> Subject: Re: [Marketing] AdWords?
>>> To: "Tyler Mitchell (OSGeo)" <tmitchell at osgeo.org>
>>> Cc: marketing at lists.osgeo.org
>>> Message-ID:
>>>        <58c3b9530910182126k5fbbeba8idef550befe4027e0 at mail.gmail.com>
>>> Content-Type: text/plain; charset="iso-8859-1"
>>>
>>> I have an idea:
>>> why not using it for FOSS4G 2010?
>>> :)
>>>
>>> suggestions for the keywords?
>>>
>>> lorenzo
>>>
>>>
>>> On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
>>> tmitchell at osgeo.org> wrote:
>>>
>>> > Anyone familiar with using Google AdWords?  I've received a $100
>>> voucher
>>> > for testing it out and would be glad for some guidance on testing it
>>> and
>>> > tracking its usage.
>>> >
>>> > _______________________________________________
>>> > Marketing mailing list
>>> > Marketing at lists.osgeo.org
>>> > http://lists.osgeo.org/mailman/listinfo/marketing
>>> >
>>> >
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>>> ------------------------------
>>>
>>> Message: 2
>>> Date: Sun, 18 Oct 2009 21:43:51 -0700
>>> From: Alex Mandel <tech_dev at wildintellect.com>
>>> Subject: Re: [Marketing] AdWords?
>>> To: marketing at lists.osgeo.org
>>> Message-ID: <4ADBEE87.2090200 at wildintellect.com>
>>> Content-Type: text/plain; charset=ISO-8859-1
>>>
>>> Frank and someone else, can't remember right now also offered to donate
>>> some adwords credits they had too. Should we do a donate your adwords
>>> campaign to build up a budget?
>>>
>>> Alex
>>>
>>> Lorenzo Becchi wrote:
>>> > I have an idea:
>>> > why not using it for FOSS4G 2010?
>>> > :)
>>> >
>>> > suggestions for the keywords?
>>> >
>>> > lorenzo
>>> >
>>> >
>>> > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
>>> > tmitchell at osgeo.org> wrote:
>>> >
>>> >> Anyone familiar with using Google AdWords?  I've received a $100
>>> voucher
>>> >> for testing it out and would be glad for some guidance on testing it
>>> and
>>> >> tracking its usage.
>>> >>
>>>
>>>
>>>
>>>
>>> ------------------------------
>>>
>>> Message: 3
>>> Date: Mon, 19 Oct 2009 15:52:22 +1100
>>> From: Tyler Mitchell <tmitchell.osgeo at shaw.ca>
>>> Subject: Re: [Marketing] AdWords?
>>> To: tech at wildintellect.com
>>> Cc: marketing at lists.osgeo.org
>>> Message-ID: <cf8fe04f36e55.4adc8b36 at shaw.ca>
>>> Content-Type: text/plain; charset="iso-8859-1"
>>>
>>> Very nice ideas Alex and Lorenzo.  Let's brainstorm some terms too so
>>> we're ready to use them :)  I'm not all that familiar with the methods of
>>> using adwords well, but will help wherever I can.
>>>
>>> ----- Original Message -----
>>> From: Alex Mandel <tech_dev at wildintellect.com>
>>> Date: Monday, October 19, 2009 3:43 pm
>>> Subject: Re: [Marketing] AdWords?
>>> To: marketing at lists.osgeo.org
>>>
>>> > Frank and someone else, can't remember right now also offered to
>>> > donatesome adwords credits they had too. Should we do a donate
>>> > your adwords
>>> > campaign to build up a budget?
>>> >
>>> > Alex
>>> >
>>> > Lorenzo Becchi wrote:
>>> > > I have an idea:
>>> > > why not using it for FOSS4G 2010?
>>> > > :)
>>> > >
>>> > > suggestions for the keywords?
>>> > >
>>> > > lorenzo
>>> > >
>>> > >
>>> > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
>>> > > tmitchell at osgeo.org> wrote:
>>> > >
>>> > >> Anyone familiar with using Google AdWords?  I've
>>> > received a $100 voucher
>>> > >> for testing it out and would be glad for some guidance on
>>> > testing it and
>>> > >> tracking its usage.
>>> > >>
>>> >
>>> >
>>> > _______________________________________________
>>> > Marketing mailing list
>>> > Marketing at lists.osgeo.org
>>> > http://lists.osgeo.org/mailman/listinfo/marketing
>>> >
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>>>
>>> ------------------------------
>>>
>>> Message: 4
>>> Date: Mon, 19 Oct 2009 16:17:59 +1100
>>> From: Lorenzo Becchi <lorenzo at ominiverdi.com>
>>> Subject: Re: [Marketing] AdWords?
>>> To: tmitchell at osgeo.org
>>> Cc: marketing at lists.osgeo.org, tech at wildintellect.com
>>> Message-ID:
>>>        <58c3b9530910182217m10866929i6672f2987a229513 at mail.gmail.com>
>>> Content-Type: text/plain; charset="iso-8859-1"
>>>
>>> I've been using it for a while, few year ago, while still a web
>>> developer.
>>> It was very easy at the time and I suppose it's easier now.
>>> You create a project (don't know the exact term) and choose keywords for
>>> it.
>>> Then google specify the price per click for every keyword. You are able
>>> to
>>> decide which keyword activate and you always have the control over the
>>> money
>>> you've spent already and it's plenty of stats.
>>>
>>> lorenzo
>>>
>>>
>>> On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo at shaw.ca
>>> >wrote:
>>>
>>> > Very nice ideas Alex and Lorenzo.  Let's brainstorm some terms too so
>>> we're
>>> > ready to use them :)  I'm not all that familiar with the methods of
>>> using
>>> > adwords well, but will help wherever I can.
>>> >
>>> > ----- Original Message -----
>>> > From: Alex Mandel <tech_dev at wildintellect.com>
>>> > Date: Monday, October 19, 2009 3:43 pm
>>> > Subject: Re: [Marketing] AdWords?
>>> > To: marketing at lists.osgeo.org
>>> >
>>> > > Frank and someone else, can't remember right now also offered to
>>> > > donatesome adwords credits they had too. Should we do a donate
>>> > > your adwords
>>> > > campaign to build up a budget?
>>> > >
>>> > > Alex
>>> > >
>>> > > Lorenzo Becchi wrote:
>>> > > > I have an idea:
>>> > > > why not using it for FOSS4G 2010?
>>> > > > :)
>>> > > >
>>> > > > suggestions for the keywords?
>>> > > >
>>> > > > lorenzo
>>> > > >
>>> > > >
>>> > > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
>>> > > > tmitchell at osgeo.org> wrote:
>>> > > >
>>> > > >> Anyone familiar with using Google AdWords?  I've
>>> > > received a $100 voucher
>>> > > >> for testing it out and would be glad for some guidance on
>>> > > testing it and
>>> > > >> tracking its usage.
>>> > > >>
>>> > >
>>> > >
>>> > > _______________________________________________
>>> > > Marketing mailing list
>>> > > Marketing at lists.osgeo.org
>>> > > http://lists.osgeo.org/mailman/listinfo/marketing
>>> > >
>>> >
>>> > _______________________________________________
>>> > Marketing mailing list
>>> > Marketing at lists.osgeo.org
>>> > http://lists.osgeo.org/mailman/listinfo/marketing
>>> >
>>> >
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>>> ------------------------------
>>>
>>> _______________________________________________
>>> Marketing mailing list
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>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>> End of Marketing Digest, Vol 25, Issue 4
>>> ****************************************
>>>
>>
>>
>>
>>
>>
>>
>> _______________________________________________
>> Marketing mailing list
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>> http://lists.osgeo.org/mailman/listinfo/marketing
>>
>>
>
>
> --
> Peter Batty - President, Spatial Networking
> W: +1 303 339 0957  M: +1 720 346 3954
> Blog: http://geothought.blogspot.com
>
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>
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