[Marketing] Re: Marketing Digest, Vol 25, Issue 4
Dave McIlhagga
dmcilhagga at dmsolutions.ca
Tue Oct 20 12:55:42 EDT 2009
The only issue with competing for Google search terms that include
commercial product brands is that many of these companies are active
adopters and contributors to OSGeo projects. Note that ESRI is among
this group. Competing with your partners for eyeballs is a line you
need to walk carefully.
Also - I'm not sure that promoting the "us vs. them" of "open vs.
proprietary" is a very healthy approach for the organization.
Dave
Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca
On 2009-10-20, at 11:41 AM, Peter Batty wrote:
> A couple of thoughts ... I think that if people are specifically
> looking for open source geospatial solutions, conference, etc they
> probably find OSGeo and FOSS4G pretty readily (and if not a bit of
> simple SEO tweaking should do the trick).
>
> For example, if you google for Open Source Geospatial then osgeo.org
> is the top hit. If you google for Open Source GIS then we move down
> to fifth, but still on the front page (we might want to mention the
> phrase open source GIS more or add it to the keywords in the page
> metadata if it's not there, if we think that's a phrase we want to
> be top for).
>
> If we are going to pay for adwords then I would vote they should be
> something that would not otherwise show up OSGeo sites - for example
> generic terms like "web mapping" or "spatial database", or names of
> commercial competitors like "ESRI".
>
> If I had a small budget to experiment with this, I would probably
> add a page to the OSGeo site focused on users of existing closed
> source GIS (or possibly ESRI specifically) - something pretty
> concise and punchy, like "top 5 reasons why you should consider an
> open source web mapping platform" (and perhaps "in conjunction with
> your existing GIS"?), and then pay to have the keyword ESRI return
> that page in the list. And we need to make sure we have the
> appropriate stats tracking to see how well it's working. Google
> Analytics integrates with their advertising stuff so that is
> probably the obvious choice.
>
> I'd be happy to volunteer a bit of time to help with this.
>
> Cheers,
> Peter.
>
> On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu at gmail.com
> > wrote:
> I worked with Google Adwords for a couple of years a while back, a
> lot has changed since then.
>
> A nice tool for getting new Keywords (apart from of corse Googles
> own tool) is:
>
> http://freekeywords.wordtracker.com/
>
> Another great sour of information on PayPerClick advertising is the
> Marketing Experiments Website. Really interesting to have a look at
> the Webclinics
>
> http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0
>
> Daniele
>
>
>
> On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request at lists.osgeo.org>
> wrote:
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> Today's Topics:
>
> 1. Re: AdWords? (Lorenzo Becchi)
> 2. Re: AdWords? (Alex Mandel)
> 3. Re: AdWords? (Tyler Mitchell)
> 4. Re: AdWords? (Lorenzo Becchi)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Mon, 19 Oct 2009 15:26:26 +1100
> From: Lorenzo Becchi <lorenzo at ominiverdi.com>
> Subject: Re: [Marketing] AdWords?
> To: "Tyler Mitchell (OSGeo)" <tmitchell at osgeo.org>
> Cc: marketing at lists.osgeo.org
> Message-ID:
> <58c3b9530910182126k5fbbeba8idef550befe4027e0 at mail.gmail.com>
> Content-Type: text/plain; charset="iso-8859-1"
>
> I have an idea:
> why not using it for FOSS4G 2010?
> :)
>
> suggestions for the keywords?
>
> lorenzo
>
>
> On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> tmitchell at osgeo.org> wrote:
>
> > Anyone familiar with using Google AdWords? I've received a $100
> voucher
> > for testing it out and would be glad for some guidance on testing
> it and
> > tracking its usage.
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > http://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
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> ------------------------------
>
> Message: 2
> Date: Sun, 18 Oct 2009 21:43:51 -0700
> From: Alex Mandel <tech_dev at wildintellect.com>
> Subject: Re: [Marketing] AdWords?
> To: marketing at lists.osgeo.org
> Message-ID: <4ADBEE87.2090200 at wildintellect.com>
> Content-Type: text/plain; charset=ISO-8859-1
>
> Frank and someone else, can't remember right now also offered to
> donate
> some adwords credits they had too. Should we do a donate your adwords
> campaign to build up a budget?
>
> Alex
>
> Lorenzo Becchi wrote:
> > I have an idea:
> > why not using it for FOSS4G 2010?
> > :)
> >
> > suggestions for the keywords?
> >
> > lorenzo
> >
> >
> > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> > tmitchell at osgeo.org> wrote:
> >
> >> Anyone familiar with using Google AdWords? I've received a $100
> voucher
> >> for testing it out and would be glad for some guidance on testing
> it and
> >> tracking its usage.
> >>
>
>
>
>
> ------------------------------
>
> Message: 3
> Date: Mon, 19 Oct 2009 15:52:22 +1100
> From: Tyler Mitchell <tmitchell.osgeo at shaw.ca>
> Subject: Re: [Marketing] AdWords?
> To: tech at wildintellect.com
> Cc: marketing at lists.osgeo.org
> Message-ID: <cf8fe04f36e55.4adc8b36 at shaw.ca>
> Content-Type: text/plain; charset="iso-8859-1"
>
> Very nice ideas Alex and Lorenzo. Let's brainstorm some terms too
> so we're ready to use them :) I'm not all that familiar with the
> methods of using adwords well, but will help wherever I can.
>
> ----- Original Message -----
> From: Alex Mandel <tech_dev at wildintellect.com>
> Date: Monday, October 19, 2009 3:43 pm
> Subject: Re: [Marketing] AdWords?
> To: marketing at lists.osgeo.org
>
> > Frank and someone else, can't remember right now also offered to
> > donatesome adwords credits they had too. Should we do a donate
> > your adwords
> > campaign to build up a budget?
> >
> > Alex
> >
> > Lorenzo Becchi wrote:
> > > I have an idea:
> > > why not using it for FOSS4G 2010?
> > > :)
> > >
> > > suggestions for the keywords?
> > >
> > > lorenzo
> > >
> > >
> > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> > > tmitchell at osgeo.org> wrote:
> > >
> > >> Anyone familiar with using Google AdWords? I've
> > received a $100 voucher
> > >> for testing it out and would be glad for some guidance on
> > testing it and
> > >> tracking its usage.
> > >>
> >
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > http://lists.osgeo.org/mailman/listinfo/marketing
> >
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> ------------------------------
>
> Message: 4
> Date: Mon, 19 Oct 2009 16:17:59 +1100
> From: Lorenzo Becchi <lorenzo at ominiverdi.com>
> Subject: Re: [Marketing] AdWords?
> To: tmitchell at osgeo.org
> Cc: marketing at lists.osgeo.org, tech at wildintellect.com
> Message-ID:
> <58c3b9530910182217m10866929i6672f2987a229513 at mail.gmail.com>
> Content-Type: text/plain; charset="iso-8859-1"
>
> I've been using it for a while, few year ago, while still a web
> developer.
> It was very easy at the time and I suppose it's easier now.
> You create a project (don't know the exact term) and choose keywords
> for it.
> Then google specify the price per click for every keyword. You are
> able to
> decide which keyword activate and you always have the control over
> the money
> you've spent already and it's plenty of stats.
>
> lorenzo
>
>
> On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo at shaw.ca
> >wrote:
>
> > Very nice ideas Alex and Lorenzo. Let's brainstorm some terms too
> so we're
> > ready to use them :) I'm not all that familiar with the methods
> of using
> > adwords well, but will help wherever I can.
> >
> > ----- Original Message -----
> > From: Alex Mandel <tech_dev at wildintellect.com>
> > Date: Monday, October 19, 2009 3:43 pm
> > Subject: Re: [Marketing] AdWords?
> > To: marketing at lists.osgeo.org
> >
> > > Frank and someone else, can't remember right now also offered to
> > > donatesome adwords credits they had too. Should we do a donate
> > > your adwords
> > > campaign to build up a budget?
> > >
> > > Alex
> > >
> > > Lorenzo Becchi wrote:
> > > > I have an idea:
> > > > why not using it for FOSS4G 2010?
> > > > :)
> > > >
> > > > suggestions for the keywords?
> > > >
> > > > lorenzo
> > > >
> > > >
> > > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> > > > tmitchell at osgeo.org> wrote:
> > > >
> > > >> Anyone familiar with using Google AdWords? I've
> > > received a $100 voucher
> > > >> for testing it out and would be glad for some guidance on
> > > testing it and
> > > >> tracking its usage.
> > > >>
> > >
> > >
> > > _______________________________________________
> > > Marketing mailing list
> > > Marketing at lists.osgeo.org
> > > http://lists.osgeo.org/mailman/listinfo/marketing
> > >
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > http://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
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>
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>
> End of Marketing Digest, Vol 25, Issue 4
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> --
> Peter Batty - President, Spatial Networking
> W: +1 303 339 0957 M: +1 720 346 3954
> Blog: http://geothought.blogspot.com
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